MKX3521 / MKX5521 Global Study Program in Marketing - Tokyo and Kyoto, Japan 2026
MKX3521 / MKX5521 Global Study Program in Marketing, Japan
Selected students will be enrolled in unit MKX3521 or MKX5521 for the SSB-01 teaching period. This unit may count towards your postgraduate or undergraduate degree as a major, capstone or elective unit.
The Department of Marketing has run the Global Study Programs in Marketing (GSPM) for the past 44 years. The program offers marketing students a unique and engaging global learning experience. Students will spend approximately 12 days in Tokyo and Kyoto exploring diverse marketplaces, marketing practices and consumer behaviours. Students will also engage directly with marketing managers from leading marketing organisations and brands.
Throughout the program, students will work in collaborative, real-time team environments to generate ideas, complete tasks, and offer creative solutions to complex marketing challenges set by a real-world client. If you want to sharpen your critical thinking, cross-cultural communication, and global awareness, please consider applying to the program.
Want to discover more? Check out highlights from our previous Japan GSPM tour on Instagram (account log-in required).
Before departure, students must attend an on-campus pre-departure learning workshop on 12 January 2027 (9:00-17:00) at Caulfield campus. The workshop is face-to-face and compulsory. Students who do not attend this workshop will be withdrawn from the unit and unable to participate in the study tour.
Assessment and results
- This program is equivalent to 6 credit points of Monash study
- Assessment details will be provided by the unit coordinator
- Results release date: 1 March 2027
| Dates / Deadlines: | ||||
|---|---|---|---|---|
| Term | Year | App Deadline | Start Date | End Date |
| Summer B (Jan-Feb) | 2027 | 09-Aug-2026 | 24-Jan-2027 | 05-Feb-2027 |
| Information Sheet | |
|---|---|
| Course Level | Year 2 and 3 |
| Awarded Credit Points | 6 |
| Program Type | GST - Global Study Tour |
| Program Duration | 2 weeks |
| Leading Faculty | Faculty of Business and Economics |
| Minimum WAM | 60% |
| Eligible Monash Campus | Monash Australia and Monash Malaysia |
| Minimum Credits Completed (at time of registration) | See 'How to Apply' tab |
| Funding Available | Monash Abroad Travel Grant |
Program Costs
Program Cost: AU$2,500
Deposit Payment: AU$1250 AUD (non-refundable; payable within 72 hours of offer acceptance)
Final Payment: $1250 AUD (due 19 September 2026)
Refund policy
Program fees are generally non-refundable, except in exceptional circumstances as determined by Monash Business School. Circumstances that will not be considered exceptional include (but are not limited to):
- Failure to secure an appropriate visa
- Withdrawal after committing to another study experience
- Change of mind.
Students should carefully consider their availability and commitment before accepting an offer.
What’s included in the program fee
- Twin-share accommodation for the duration of the program, including daily breakfast (single rooms may be available at an additional cost)
- A curated program of company and organisation visits
- Academic sessions and experiential learning activities
- All in-country transport for scheduled program activities
- Welcome and farewell functions
- Complimentary Monash University travel insurance (covering the program and up to 15 days before and after)
What’s not included
- Monash tuition fees (6 credit points)
- International airfares (approx. AUD $900–$1,800)
- Airport transfers (approx. AUD $150)
- Visa costs, if required (approx. AUD $200)
- Accommodation outside program dates (approx. AUD $120–$350 per night)
- Meals not included in the itinerary (approx. AUD $20–$60 per meal)
- Personal expenses (e.g. shopping, additional transport, entertainment)
- Spending money (recommended AUD $500–$1,500)
Travel insurance
If you are an actively enrolled Monash student and participating in an approved international program, you will be provided with complimentary travel insurance. You will automatically be covered once your application has been approved and your enrolment updated to reflect your study overseas.
Under this policy, travellers will also receive access to 24/7 emergency assistance provided by Global 24 Emergency Assistance and limited coverage for personal travel days.
Visas
Monash Abroad will issue you with supporting documentation to lodge your visa application once you have completed all Monash Abroad requirements and are approved for travel. If you require supporting documentation earlier in the process, please contact Monash Abroad. Please note that Monash Abroad cannot provide advice regarding visa requirements.
Centrelink support documents
For the purposes of maintaining your Centrelink benefits during your overseas program, Monash Abroad will provide you with a letter confirming your participation in a study tour. Please note that this will be issued to you once you have completed all Monash Abroad requirements and are approved for travel.
Important Note:
The Monash Abroad Travel Grant and OS-HELP loan (if applicable) will be paid approximately 4 weeks prior to program commencement and only when all Monash Abroad requirements are completed. Therefore, these funds should not be considered as your primary source of funding to pay program related deposits and balances.
