Harriman Samuel Saragih
Assistant Professor and Program Coordinator, Business Innovation
E: harriman.saragih@monash.edu
- Accepting PhD students
Dr. Harriman Saragih is a Fellow of the Higher Education Academy (UK), currently serving at the Masters of Business Innovation program at Monash University, Indonesia. Known for his excellence in executive education, he has been nominated for the Vice-Chancellor’s Award for Teaching Excellence at Monash University (Australia). Additionally, Dr. Saragih has received the Dean’s Award for the Industry and Community Education Program from Monash Business School (Australia), underscoring his commitment to bridging academia and industry. His teaching portfolio includes senior professionals from leading organizations such as Bank Mandiri, PLN, PwC, Microsoft, and Unilever, spanning roles from Vice President to C-level executives.
A Fulbright Scholar at Cornell University (US), he deepened his expertise and pedagogical skills by engaging with executive education at renowned institutions, including a specialization in Applied Data Science from Columbia University. His notable achievements include being a finalist in the Generative AI x Assessment category at Monash TransformEd (Malaysia), demonstrating significant impact in the integration of generative AI into higher education and learning.
His skills in innovative problem-solving are evidenced by his Certified Design Thinking Practitioner title from IBM. Before joining Monash, Harriman served as a Training Analyst at the China National Offshore Oil Corporation, diving deep into the energy sector. His leadership in executive education excelled at Prasetiya Mulya Business School, where he headed the Executive MBA program and served as Associate Consultant in the Executive Learning Institute. He has also had the honor of coaching the Indonesian team, guiding them to become finalists in the prestigious HSBC/HKU (Hong Kong) Business Case Competition on the global stage.
Harriman's global contributions are seen in partnerships with top organizations, including the Australia Indonesia Business Council, Alliance for Digital Health at Monash, Monash School of Pharmacy, and Monash Business School. Additionally, Harriman is affiliated with the Monash Data Futures Institute.
His research interests are in the field of B2B marketing and services inclusion. His publications have employed a diverse range of methodologies, including qualitative methods, structural equation models, machine learning, and natural language processing. With a rich portfolio of executive education and scholarly rigor, Harriman has left a mark not only in Indonesia but globally. His credentials position him as an unparalleled choice for spearheading corporate development programs, ensuring transformative experiences for business innovation in Indonesia.
More information
- Hasudungan, A. & Saragih, H. S., (2023). Brand Awareness and Relationship Intention: The Moderating Role of Perceived Corporate Social Responsibility Dimensions. Asia Pacific Journal of Marketing and Logistics. Emerald Publishing. http://dx.doi.org/10.1108%2FAPJML-10-2022-0834 (ABDC: A, SJR: Q1)
- Amelia, N. & Saragih, H.S. (2023). Factors Predicting Pro-Environmental Behavior: The Case of Baby Diapers. Journal of Social Marketing. https://doi.org/10.1108/JSOCM-03-2022-0062 (ABDC: B, SJR: Q2)
- Saragih, H. S., (2021). Mining and Exploring eWOM from Twitter: Case of the Java Jazz Festival. Journal of Hospitality and Tourism Technology. Emerald Publishing. https://doi.org/10.1108/JHTT-03-2020-0067 (ABDC: B, SJR: Q1)
- Saragih, H.S., Amelia, N. (2020). Segmentation of Music Festival Visitors by Values of Hedonia, Life satisfaction and Eudaimonia. International Journal of Event and Festival Management. Emerald Publishing. https://doi.org/10.1108/IJEFM-03-2020-0016 (ABDC: B, SJR: Q2)
- Saragih, H.S., Simatupang, T.M., Sunitiyoso, Y. (2019). From Co-Discovery to Co-Capture: Co-Innovation in the Music Industry. International Journal of Innovation Science. Emerald Publishing. https://doi.org/10.1108/IJIS-07-2019-0068 (SJR: Q2)
- Saragih, H.S, Simatupang, T.M., Sunitiyoso, Y. (2019). Co-Innovation Processes in the Music Business. Heliyon. Elsevier. https://doi.org/10.1016/j.heliyon.2019.e01540 (SJR: Q1)
- Saragih, H. S. & Sinaga, F. (2019) GMF Aero Asia: Aiming for the Middle East Base. Emerald Emerging Markets Case Studies. Emerald Publishing. https://doi.org/10.1108/eemcs-12-2018-0257 (SJR: Q3)
