Projects and publications
Chan, E., Gohary, A. (2022). To Whom Does Destination Anthropomorphism Appeal? Power and Perceived Control. Journal of Travel Research. https://doi.org/10.1177%2F00472875221095215
Rose, A.M., Rose, J. M., Rotaru, K., Sanderson, K. A., & Thibodeau, J. (2022). Effects of Uncertainty Visualization on Attention, Arousal and Judgment. Behavioral Research in Accounting. https://doi.org/10.2308/BRIA-2021-011
Chen G, Ratcliffe J, Milte R, Khadka J, Kaambwa B. (2021). Quality of Care Experience in Aged Care: An Australia-Wide Discrete Choice Experiment to Elicit Preference Weights. Social Papers & Medicine, 289: 114440. https://doi.org/10.1016/j.socscimed.2021.114440
Haghani, M., Bliemer, M. C. J., Rose, J. M., Oppewal, H., & Lancsar, E. (2021). Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. Journal of Choice Modelling, 41, . https://doi.org/10.1016/j.jocm.2021.100322
Haghani, M., Bliemer, M. C. J., Rose, J. M., Oppewal, H., & Lancsar, E. (2021). Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimaging. Journal of Choice Modelling, 41, . https://doi.org/10.1016/j.jocm.2021.100309
Ilicic, J., & Baxter, S. M. (2021). Hidden in the dark: dim ambient lighting increases game play duration and total spend. Journal of Gambling Studies, 37, 335-350. https://doi.org/10.1007/s10899-019-09921-5
Liu P, Liu S, Gong T, Li Q, Chen G, Li S. (2021). Job Preferences of Undergraduate Pharmacy Students in China: A Discrete Choice Experiment. Human Resources for Health, 19: 79. https://doi.org/10.1186/s12960-021-00626-8
Orazi, D. C., Chen, J, & Chan, E. Y. (2021). To erect temples to virtue: effects of state mindfulness on other-focused ethical behaviors. Journal of Business Ethics (Group 1), 169, 785-798. https://doi.org/10.1007/s10551-019-04296-4
Osman AMY, Wu J, He X, Chen G. (2021). Eliciting SF-6Dv2 Health State Utilities using An Anchored Best-Worst Scaling Technique. Social Science & Medicine (Group 1), 279: 114018. https://doi.org/10.1016/j.socscimed.2021.114018
Rose, A. M., Rose, J. M., Rotaru, K., Sanderson, K. A., & Thibodeau, J. (Accepted/In press). Effects of Data Visualization Choices on Psychophysiological Responses, Judgment and Audit Quality Effects of Data Visualization on Psychophysiological Responses and Judgment. Journal of Information Systems. https://doi.org/10.2308/ISYS-2020-046
Wu J, Xie S, He X, Chen G., Bai G, Feng D, Hu M, Jiang J, Wang X, Wu H, Wu Q, Brazier JE. (2021). Valuation of SF-6Dv2 Health States in China Using Time Trade-Off and Discrete Choice Experiment with A Duration Dimension. PharmacoEconomics , 39 (5): 521-535. https://doi.org/10.1007/s40273-020-00997-1
Yan, L., Keh, H. T., & Chen, J. (2021). Assimilating and differentiating: the curvilinear effect of social class on green consumption. Journal of Consumer Research, 47(6), 914-936. https://doi.org/10.1093/jcr/ucaa041
Yan, L., Keh, H. T., & Wang, X. (2021). Powering sustainable consumption: the roles of green consumption values and power distance belief. Journal of Business Ethics, 169(3), 499-516. https://doi.org/10.1007/s10551-019-04295-5
Farrell, A. M., Peffer, S., Rotaru, K. and Schulz, A. K-D (2021, June, 15). The Effects of Forecast Precision and Time Pressure on Motives to Create Budget Slack. 2021 Management Accounting Section Midyear Meeting: Research Conference, IMA Doctoral Colloquium, and CGMA Teaching Symposium. https://ssrn.com/abstract=3874286 or http://dx.doi.org/10.2139/ssrn.3874286
Lopez Navajaz, C., Kwon, J., Liu, F., Oppewal, H., Trinh, E. Text Message Screen Positions in Video Advertising. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).
Haghani, M., Bliemer, M., Rose, J., Oppewal, H., Lancsar, E. Hypothetical bias in stated choice experiments: A review. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).
Tang, Y., Greenacre, L., Oppewal, H., Chan, E. Progress framing in loyalty card programs. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).
Han, E., Oppewal, H., Greenacre, L., Chan, E. The effects of lower price restraints on consumer choice. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).
Bertram, S, Oppewal, H., Spassova, G., Demmers, J. Investigating the psychological demands of crowdfunding participation. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).
