Executive Education

Monash Business School - Bringing New Product Ideas To Life

Across the 3 days, you’ll learn a proven methodology to better the odds of successful innovation against a case study that encourages real outcomes

Description of the learning experience:

This highly interactive NPD innovation program brings together the best of theory and practice. Participants can take this back to the office and enact it straight away. Innovative thinking will be stretched and challenged and you will apply what you’ve learned against the business challenge of bringing a new product idea to life. The live experience sessions will engage you with a mix of content delivery, guided discussions, learning from your peers, and moments of reflection to consolidate the new skills and knowledge you’ve gained. The program culminates with you pitching your NPD idea in a group context to a former commercial Buyer. This experience is invaluable.