- Saragih, H.S. (2019). Views of Indonesian Consumer towards Medical Tourism Experience in Malaysia. Journal of Asia Business Studies. Emerald Publishing. https://doi.org/10.1108/JABS-04-2018-0135 (ABDC: C, SJR: Q1)
- Saragih, H.S. (2019) Co-Creation Experiences in the Music Business. Journal of Management Development, 38(6), 464-483. Emerald Publishing. https://doi.org/10.1108/JMD-11-2018-0339 (ABDC: C, SJR: Q1)
- Saragih, H. S., & Tan, J. D. (2018). Co-innovation: a review and conceptual framework. International Journal of Business Innovation and Research, 17(3), 361-377. Inderscience. https://doi.org/10.1504/ijbir.2018.10016527 (SJR: Q3)
- Saragih, H. S., Simatupang, T. M., & Sunitiyoso, Y. (2018). Multi-actor innovation in the music industry: a state-of-the-art review. International Journal of Innovation Science, 10(4), 430-453. Emerald Publishing. https://doi.org/10.1108/ijis-07-2017-0065 (SJR: Q2)
Check Dr Harriman’s publication and research output in ResearchGate or Google Scholar
Teaching
- Theory and Practice of Innovative Marketing
- Entrepreneurial Innovation
- Design Thinking
Research Interests
- Consumer Marketing
- Business Innovation and
- Music Business
Special Interest - The UN’s Sustainable Development Goals
- Good Health and Well-Being (#3)
- Industry, Innovation and Infrastructure (#9)
- Responsible Consumption and Production (#12)
- Monash Indonesia Research Innovation Seed fund, (2022)
- Prasetiya Mulya School of Business and Economics, Internal Grants, (2021)
- Fulbright Grants for Indonesian Scholars, to conduct postdoctoral research in Mario Einaudi Center for International Studies, Cornell University, New York (2021)
- Internal Research Grant from School of Business and Economics, Universitas Prasetiya Mulya – “Klab Indie, Reshaping the Music Business Value Chain” (2019)
- Grant from the Sumedang Regency in Indonesia for Smart City Development (2019)
- Grant from the Indonesian Creative Economy Agency for Communication, Brand Image, and Publicity of Creative Industries Product (2018)
- Saragih, H.S. (2023). “Karen's Diner vs Mixue: mengapa ‘franchise’ asing perlu memahami perilaku konsumen lokal sebelum memulai bisnisnya”. The Conversation
- Saragih, H.S. (2022). “Mempraktikkan mindful consumption: demi kebaikan sendiri, konsumen perlu mawas diri terhadap belanjaannya”. The Conversation
- Saragih, H.S. (2022). “Dihantam pemasaran susu formula, konsumen butuh edukasi dan support system yang kuat”. The Conversation
- Saragih, H.S. (2021). “Rich Brian, NIKI, dan 88Rising di panggung Coachella: pelajaran bagi musisi dalam membangun audiens di kancah global”. The Conversation and Vice.
- Saragih, H.S. (2021). “Predicting which song will be popular, can we do that?”. The Finery Report
- Saragih, H.S. & Amelia, N. (2021) “Tiga jenis pengunjung festival musik di Indonesia menurut riset”. The Conversation
- Saragih, H.S. (2021). “Dari webinar, TikTok, hingga crowdfunding: bagaimana seniman muda bertahan selama pandemi”. The Conversation.
- Fauzi, M.A., Saragih, H.S., & Dwiandani, A. (2019). “Increasing Public’s Value-Action on Climate Change: Integrating Intelligence Analytics to Edge Devices in Industry 4.0” Student Research Expo, Technische Universität Dresden, Germany.
- Saragih, H.S. (2018). “Disruption in the Music Industry”. Prasetiya Mulya Management Forum.
- Saragih, H.S. (2017). “Push for music law reflects rise of music activists”. The Jakarta Post.
- Saragih, H.S. (2017). “Commentary: Preserving Indonesian Music Through Co-Creative Platforms”. The Jakarta Globe.
- Emerald Literati Award, Top Reviewer for the journal Arts and the Market (2020)
- Coach for the Indonesian National Team for HSBC/HKU Business Case Competition, University of Hong Kong, Hong Kong (2019) – Top 6 in Global Round
- Top Reviewer in International Journal of Innovation Science (2018)
- Best Paper Presentation, Doctoral Colloquium of SBM ITB (2018)
- Postgraduate Scholarship from the Indonesian Ministry of Research, Technology, and Higher Education (2017)
- Finalist, Coach in Business Case Competition, Asian Council for Small Business (2016)
- Best Presentation in National Scientific Paper Competition in “Blue Economy”, University of Airlangga (2012)
- Finalist, Jazz Goes to Campus, University of Indonesia (2011)