Media Skills for Academics and Clinicians

Are you a clinician or academic who would like to engage with media to promote your work, but are unsure how to do this?

Would you like to gain confidence in interview techniques and social media?

If so, this course will be of interest to you.

Overview

Academics and clinicians who engage with media have the potential to improve public health knowledge, provide evidence based commentary to 'fact check' internet myths and extend the impact of their research via the amplification of social media. Research has found that when the mainstream press covers scientists’ work, their papers are more frequently cited in subsequent academic literature. Anecdotal reports also indicate that engaging larger and more diverse audiences can lead to other benefits including new collaborations.

Moreover, media coverage of medical news influence policy makers including government.

This course is designed to train academics and clinicians in media engagement skills in order to take advantage of these opportunities.

Course outline

In this one-day interactive course, participants from academic and clinical backgrounds will:

  • Discover why it is important for academics and clinicians to engage with media and not remain in academic silos
  • Discuss the impact of media interaction and how it can improve your career as well as improve public health through provision of expert, evidence based commentary
  • Participate in mock interviews with a health journalist in front of the group. This is an important skill that can be practised in this safe environment, and constructive feedback will be provided. Past participants have rated this one of the most important benefits of this course.
  • Learn tips and tricks for safe media engagement while avoiding pitfalls
  • Cover the various media channels that may be appropriate to promote your work including social media

There will also be the opportunity to engage with like minded academics and clinicians, and learn from your peers experience.

Learning objectives

At the end of this course participants will be able to:

  • Understand the importance and impact of media engagement
  • Practice interview skills on a research topic of their own with a health journalist
  • Learn how they can use media to impact policy
  • List appropriate social media channels to promote their work, along with benefits and pitfalls

Speakers

Dr Suzanne Mahady, clinical epidemiologist with expertise in evidence-based medicine and interest in media engagement

Associate Professor Ken Harvey, a frequent contributor to the media with extensive experience in advocacy and media engagement

Dr Charles Livingstone, a regular contributor to the public debate on gambling reform and moving from advocacy to policy

Julia Medew, senior health journalist who is undertaking a PhD on media coverage of medicine

Who should attend?

●  Those reporting on health to a mainstream audience, whether through blogs, social media sites or other platforms
●  Academics, researchers and other health professionals who want to improve their skills in media engagement


While the information contained herein was correct at the date of publication, Monash University reserves the right to alter procedures, fees and regulations should the need arise.