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Riza Casidy

Professor, Business Innovation

Accepting PhD students

Riza Casidy holds a joint appointment as Professor of Business at Monash University, Indonesia, and Monash Business School, Australia. He holds a PhD in Marketing and a Bachelor of Business (Honours) in Marketing from Monash University.

Before joining Monash, Riza was Professor of Marketing at Macquarie University. He has more than 20 years of experience in Australian higher education, with academic appointments at Swinburne University of Technology, Deakin University and Macquarie University. At Macquarie, he served as Director of Teaching in 2019 and Director of Research from 2020 to 2024. Having attained full professorship at the age of 38, he is recognised as one of the youngest Indonesians to achieve this rank in Australia.

Riza’s research lies at the intersection of business strategy and consumer behaviour, with a particular focus on how ideological beliefs shape decision-making in business-to-consumer and business-to-business contexts. He has published more than 60 articles in leading FT50, A* and A-ranked journals, including the Journal of Marketing Research, Journal of Retailing, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing and Journal of Business Ethics. He also serves as an Associate Editor and editorial board member for leading journals. Riza has been recognised among the world’s top 2% of marketing researchers in the Stanford University–Elsevier Top Scientists List. His complete publication record is available through Google Scholar.

Riza has undertaken consulting work for organisations in Indonesia and Australia across the insurance, food and hospitality, and not-for-profit sectors. These engagements inform his research and teaching by connecting scholarly insights with contemporary business challenges.

An award-winning educator, Riza adopts a scholarly and practice-oriented approach that integrates research with real-world applications. His awards include Deakin University’s Faculty of Business and Law Award for Effectiveness, Excellence and Exemplary Practice in Teaching and Learning in 2014, an award for outstanding contribution as Bachelor of Business Course Director in 2017, and Macquarie University’s Vice-Chancellor’s Award for Teaching Excellence in 2022. He has taught subjects including consumer behaviour, marketing management, marketing research methods, strategic management and corporate sustainability management.