Monash Abroad Travel Grant
Monash students studying in Australia who are enrolled into a credit-bearing unit for this program will be assessed for eligibility to receive a Monash Abroad travel grant if they are not otherwise receiving any other scholarship that is intended to cover most or all of your travel/tuition costs for your program (e.g., New Colombo Plan Mobility grant).
You do not need to apply separately for this grant as your eligibility for this grant will be assessed as part of your application.
OS-HELP Loan
OS-HELP is a Commonwealth Government loan program that provides financial assistance to eligible Commonwealth Supported Place students, to undertake some of their study overseas.
If you are eligible for the loan and wish to apply, please submit your application as per the relevant OS-HELP loan term deadline, even if you have not been accepted into your overseas program by that deadline.
Student Loans
If you need help with study-related expenses, please refer to the student loans website and talk to a student adviser at Monash Connect.
Travel Scholarships
Please refer to the travel and placements scholarship website for more information.
| Dates / Deadlines: | ||||
|---|---|---|---|---|
| Term | Year | App Deadline | Start Date | End Date |
| Summer B (Jan-Feb) | 2027 | 09-Aug-2026 | 24-Jan-2027 | 05-Feb-2027 |
Eligibility criteria
Undergraduate students
- Minimum WAM of 60%
- Completion of at least 72 credit points at the time of application
Postgraduate students
- Minimum WAM of 60%
- Completion of at least 24 credit points at the time of application
Selection criteria
As places are limited and demand is high, selection is competitive and based on:
- Weighted Average Mark (WAM)
- Video submission (2-3 minutes) addressing:
- Why are you personally interested in joining the program?
- How will the program benefit your degree, learning and career goals?
Applicants must submit supporting documentation (i.e., CV and video) via a Google Drive link. Please ensure access permissions are granted to Monash University. The link should be included in the Personal Statement section of your application.
At all times Monash University embraces and celebrates true diversity. We strongly welcome applications from our students living with disabilities, who are Aboriginal and/or Torres Strait Islander, students with caring and/or parenting responsibilities, who identify as LGBTIQA+, people of colour, and those whose identities intersect with more than one of the above.
How to Apply
Step 1: Submit an application for this program
APPLICATIONS ARE NOW CLOSED
Step 2: Selection
Assessment will be undertaken by the relevant faculty by reviewing your personal statement, WAM, year of course and that you have met the enrolment requirements.
Step 3: Enrolment and travel approval
If you are accepted into the program, you will be issued with an outcome email and you will be enrolled into the associated unit. You will also receive an email alert with another two forms for you to complete:
1. passport and medical details and
2. Travel Approval Request Form.
Once you have actioned both of those forms, Monash Abroad will approve you for travel. You will then have access to the travel insurance coverage and be issued with any relevant grants and scholarships.
Important note: you must have a valid passport that does not expire until at least six months after the program end date.
Contacts: BusEco-Int-Partnerships@monash.edu
Indicative itinerary*
Date | Activity |
12 Jan 2027 | Pre-departure workshop day at Caulfield campus 9:00-17:00 (compulsory) |
24 Jan 2027 | Arrival in Tokyo, check-in to accommodation, group meet and greet (dinner at own expense) |
25 Jan 2027 | Breakfast, company visit, company visit, welcome dinner |
26 Jan 2027 | Breakfast, company visit, site visit, evening in Ginza (lunch and dinner at own expense) |
27 Jan 2027 | Breakfast, company visit, site visit, evening in Shimokitazawa (lunch and dinner at own expense) |
28 Jan 2027 | Breakfast, company visits, free evening to explore (lunch and dinner at own expense) |
29 Jan 2027 | Breakfast, company visit, site visit, free evening to explore (lunch and dinner at own expense) |
30 Jan 2027 | Breakfast, cultural activity at Imperial Palace, free afternoon and evening (lunch and dinner at own expense) |
31 Jan 2027 | Breakfast, check-out, Shinkansen transfer Tokyo → Kyoto, check-in, evening at leisure (lunch and dinner at own expense) |
1 Feb 2027 | Breakfast, site visit, student workshop, free evening to explore (lunch and dinner at own expense) |
2 Feb 2027 | Breakfast, workshop, company visit, free evening to explore (lunch and dinner at own expense) |
3 Feb 2027 | Breakfast, assignment preparation and workshop sessions, free evening to explore (lunch and dinner at own expense) |
4 Feb 2027 | Breakfast, assignment preparation, student presentations, farewell dinner |
5 Feb 2027 | Check-out and departure from Kyoto |
*This itinerary is indicative only and may be subject to change. A more detailed itinerary will be provided to students who have confirmed their enrolment.