Triana Hadiprawoto

Dr. triana hadiprawoto profile

Assistant Professor, Marketing and Digital Communications

E: triana.hadiprawoto@monash.edu

  • Accepting PhD students

Triana Hadiprawoto is an Assistant Professor in Marketing and Digital Communications at Monash University Indonesia. She earned her PhD in Marketing from the University of Leeds and holds a Master of Science in International Marketing Management as well as a Bachelor of Economics in Marketing from Universitas Indonesia.

Before joining Monash Indonesia, Triana was a Lecturer at the Faculty of Economics and Business Universitas Indonesia. However, prior to joining academia, Triana gained valuable industry experience through multiple leadership roles in Sales and Marketing, where she spearheaded strategic partnerships and developed innovative marketing campaigns for various products both in the FMCG industry and the entertainment industry. Her hands-on experience in the industry provides her with a unique perspective that enriches her teaching and research.

Her research interests revolve around the omnichannel marketing strategies, particularly on how technology-mediated channels foster a unique experience and interaction in B2C and B2B context. She is currently working on research related to resilience and sustainability in the context of SMEs and the fashion industry. She is interested in expanding her research towards the understanding of social impact both in the perspective of organisation or at the individual level.

More information

  1. (upcoming) Hadiprawoto, T. and Ridley, A. 2025. Sales Dashboard Anxiety: Motivation and Well Being in Performance Management. AMA Winter Academic Conference, 10-16 February 2025, Phoenix.
  2. Hadiprawoto, T., Saridakis, C., and Theotokis, A. 2024. Facilitating the Integration of Omnichannel Retail Experience. ANZMAC Annual Conference, 2-4 December 2024, Hobart. ANZMAC, pp.565.
  3. Hadiprawoto, T. 2024. Cinema vs Streaming: Movie Consumption Among Adolescents. ANZMAC Annual Conference, 2-4 December 2024, Hobart. ANZMAC, pp.765
  4. Hadiprawoto, T.R. and Ridley, A.L., 2023, April. Transparent Dashboards: Open data practices for promoting competition-as-motivation in business dashboards. In 2023 IEEE 16th Pacific Visualization Symposium (PacificVis) (pp. 142-146). IEEE.
  5. Arianti, F. and Hadiprawoto, Triana Rahajeng. 2024. Investigating social media influencers’ credibility and religiosity, and the mediating role of hedonic value on purchase intention of modest fashion brands. Indonesian Journal of Business and Entrepreneurship.
  6. Hadiprawoto, T., Saridakis, C., and Theotokis, A. 2020. An Examination of the Retail Omnichannel Customer Journey: Understanding Customer Interaction and Its Influences on Experience. In: Lukas, B. and Ferrell, O.C. ed. AMA Winter Academic Conference: Consumers and Firms in a Global World, 14-16 February 2020, San Diego. Chicago: AMA, pp. SCR-11
  7. Hadiprawoto, T., Saridakis, C., and Theotokis, A. 2020. An Examination of the Retail Omnichannel Customer Journey: Understanding Customer Interaction and Its Influences on Experience. EMAC 2020 Annual Conference, 16-19 September 2020, Zagreb. Marthin, D.C. and Hadiprawoto, T.R., 2022, July.

Teaching:

  • Theory and Practice of Innovative Marketing
  • Entrepreneurial Innovation
  • Digital Marketing
  • Integrated Marketing Communications
  • Herb Feith Monash Arts PhD Scholarship Grants (joint supervision)
  • Networking Collaboration QS High-Rank Institution – Research Grant from Center for Resilience and Sustainability Studies Faculty of Economics and Business Universitas Indonesia, 2022-2023
  • Community Service – Research Grant, Faculty of Arts and Design, Institut Teknologi Bandung
  • Best Reviewer for ASEAN Marketing Journal December 2024 edition