Chen, M., Oppewal, H., Pramono, A. Consumers' use of digital maps: First looks. Presentation at ANZMAC – the Australian and New Zealand Marketing Academy conference (December 2021, Melbourne).
Zhang, L., Fehrenbacher, D ., Phang, S. and Sewell, J. 2021. The impact of relative performance information and performance level on extra-role helping behaviour. The 3rd Accounting Workshop on Experiments (AWE), The University of Melbourne, May 2019
Zhang, L., D. Fehrenbacher, D ., Phang, S. and Sewell, J. 2021. The impact of relative performance information and performance level on extra-role helping behaviour. The 2020 AFAANZ Annual Conference, Melbourne, Jul 2020
Bogomolova, S., Oppewal, H., Cohen, J., & Yao, J. (2020). How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation. Journal of Business Research, 111, 102-116. https://doi.org/10.1016/j.jbusres.2018.10.049
Brink, A. G., Gouldman, A., Rose, J. M., & Rotaru, K. (2020). Effects of superiors’ compensation structures on psychophysiological responses and real earnings management decisions of subordinate managers. Management Accounting Research, . https://doi.org/10.1016/j.mar.2020.100691
Jenkins, E. L., Ilicic, J., Molenaar, A., Chin, S., & McCaffrey, T. A. (2020). Strategies to improve health communication: Can health professionals be heroes? Nutrients, 12(6), . https://doi.org/10.3390/nu12061861
Mahardika, H., Thomas, D., Ewing, M. T., & Japutra, A. (2020). Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour. Journal of Retailing and Consumer Services, 54, . https://doi.org/10.1016/j.jretconser.2019.101943
Meißner, M., Oppewal, H., & Huber, J. (2020). Surprising adaptivity to set size changes in multi-attribute repeated choice tasks. Journal of Business Research, 111, 163-175. https://doi.org/10.1016/j.jbusres.2019.01.008
Palmeira, M., Spassova, G., & Quoidbach, J. (2020). You’re not yelping your case: the unexpected social consequences of word of mouth. European Journal of Marketing, 54(2), 419-447. https://doi.org/10.1108/EJM-08-2018-0551
Pike, S., Kotsi, F., Oppewal, H., & Wang, D. (Accepted/In press). Determining the importance of stopover destination attributes: integrating stated importance, choice experiment, and eye-tracking measures. Journal of Hospitality and Tourism Research. https://doi.org/10.1177/1096348020980818
Rotaru, K., Fehrenbacher, D. D., Liang, M. H., & Schulz, A. K-D. (2020). Causal inference in judgment using the balanced scorecard. Journal of Management Accounting Research, 32(2), 201-224. https://doi.org/10.2308/jmar-52574
Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-019-00716-z
Meißner, M., Pfeiffer, J., Pfeiffer, T., & Oppewal, H. (2019). Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research. Journal of Business Research, 100, 445-458. https://doi.org/10.1016/j.jbusres.2017.09.028
Mahardika, H., Thomas, D., Ewing, M. T., & Japutra, A. (2019). Experience and facilitating conditions as impediments to consumers’ new technology adoption. International Review of Retail Distribution and Consumer Research, 29(1), 79-98. https://doi.org/10.1080/09593969.2018.1556181
Fehrenbacher, D. D., & Wiener, M. (2019). The dual role of penalty: the effects of IT outsourcing contract framing on knowledge-sharing willingness and commitment. Decision Support Systems, 121, 62-71. https://doi.org/10.1016/j.dss.2019.04.005
Spassova, G., Palmeira, M., & Andrade, E. B. (2018). A ratings pattern heuristic in judgments of expertise: when being right Looks wrong. Organizational Behavior and Human Decision Processes, 147, 26-47. https://doi.org/10.1016/j.obhdp.2018.05.003
Thomas, D., Olsen, D., & Murray, K. (2018). Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule. European Journal of Marketing, 52(3/4), 866-881. https://doi.org/10.1108/EJM-09-2016-0526
Baxter, S. M., & Ilicic, J. (2018). May the force drag your dynamic logo: the brand work-energy effect. International Journal of Research in Marketing, 35(3). https://doi.org/10.1016/j.ijresmar.2018.03.002
Rotaru, K., Schulz, A. K-D., & Fehrenbacher, D. D. (2018). New technologies for behavioural accounting experiments. In T. Libby, & L. Thorne (Eds.), The Routledge Companion to Behavioural Accounting Research (pp. 253-272). (Routledge Companions in Business, Management and Accounting). Routledge.
