5. Shopper research

Australian shoppers have around 30,000 different products in-store to choose from when doing their grocery shop at the average Australian supermarket. Meaning on-shelf presence is critical to converting shoppers to consumers of your product. Shopper research allows you to validate the impact of your product on-shelf or in-store.

AT MFI we can test your product a number of ways, we can also test your product throughout the front end innovation stage and once the product has been launched.

PLAY Market Research

PLAY Market Research is our partner agency for all things consumer and shopper research. The team at PLAY are FMCG research veterans. They have worked with many of the world’s biggest brands for product and pack testing, NPD, innovation and shopper research, customer experience, online communities, brand & comms, market understanding, and more.

If you’d like to find out more about how Monash Food Innovation and PLAY work together to bring you a complete end-to-end research process CLICK HERE.

Whichever stage of the shopper’s journey you’d like to explore and whenever you need a consumer lens applied, the team at PLAY have got your back. Get in touch with them directly on 02 8097 0200 or via hello@playmr.com.au. Alternatively, visit their website www.playmr.com.au to learn more.

Our areas of expertise include:

Virtual Store visualisation with Qualitative interview

  • Understanding the retail space from a shopper perspective
  • Qualitative approach helps to understand shopper behaviour

Eye-tracking validation

Eye tracking can be used in a number of different ways to answer your shopper and consumer research questions. Specifically eye tracking can be used in the following scenarios:

  • Understand if your product stands out on a shelf
  • How easy it is to find your product on shelf
  • Determine the pack hierarchal elements that stand out to your consumers

In-store Shopper Research

  • Understand the in-situ challenges facing shoppers
  • Determine the competitive landscape facing your product via observations or qualitative interviews

Our theatre sized display at the MFI (4m wide x 2.2m tall) allows us to simulate a life size supermarket display, so we can effectively create a virtual ‘real-to-life’ retail environment for on-shelf testing. Our theatre sized display also allows us to test pack designs at a higher resolution and in greater detail than what could be tested on a standard computer screen.