Cross-disciplinary Industry Challenge
Turn a new cosmetic concept into a product consumers want to buy
In this cross-disciplinary capstone experience, you’ll work with pharmaceutical science and design students to develop and commercialise a new cosmetics concept.
You’ll take on the role of a marketing consultant, helping shape how the product is positioned, brought to market and communicated to its target customers.
What will I do?
You’ll work on a real product development challenge, applying your Business knowledge to:
- Identify and understand target customers
- Develop positioning and a value proposition
- Analyse competitors and market opportunities
- Develop marketing and go-to-market strategies
- Explore how AI can support marketing and entrepreneurship
- Turn a scientific product concept into a compelling consumer proposition
You’ll also gain entrepreneurship skills through The Generator.
Why get involved?
- Apply your Business skills to a real-world product challenge
- Work on a real cross-disciplinary project
- Gain experience in marketing, entrepreneurship and product commercialisation
- Engage with industry partners
- Develop practical skills you can take beyond your degree
Challenge yourself to work beyond your discipline and experience what it’s like to use Business to help bring a new product to life.
Key information
Who can apply
Undergraduate students who are eligible to enrol in BEX3185-Cross-disciplinary Industry Challenge.
Semester offered
Semester 1, 2027
Applications close
22 November 2026
Application outcomes
4 December 2026
Information session
If you would like more information, you are welcome to attend our online information session on Thursday 22 October at 5.00 pm AEST. You can also read more about the student experience.
Register for our online info session
Submit your expression of interest
We are now accepting applications for Semester 1, 2027
- Applications close: 22 November 2027
- Application outcome: 04 December 2027