Ilicic, J., Baxter, S., & Kulczynski, A. (2018). Pseudohomophones as brand names: prioritising the emotionally interesting homophone. European Journal of Marketing, 52(9/10), 1909-1930. https://doi.org/10.1108/EJM-07-2017-0485
Fehrenbacher, D. D., Schulz, A. K. D., & Rotaru, K. (2018). The moderating role of decision mode in subjective performance evaluation. Management Accounting Research, 41, 1-10. https://doi.org/10.1016/j.mar.2018.03.001
Baxter, S. M., Ilicic, J., Kulczynski, A., James, E., & Vilches-Montero, S. (2017). Kid’s tell all: Designing healthy eating campaigns. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2017), Melbourne, Australia.
Fehrenbacher, D. D. (2017). Affect infusion and detection through faces in computer-mediated knowledge sharing decisions. Journal of the Association for Information Systems, 18(10), 703-726. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1784&context=jais
Fehrenbacher, D. D., & Weisner, M. M. (2017). Avatars and knowledge sharing. In C. Soh, O. Henfridsson, & Y. Yoo (Eds.), 38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation (Vol. 5, pp. 3375-3392). Association for Information Systems.
Fehrenbacher, D. D., & Djamasbi, S. (2017). Information systems and task demand: an exploratory pupillometry study of computerized decision making. Decision Support Systems, 97, 1-11. https://doi.org/10.1016/j.dss.2017.02.007
Ilicic, J., Baxter, S. M., Kulczynski, A., & James, E. (2017). Consuming Darkness: Dark Cues Encourage Youth Gambling Behaviour. Abstract from National Association for Gambling Studies 27th Annual Conference, Melbourne, Australia.
Wang, D., Oppewal, H. & Thomas, D. (2017). Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm. European Journal of Marketing, 51(9-10), 1612-1630. https://doi.org/10.1108/EJM-02-2015-0087
Chen, J., Yang, X., & Smith, R. E. (2016). The effects of creativity on advertising wear-in and wear-out. Journal of the Academy of Marketing Science, 44(3), 334 - 349. https://doi.org/10.1007/s11747-014-0414-5. Journal of Marketing Research, 53(1), 1 - 17. https://doi.org/10.1509/jmr.13.0467
Fehrenbacher, D. D., & Tracy, L. M. (2016). Gaze behaviour, motivational factors, and knowledge sharing. Paper presented at International Conference on Information Systems 2016, Dublin, Ireland. https://aisel.aisnet.org/icis2016/Human-ComputerInteraction/Presentations/1/
Meissner, M., Musalem, A., & Huber, J. C. (2016). Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Yao, J., & Oppewal, H. (2016). Unit pricing increases price sensitivity even when products are of identical size. Journal of Retailing, 92(1), 109 - 121. https://doi.org/10.1016/j.jretai.2015.09.002
Yao, J., & Oppewal, H. (2016). Unit pricing matters more when consumers are under time pressure. European Journal of Marketing, 50(5-6), 1094-1114. https://doi.org/10.1108/EJM-03-2015-0122
Palmeira, M., Spassova, G. & Keh, H. T. (2015). Other-serving bias in advice-taking: When advisors receive more credit than blame. Organizational Behavior and Human Decision Processes, 130, 13 - 25. https://doi.org/10.1016/j.obhdp.2015.06.001
European Marketing Academy, Leuven, May 2015
- How the layout of a price label influences unit price visual attention and choice during grocery shopping (Bogomolova, Oppewal, H., Cohen, Yao)
- The Effects of Positive Emotions on Consumers' Evaluations of Product Attributes (Liao, Oppewal, H., Thomas)
- How Emotions Affect Unplanned Buying Behaviour: The Role of Valence and Arousal (Abedniya , Oppewal, H., Spassova)
Wang, D., Oppewal, H. & Thomas, D. (2014). Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors: A study of students in the east and the west. Psychology and Marketing, 31(3), 203 - 213. https://doi.org/10.1002/mar.20687
Australian and New Zealand Marketing Conference, Brisbane, Dec 2014
Evidence for adaptive information processing (Meissner, Huber, Oppewal, H.)
European Marketing Academy , Valencia , May 2014.
Investigating the effects of expectations on disappointment, regret, and post-consumption behaviors (Hossain, Oppewal, H., Tojib)
Rotaru, K., Scnulz A, Nuttasophon P (2014) Creating Risk Awareness through Goal Framing and Performance Measurement: The Effect on Managerial Risk Taking, Annual American Accounting Association (AAA) Meeting, 2-6 August, Atlanta, GA, USA
Nuttasophon, P, Rotaru, K., Schulz, A (2013) Risk Framing in Performance Measurement Systems: The effect on Risky Decision-Making, Pacific Asia Conference on Information Systems (PACIS 2013), 18-22 June, Jeju Island, Korea.
