3. Fast track to sell into China

For Australian food and agricultural businesses looking to export to China, Monash Food Innovation has a strategic partnership with COFCO (China Oil and Food Corporation). COFCO’s Nutrition and Health Research Institute (NHRI) has the ability to perform consumer and sensory research in collaboration with Monash Food Innovation to ensure your product has the best chance of success in China.

By partnering with COFCO’s NHRI, we can bring their expertise and understanding the complexities of the local Chinese consumer market including the cultural nuances across the various tiers between the Chinese cities to ensure success of your product in market.

What can COFCO answer?


  • Does the taste suit the Chinese palate?
  • Does the taste match the concept?

Product Concept

  • What is the Chinese consumer’s perception of the product concept?


  • What is the usage and product occasion for the product?
  • Is the package format suitable?

MFI also has a number of network of partners from regulatory sense check and acquiring a CIQ certification to distributions and logistics to enable your products into supermarkets or e-commerce channels.