Why Us?

Monash Food Innovation (MFI) is a seven year old, world-class facility at the Clayton campus housing industry experts and technology that supports the complete process of new product development including discovery, design, consumer endorsement and strategic implementation.

In the world of fast moving consumer goods (FMCG), only 1 out 10 products survive beyond the first year of launch. Monash Food Innovation has developed an awarded methodology to better these odds. Learn how to conceive, fast-track and reduce the risk of your new product ideas for both domestic and export markets.

The Monash Food Innovation Centre facilitators have collectively launched 100’s of products - who better to help you innovate? Not only does MFI bring proven methods for innovation, they also use practical approaches to design and bring your concepts to life. Our framework takes the form of ‘rolling up your sleeves’, applying the proven methodology and physically creating a product to launch.