Rotaru, K., Schulz, A, & Nuttasophon, P (2013) Signaling Risk in Performance Measurement Systems: The Effect on Risky Decision-Making, New Zealand Management Accounting Conference (NZMAC 2013), 4-5 November, Queenstown, New Zealand. (Best Paper Award)
Sewell, J, Schulz, A, Rotaru, K. (2013) Bonuses and Negative Reciprocity: A Multi-Period Experiment, Accounting & Finance Association of Australia and New Zealand Conference (AFAANZ 2013), 7-9 July, Perth, Australia.
3th International Choice Modelling conference, Sydney, July 2013
- Consumers' visual attention during shopping: effects of consumer goals and assortment variation (Oppewal, H. and Cohen)
- Using eye tracking to explore choice behaviour in a Best-Best DCE (Lancsar and Ghijben)
Assocation for Consumer Research 2013 (Advances in Consumer Research Vol. 41, p. 532). Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter? (Yao, Oppewal, H., He)
Australian and New Zealand Marketing Conference, Perth, Dec 2012
Consumers' visual attention during shopping: effects of consumer goals and assortment variation (Oppewal, H. and Cohen)
|Research Team||Study Title|
|Harmen Oppewal, Kristian Rotatu, Ivo Vlaev, Lucy Albertella||Financial Capabilities - Monash Warwick Project|
|Bharati Lele||Consumer Food Shopping|
|Elizabeth Bowman, Kristian Rotaru, Pablo Franco, Carsten Murawski||Pupil size reflects computational complexity of decisions in humans|
|Jake Rose, Odkhishig Ganbold, Kristian Rotaru||Increasing Reliance on Financial Advice with Avatars: Evidence from Eye Tracking and Pupillometry|
|Peter Bossaerts, Felix Fattinger, Kristian Rotaru, Kaitong Xu||Emotional Engagement and Trading Performance|
|Lucy Albertella, Marko Milicevic, Kristian Rotaru||Lifestyle Habits, Stress and Cognition|
|Gregor Kennedy, Sophie Arkoudis, Deborah Fitton||The Challenges of Engagement in Higher Education|
|Jiemiao Chen||Fiction reading, empathy, and sustainable consumption|
|Angela Cruz||Exploring the Consumption of Esports Experiences|
|The anatomy of a transnational market culture: A practice theoretical analysis of K-pop|
|Yimin Cheng||Customer Relationship|
|Coincidental Brand Narratives|
|Consumer Beliefs and Decision-Making (originally applied under Subjective Experience and Experiential Consumption but had to be replaced)|
|Subjective Experience and Experiential Consumption|
|Luke Greenacre||Progress indicators|
|Hean Tat Keh||God, Food consumption and Healthy lifestyle|
|Lee Lawrence||In validation of the buying craving questionnaire and relationships that compulsive buying has with boredom and dissociation|
|Bora Min||COVID control|
|Information processing and consumption|
|Harmen Oppewal||Consumer food purchases|
|Consumer budgeting behaviour|
|Consumer trip planning|
|Crowdfunding and preselling as retail channels|
|Pingping Qiu||The role of perceived empathy in service recovery|
|The role of moral emotions in sustainable consumption|
|Initiative climate - emotional exhaustion|
|The impact of facial expression in service recovery|
|Gerri Spassova||Advice and emotions|
|Getting help from autonomous AI products: The effects of self-view, autonomy, and interface psychological distance on preference|
|Understanding the drivers of prosocial behaviour|
The Monash Business Behavioural Laboratory offers the tools and space to assist researchers in conducting a variety of research types.
This is a methodology that combines action and research to examine specific questions, issues or phenomena through observation and reflection, and deliberate intervention to improve practice. The Department of Marketing has made use of the eight isolation booths to observe and manipulate what a participant sees on their monitor, with the focus on improving specific marketing practices.
This is research undertaken to solve practical problems rather than to acquire knowledge for knowledge sake. The Department of Accounting has undertaken a number of practical projects designed to improve the way financial reports are read.
Experimental and theoretical work undertaken to acquire new knowledge without looking for long-term benefits other than the advancement of knowledge. A number of Honours and PhD students have tested their own research ideas within the MBBL in pursuit of this type of research.
Research conducted to measure the effectiveness or performance of a program, concept or campaign in achieving its objectives. The Department of Marketing has in particular undertaken this kind of research using the our eye-tracking machines.
Research undertaken to gain insights concerning attitudes, beliefs, motivations and behaviours of individuals to explore a social or human problem including methods such as focus groups, in-depth interviews, observation research and case studies. The MBBL is an ideal venue for focus groups, with the ability to accommodate and observe groups of up to 20 participants.
Quantitative research is research concerned with the measurement of attitudes, behaviours and perceptions and includes interviewing as well as self-completion methods such as mail outs and online surveys.