APG5183 International Tourism Marketing Research Project

This exclusive intensive field-school is designed to provide Master of International Sustainable Tourism Management (MISTM) students in APG5183 (via experiential learning) a greater understanding of key issues and trends that are shaping the development and promotion of the contemporary international tourism industry.

Objectives

This is an industry embedded research focused capstone unit designed for students who are interested in developing a career in international tourism marketing and destination development. Learning in this global context combines with theoretical approaches to give context to student-led research projects.

The Destinations 2026

Tallinn & Tartu, Estonia, Riga, Latvia & Berlin, Germany

ITB Berlin
The field school commences at ITB Berlin (Germany) the largest trade fair and industry symposium in the world where students can hear about the latest industry trends and interact directly with industry leaders. Students will be placed into teams and allocated a destination where they are to review the development of the industry, the current international marketing approach and conduct primary interviews and qualitative research with industry operators.

The Baltics
Tallinn, Tartu (Estonia) and Riga (Latvia) have been selected as the host destinations in 2026 given the significant growth that the industry within the Baltic States has been experiencing since the period after the collapse of the USSR in 1991 and their accession to the European Union.

In addition, both Estonia (#4) and Latvia (#9) are rated within the global top 10 of global sustainable tourism destinations by Euromonitor.

A series of industry seminars will be presented by leaders of the tourism economy in both Estonia and Latvia and students will also visit Tartu in southern Estonia (EU Cultural capital 2024).

Program Cost: $600 plus airfare to Europe (Into Berlin and out of Tallinn), full payment required at registration with Reho Study Tours.

Program costs includes:

• all accommodation costs (11 nights), Single rooms in Tallinn, Tartu, Riga, twin share in Berlin.
• breakfasts in Tallinn, Tartu and Riga,
• coach transport from Riga to Tartu to Tallinn,
• the Air Baltic flight from Berlin to Riga
• Monash travel insurance policy for the duration of the tour and 15 days either side of the study tour dates
• Hotel accommodation in Berlin (4 nights) will be twin share with single rooms provided in Riga (4 nights), Tartu (1 night) and Tallinn (2 nights).

NOTE: There will be a limited number of "single supplements' available in Berlin at Ibis Styles Mitte for an additional charge (approximately $500 tbc).

Program costs do not include:

• International flights - to be booked via Reho Study Tours
• Meals (other than breakfasts as above)
• Taxi Fares to/from airports
• ITB Berlin Pass
• Public transport pass in Berlin
• Monash tuition fees*
• Visa costs**
• Local travel outside of program activities
• Medical expenses (which may be claimable via the insurance policy)
• Personal expenses.

*Monash students will be enrolled in APG5183 (12 credit points) and charged standard fees according to their verified funding status. This fee will appear on your Monash Fee Statement.

If you are an actively enrolled Monash student and participating in an approved international program, you will be provided with complimentary travel insurance. You will automatically be covered once your application has been approved and your enrolment updated to reflect your study overseas.

Under this policy, travellers will also receive access to 24/7 emergency assistance provided by Global 24 Emergency Assistance and limited coverage for personal travel days.

Monash Abroad cannot provide advice regarding visa requirements. Monash Abroad can issue you with supporting documentation to lodge your visa application, to request that, please complete this form. Please note, these requests take approximately 3-5 business days, but may take longer during peak periods.

Monash Australia students only: For the purposes of maintaining your Centrelink benefits during your overseas program, complete this form so that Monash Abroad can produce a letter of enrolment for you. Please note, these requests take approximately 3-5 business days, but may take longer during peak periods.

The Monash Abroad Travel Grant (if applicable) will be paid approximately 4 weeks prior to program commencement and only when all Monash Abroad requirements are completed by you. Therefore, these funds should not be considered as your primary source of funding to pay program related deposits and balances.

Monash students studying in Australia who are enrolled into a credit-bearing unit for this program will be assessed for eligibility to receive a Monash Abroad travel grant if they are not otherwise receiving any other scholarship that is intended to cover most or all of your travel/tuition costs for your program (e.g., New Colombo Plan Mobility grant).

You do not need to apply separately for this grant as your eligibility for this grant will be assessed as part of your application.

If you need help with study-related expenses, please refer to the student loans website and talk to a student adviser at Monash Connect.

Please refer to the travel and placements scholarship website for more information.

Places are limited and applications will be assessed on a competitive basis. To apply for this program, you:

• be a Master of International Sustainable Tourism Management students, or
• If you have approval of the program director.

At all times Monash University embraces and celebrates true diversity. We strongly welcome applications from our students living with disabilities, who are Aboriginal and/or Torres Strait Islander, students with caring and/or parenting responsibilities, who identify as LGBTIQA+, people of colour, and those whose identities intersect with more than one of the above.

Important note: you must have a valid passport that does not expire until at least six months after the program end date.