#12 – MFI: Sips, Shakes & Showstoppers

June 6, 2025

From caffeinated milkshakes to honey-sweetened cocktails and wellness sodas that do more than fizz, Edition 12 is bubbling with bold ideas, unexpected pairings, and drinks that are anything but basic. We are talking about bottles that look like perfume, energy in a gel, and wines that come in cans. Ready to pop the cap on what’s trending? Let’s go!

1. Coffee Shakes That Pack a Punch

Who knew dessert could wake you up? Brands like For Real are bringing the buzz with milkshakes that deliver serious flavour and a full caffeine kick. The brown sugar latte flavour alone has 100 milligrams of caffeine – that is more than your average energy drink. These shakes are sweet, sippable, and seriously supercharged.

References:  F’real website

2. India’s Instant Coffee Glow Up

Instant coffee just got a flavour upgrade. Continental Coffee has launched mocha, vanilla, caramel and hazelnut blends that cater to India’s rapidly growing coffee crowd. With the country shifting from traditional tea to bold new brews, brands are racing to deliver premium convenience in every cup.

References:  Continental Website

3. Shots Gels and Wellness on the Go

Your daily boost now comes pocket sized. Chargel’s jelly drinks and One Living’s 100 millilitre health shots are packed with benefits from immunity to beauty support. These mini but mighty formats are perfect for people on the move, with subscription options adding to the fun. Wellness just went portable.

References: Chargel website

4. Sodas Get a Gut Friendly Makeover

Fizz without the guilt? Yes please. Super sodas like Joy Burst are blending bold flavours with prebiotics and immunity benefits, all while cutting out the sugar. As more people ditch traditional soft drinks, these better for you bubbles are stepping up to become the next generation of refreshment.

References: Joyburst website

5. Boozy Bevvies With a Twist

Say goodbye to boring and hello to wild. From honey sweetened soft drinks to “out there” social tonics and reinvented soju cocktails, the alcohol scene is full of flavour and flair. Whether it is paper bottled tequila or sparkling sangria in a can, these drinks are rewriting the rules and serving up good times with every sip.

References:  Wild Mannered website

6. Packaging That Does the Talking

Looks do matter. From collectible NBA beer bottles to sleek wine tasting kits that look like skincare sets, packaging is now part of the experience. These designs are not just containers – they tell stories, build desire, and turn every product into a conversation starter.

References: PR Newswire website

That's a Wrap

This edition proved that the beverage world is anything but ordinary. It is indulgent and functional, nostalgic and futuristic, stylish and smart. Whether you are sipping for energy or unwinding with a flavour bomb, the drink in your hand is no longer just a drink. It is a moment, and it is only getting better.