More information

Shahin, S, Casidy, R, Jung, K, and Duhachek, A., When Recovery Discounts Backfire: The Role of Political Ideology in Shaping Post-Recovery Satisfaction. Journal of Retailing (A*; Impact Factor: 10.2).
Tan, L.P., Casidy, R, and Arli, D (2025). Drivers of strategic green marketing orientation: An SME owner-manager perspective. Journal of Retailing and Consumer Services 82: 104130 (A; Impact Factor: 11.0).
Casidy, R., & Mohan, M. (2025). Re-examining B2B calculative commitment and its impact on willingness-to-pay a premium price. Journal of Business & Industrial Marketing, 40(12):2310-2324 (A; Impact Factor: 4.3).
Casidy, R., Arli, D, and Tan, L.P (2024). The Influence of Religious Identification on Strategic Green Marketing Orientation. Journal of Business Ethics 195:215-231 (A FT-50; Impact Factor: 5.9).
Kim, Y, Ho, T.H, Tan, L.P, and Casidy, R (2023). Factors influencing consumer forgiveness: a systematic literature review and directions for future research. Journal of Service Theory and Practice 33(5): 601-628. (A; Impact Factor: 4.545).
Casidy, R and Lie, D (2023). The effects of B2B sustainable brand positioning on relationship outcomes. Industrial Marketing Management 109:245-256 (A*; Impact Factor: 8.890).
Nyadzayo, M, Casidy, R, and Mohan, M (2023). Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality. Journal of Business & Industrial Marketing 38(4):958–973 (A; Impact Factor: 3.462).
Casidy, R, Mohan, M, and Nyadzayo, M (2022). Integrating B2B and B2C research to explain industrial buyer behavior. Industrial Marketing Management 106:267-269 (A*; Impact Factor: 8.890).
Casidy, R, Leckie, C, Nyadzayo, M, and Johnson, L (2022). Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy. European Journal of Marketing 56(10):2594-2621 (A*; Impact Factor: 4.647).
Mohan, M, Casidy, R, Taichon, P, Nyadzayo, M (2022). Leveraging consumer behavior research to forge new insights into B2B buyer behavior: contextualizing extant research and developing a research agenda. Industrial Marketing Management 105:1-17 (A*; Impact Factor: 8.890).
Casidy, R and Yan, L (2022). The effects of supplier B2B sustainability positioning on buyer performance: the role of trust. Industrial Marketing Management 102: 311-323 (A*; Impact Factor: 8.890).
Casidy, R, Duhachek, A, Singh, V, and Tamaddoni, A (2021). Religious belief, religious priming, and negative word-of-mouth. Journal of Marketing Research 58(4):762-781 (A* FT-50; Impact Factor: 4.626).
Mohan, M, Nyadzayo, M, and Casidy, R (2021). Customer identification: the missing link between relationship quality and supplier performance. Industrial Marketing Management 97: 220-232 (A*; Impact Factor: 8.890).
Shin, H and Casidy, R (2021). Use it or lose it: point expiration and status demotion, Journal of Services Marketing 35(8): 1013-1027 (A; Impact Factor: 3.195).
Casidy, R, Claudy, M, Heidenreich, S, and Camurdan, E (2021), The role of brand in overcoming consumer resistance to autonomous vehicles, Psychology & Marketing 38(7): 1101-1121 (A; Impact Factor: 2.370).
Waller, D and Casidy, R (2021). Religion, Spirituality, and Advertising. Journal of Advertising 50(4):349-353 (A; Impact Factor: 6.302).
Nyadzayo, M, Mohan, M, and Casidy, R (2020) East vs West: The differential role of relational factors on willingness-to-pay across culture. Industrial Marketing Management (A*; Impact Factor: 8.890).
Nyadzayo, M, Casidy, R, and Taichon, P (2020) B2B purchase engagement: examining the key drivers and outcomes in professional services. Industrial Marketing Management 85: 197-208 (A*; Impact Factor: 8.890)
Casidy, R, Nyadzayo, M, and Mohan, M (2020) Service innovation and adoption in industrial markets: an SME perspective. Industrial Marketing Management 89: 157-170 (A*; Impact Factor: 8.890).
Casidy, R, Helmi, J, and Bridson, K (2019) Drivers and inhibitors of stakeholder engagement with place brand identity. European Journal of Marketing 53 (7): 1445-1465 (A*; Impact Factor: 4.647).
Helmi, J, Bridson, K, and Casidy, R (2019) A typology of organisational stakeholder engagement with place brand identity. Journal of Strategic Marketing 28(7):620-638 (A).
Wymer, W and Casidy, R (2019) Exploring brand strength’s nomological net and its dimensional dynamics. Journal of Retailing and Consumer Services 49 (July): 11-22 (A; Impact Factor: 7.135).
Casidy, R and Nyadzayo, M (2019) Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective. Industrial Marketing Management 78 (April): 27-42 (A*; Impact Factor: 8.890).
Newton, J, Wong, J, and Casidy, R (2018) Deck the halls with boughs of holly to soften evaluations of service failure. Journal of Service Research 21 (4): 389-404 (A*; Impact Factor: 10.667).
Casidy, R, Nyadzayo, M, Brown, B., and Mohan, M (2018) The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services. Industrial Marketing Management 72 (July): 26-36 (A*; Impact Factor: 8.890).
Casidy, R, Wymer, W, and O’Cass, A (2018) Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers. Tourism Management 66 (June): 72-84 (A*; Impact Factor: 10.967).
James, L, T and Casidy, R (2018) Authentic assessment in business education: its effects on student satisfaction and promoting behaviour, Studies in Higher Education 43 (3): 401-415 (A; Impact Factor: 4.379).
Ryan, J and Casidy, R (2018) The role of brand reputation in organic food consumption: A behavioral reasoning perspective. