Our research

Afzal, U., Prouzeau, A., Lawrence, L., Dwyer, T., Bichinepally, S., Liebman, A., & Goodwin, S. (2022). Investigating cognitive load in energy network control rooms: recommendations for future designs. Frontiers in Psychology, 13, [812677]. https://doi.org/10.3389/fpsyg.2022.812677

Baker, J., & Oppewal, H. (Accepted/In press). The effects of floor plan representations on preferences for apartments. Journal of Housing and the Built Environment. https://doi.org/10.1007/s10901-022-09966-w

Chan, E., Gohary, A. (2022). To Whom Does Destination Anthropomorphism Appeal? Power and Perceived Control. Journal of Travel Research. https://doi.org/10.1177%2F00472875221095215

Goodwin, S., Prouzeau, A., Whitelock-Jones, R., Hurter, C., Lawrence, L., Afzal, U., & Dwyer, T. (2022). VETA: Visual eye-tracking analytics for the exploration of gaze patterns and behaviours. Visual Informatics, 6(2). https://doi.org/10.1016/j.visinf.2022.02.004

Greenacre, L., Garcia, J. E., Chan, E., Howard, S. R., & Dyer, A. G. (2022). Vertical versus horizontal Spatial-Numerical Associations (SNA): a processing advantage for the vertical dimension. PLoS ONE, 17(8), [e0262559]. https://doi.org/10.1371/journal.pone.0262559

Min, B. (Accepted/In press). Because it is brand new! Recency heuristic for product innovativeness evaluation. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12885

Min, B. (Accepted/In press). Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation. European Journal of Marketing. https://doi.org/10.1108/EJM-08-2021-0603

Pike, S., Kotsi, F., Oppewal, H., & Wang, D. (2022). Determining the importance of stopover destination attributes: integrating stated importance, choice experiment, and eye-tracking measures. Journal of Hospitality and Tourism Research, 46(1), 125-146. https://doi.org/10.1177/1096348020980818

Rose, A. M., Rose, J. M., Rotaru, K., Sanderson, K. A., & Thibodeau, J. C. (2022). Effects of uncertainty visualization on attention, arousal, and judgment. Behavioral Research in Accounting, 34(1), 113-139. https://doi.org/10.2308/BRIA-2021-011

Conference papers

Cruz, A.G.B., Seo, Y., & Scaraboto, D. (2022). Reflexive appropriation: how consumers navigate cultural appropriation when consuming difference. Competitive paper presented at North American Advances in Consumer Research (Denver, USA).

Lele, Bharat, Harmen Oppewal and Kris Rotaru (2022), The effects of expiry-based promotions on perishable goods shopping,    Australian and New Zealand Marketing Academy (ANZMAC) conference, Perth, 5-7 December.

Cruz, A.G.B., Seo, Y., & Scaraboto, D. (2022). Reauthorization: reflexive pathways between appreciation and appropriation. Competitive paper presented at Australia and New Zealand Marketing Academy Conference (Perth, Australia).

Journal Papers

Chen G, Ratcliffe J, Milte R, Khadka J, Kaambwa B. (2021). Quality of Care Experience in Aged Care: An Australia-Wide Discrete Choice Experiment to Elicit Preference Weights. Social Papers & Medicine, 289: 114440. https://doi.org/10.1016/j.socscimed.2021.114440

Haghani, M., Bliemer, M. C. J., Rose, J. M., Oppewal, H., & Lancsar, E. (2021). Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. Journal of Choice Modelling, 41, [100322]. https://doi.org/10.1016/j.jocm.2021.100322

Haghani, M., Bliemer, M. C. J., Rose, J. M., Oppewal, H., & Lancsar, E. (2021). Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimaging. Journal of Choice Modelling, 41, [100309]. https://doi.org/10.1016/j.jocm.2021.100309

Ilicic, J., & Baxter, S. M. (2021). Hidden in the dark: dim ambient lighting increases game play duration and total spend. Journal of Gambling Studies, 37, 335-350. https://doi.org/10.1007/s10899-019-09921-5

Liu P, Liu S, Gong T, Li Q, Chen G, Li S. (2021). Job Preferences of Undergraduate Pharmacy Students in China: A Discrete Choice Experiment. Human Resources for Health, 19: 79. https://doi.org/10.1186/s12960-021-00626-8

Orazi, D. C., Chen, J, & Chan, E. Y. (2021). To erect temples to virtue: effects of state mindfulness on other-focused ethical behaviors. Journal of Business Ethics (Group 1), 169, 785-798. https://doi.org/10.1007/s10551-019-04296-4

Osman AMY, Wu J, He X, Chen G. (2021). Eliciting SF-6Dv2 Health State Utilities using An Anchored Best-Worst Scaling Technique. Social Science & Medicine (Group 1), 279: 114018. https://doi.org/10.1016/j.socscimed.2021.114018

Rose, A. M., Rose, J. M., Rotaru, K., Sanderson, K. A., & Thibodeau, J. (Accepted/In press). Effects of Data Visualization Choices on Psychophysiological Responses, Judgment and Audit Quality Effects of Data Visualization on Psychophysiological Responses and Judgment. Journal of Information Systems. https://doi.org/10.2308/ISYS-2020-046

Wu J, Xie S, He X, Chen G., Bai G, Feng D, Hu M, Jiang J, Wang X, Wu H, Wu Q, Brazier JE. (2021). Valuation of SF-6Dv2 Health States in China Using Time Trade-Off and Discrete Choice Experiment with A Duration Dimension. PharmacoEconomics , 39 (5): 521-535. https://doi.org/10.1007/s40273-020-00997-1

Yan, L., Keh, H. T., & Chen, J. (2021). Assimilating and differentiating: the curvilinear effect of social class on green consumption. Journal of Consumer Research, 47(6), 914-936. https://doi.org/10.1093/jcr/ucaa041

Yan, L., Keh, H. T., & Wang, X. (2021). Powering sustainable consumption: the roles of green consumption values and power distance belief. Journal of Business Ethics, 169(3), 499-516. https://doi.org/10.1007/s10551-019-04295-5

Conference Papers

Farrell, A. M., Peffer, S., Rotaru, K. and Schulz, A. K-D (2021, June, 15). The Effects of Forecast Precision and Time Pressure on Motives to Create Budget Slack. 2021 Management Accounting Section Midyear Meeting: Research Conference, IMA Doctoral Colloquium, and CGMA Teaching Symposium. https://ssrn.com/abstract=3874286 or http://dx.doi.org/10.2139/ssrn.3874286

Lopez Navajaz, C., Kwon, J., Liu, F., Oppewal, H., Trinh, E. Text Message Screen Positions in Video Advertising. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).

Haghani, M., Bliemer, M., Rose, J., Oppewal, H., Lancsar, E. Hypothetical bias in stated choice experiments: A review. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).

Tang, Y., Greenacre, L., Oppewal, H., Chan, E. Progress framing in loyalty card programs. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).

Han, E., Oppewal, H., Greenacre, L., Chan, E. The effects of lower price restraints on consumer choice. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).

Lele, B., Oppewal, H., Rotaru, K. Can expiry-based promotions help reduce food waste? Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).

Bertram, S, Oppewal, H., Spassova, G., Demmers, J. Investigating the psychological demands of crowdfunding participation. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).

Chen, M., Oppewal, H., Pramono, A. Consumers' use of digital maps: First looks. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).

Zhang, L., Fehrenbacher, D ., Phang, S. and Sewell, J. 2021. The impact of relative performance information and performance level on extra-role helping behaviour.   The 3rd Accounting Workshop on Experiments (AWE), The University of Melbourne, May 2019

Zhang, L., D. Fehrenbacher, D ., Phang, S. and Sewell, J. 2021. The impact of relative performance information and performance level on extra-role helping behaviour. The 2020 AFAANZ Annual Conference, Melbourne, Jul 2020

Bogomolova, S., Oppewal, H., Cohen, J., & Yao, J. (2020). How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation. Journal of Business Research, 111, 102-116. https://doi.org/10.1016/j.jbusres.2018.10.049

Brink, A. G., Gouldman, A., Rose, J. M., & Rotaru, K. (2020). Effects of superiors’ compensation structures on psychophysiological responses and real earnings management decisions of subordinate managers. Management Accounting Research, [100691]. https://doi.org/10.1016/j.mar.2020.100691

Jenkins, E. L., Ilicic, J., Molenaar, A., Chin, S., & McCaffrey, T. A. (2020). Strategies to improve health communication: Can health professionals be heroes? Nutrients, 12(6), [1861]. https://doi.org/10.3390/nu12061861

Mahardika, H., Thomas, D., Ewing, M. T., & Japutra, A. (2020). Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour. Journal of Retailing and Consumer Services, 54, [101943]. https://doi.org/10.1016/j.jretconser.2019.101943

Meißner, M., Oppewal, H., & Huber, J. (2020). Surprising adaptivity to set size changes in multi-attribute repeated choice tasks. Journal of Business Research, 111, 163-175. https://doi.org/10.1016/j.jbusres.2019.01.008

Palmeira, M., Spassova, G., & Quoidbach, J. (2020). You’re not yelping your case: the unexpected social consequences of word of mouth. European Journal of Marketing, 54(2), 419-447. https://doi.org/10.1108/EJM-08-2018-0551

Pike, S., Kotsi, F., Oppewal, H., & Wang, D. (Accepted/In press). Determining the importance of stopover destination attributes: integrating stated importance, choice experiment, and eye-tracking measures. Journal of Hospitality and Tourism Research. https://doi.org/10.1177/1096348020980818

Rotaru, K., Fehrenbacher, D. D., Liang, M. H., & Schulz, A. K-D. (2020). Causal inference in judgment using the balanced scorecard. Journal of Management Accounting Research, 32(2), 201-224. https://doi.org/10.2308/jmar-52574

Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-019-00716-z

Meißner, M., Pfeiffer, J., Pfeiffer, T., & Oppewal, H. (2019). Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research. Journal of Business Research, 100, 445-458. https://doi.org/10.1016/j.jbusres.2017.09.028

Mahardika, H., Thomas, D., Ewing, M. T., & Japutra, A. (2019). Experience and facilitating conditions as impediments to consumers’ new technology adoption. International Review of Retail Distribution and Consumer Research, 29(1), 79-98. https://doi.org/10.1080/09593969.2018.1556181

Fehrenbacher, D. D., & Wiener, M. (2019). The dual role of penalty: the effects of IT outsourcing contract framing on knowledge-sharing willingness and commitment. Decision Support Systems, 121, 62-71. https://doi.org/10.1016/j.dss.2019.04.005

Spassova, G., Palmeira, M., & Andrade, E. B. (2018). A ratings pattern heuristic in judgments of expertise: when being right Looks wrong. Organizational Behavior and Human Decision Processes, 147, 26-47. https://doi.org/10.1016/j.obhdp.2018.05.003

Thomas, D., Olsen, D., & Murray, K. (2018). Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule. European Journal of Marketing, 52(3/4), 866-881. https://doi.org/10.1108/EJM-09-2016-0526

Baxter, S. M., & Ilicic, J. (2018). May the force drag your dynamic logo: the brand work-energy effect. International Journal of Research in Marketing, 35(3). https://doi.org/10.1016/j.ijresmar.2018.03.002

Rotaru, K., Schulz, A. K-D., & Fehrenbacher, D. D. (2018). New technologies for behavioural accounting experiments. In T. Libby, & L. Thorne (Eds.), The Routledge Companion to Behavioural Accounting Research (pp. 253-272). (Routledge Companions in Business, Management and Accounting). Routledge.

Ilicic, J., Baxter, S., & Kulczynski, A. (2018). Pseudohomophones as brand names: prioritising the emotionally interesting homophone. European Journal of Marketing, 52(9/10), 1909-1930. https://doi.org/10.1108/EJM-07-2017-0485

Fehrenbacher, D. D., Schulz, A. K. D., & Rotaru, K. (2018). The moderating role of decision mode in subjective performance evaluation. Management Accounting Research, 41, 1-10. https://doi.org/10.1016/j.mar.2018.03.001

Baxter, S. M., Ilicic, J., Kulczynski, A., James, E., & Vilches-Montero, S. (2017). Kid’s tell all: Designing healthy eating campaigns. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2017), Melbourne, Australia.

Fehrenbacher, D. D. (2017). Affect infusion and detection through faces in computer-mediated knowledge sharing decisions. Journal of the Association for Information Systems, 18(10), 703-726. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1784&context=jais

Fehrenbacher, D. D., & Weisner, M. M. (2017). Avatars and knowledge sharing. In C. Soh, O. Henfridsson, & Y. Yoo (Eds.), 38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation (Vol. 5, pp. 3375-3392). Association for Information Systems.

Fehrenbacher, D. D., & Djamasbi, S. (2017). Information systems and task demand: an exploratory pupillometry study of computerized decision making. Decision Support Systems, 97, 1-11. https://doi.org/10.1016/j.dss.2017.02.007

Ilicic, J., Baxter, S. M., Kulczynski, A., & James, E. (2017). Consuming Darkness: Dark Cues Encourage Youth Gambling Behaviour. Abstract from National Association for Gambling Studies 27th Annual Conference, Melbourne, Australia.

Wang, D., Oppewal, H. & Thomas, D. (2017). Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm. European Journal of Marketing, 51(9-10), 1612-1630. https://doi.org/10.1108/EJM-02-2015-0087

Chen, J., Yang, X., & Smith, R. E. (2016). The effects of creativity on advertising wear-in and wear-out. Journal of the Academy of Marketing Science, 44(3), 334 - 349. https://doi.org/10.1007/s11747-014-0414-5. Journal of Marketing Research, 53(1), 1 - 17. https://doi.org/10.1509/jmr.13.0467

Fehrenbacher, D. D., & Tracy, L. M. (2016). Gaze behaviour, motivational factors, and knowledge sharing. Paper presented at International Conference on Information Systems 2016, Dublin, Ireland. https://aisel.aisnet.org/icis2016/Human-ComputerInteraction/Presentations/1/

Meissner, M., Musalem, A., & Huber, J. C. (2016). Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice

Yao, J., & Oppewal, H. (2016). Unit pricing increases price sensitivity even when products are of identical size. Journal of Retailing, 92(1), 109 - 121. https://doi.org/10.1016/j.jretai.2015.09.002

Yao, J., & Oppewal, H. (2016). Unit pricing matters more when consumers are under time pressure. European Journal of Marketing, 50(5-6), 1094-1114. https://doi.org/10.1108/EJM-03-2015-0122

Palmeira, M., Spassova, G. & Keh, H. T. (2015). Other-serving bias in advice-taking: When advisors receive more credit than blame. Organizational Behavior and Human Decision Processes, 130, 13 - 25. https://doi.org/10.1016/j.obhdp.2015.06.001

European Marketing Academy, Leuven, May 2015

• How the layout of a price label influences unit price visual attention and choice during grocery shopping (Bogomolova, Oppewal, H., Cohen, Yao)
• The Effects of Positive Emotions on Consumers' Evaluations of Product Attributes (Liao, Oppewal, H., Thomas)
• How Emotions Affect Unplanned Buying Behaviour: The Role of Valence and Arousal (Abedniya , Oppewal, H., Spassova)

Wang, D., Oppewal, H. & Thomas, D. (2014). Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors: A study of students in the east and the west. Psychology and Marketing, 31(3), 203 - 213. https://doi.org/10.1002/mar.20687

Australian and New Zealand Marketing Conference, Brisbane, Dec 2014
Evidence for adaptive information processing (Meissner, Huber, Oppewal, H.)

European Marketing Academy , Valencia , May 2014.
Investigating the effects of expectations on disappointment, regret, and post-consumption behaviors (Hossain, Oppewal, H., Tojib)

Rotaru, K., Scnulz A, Nuttasophon P (2014) Creating Risk Awareness through Goal Framing and Performance Measurement: The Effect on Managerial Risk Taking, Annual American Accounting Association (AAA) Meeting, 2-6 August, Atlanta, GA, USA

Nuttasophon, P, Rotaru, K., Schulz, A (2013) Risk Framing in Performance Measurement Systems: The effect on Risky Decision-Making, Pacific Asia Conference on Information Systems (PACIS 2013), 18-22 June, Jeju Island, Korea.

Rotaru, K., Schulz, A, & Nuttasophon, P (2013) Signaling Risk in Performance Measurement Systems: The Effect on Risky Decision-Making, New Zealand Management Accounting Conference (NZMAC 2013), 4-5 November, Queenstown, New Zealand. (Best Paper Award)

Sewell, J, Schulz, A, Rotaru, K. (2013) Bonuses and Negative Reciprocity: A Multi-Period Experiment, Accounting & Finance Association of Australia and New Zealand Conference (AFAANZ 2013), 7-9 July, Perth, Australia.

3th International Choice Modelling conference, Sydney, July 2013

• Consumers' visual attention during shopping: effects of consumer goals and assortment variation (Oppewal, H. and Cohen)
• Using eye tracking to explore choice behaviour in a Best-Best DCE (Lancsar and Ghijben)

Assocation for Consumer Research 2013 (Advances in Consumer Research Vol. 41, p. 532). Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter? (Yao, Oppewal, H., He)

Australian and New Zealand Marketing Conference, Perth, Dec 2012
Consumers' visual attention during shopping: effects of consumer goals and assortment variation (Oppewal, H. and Cohen)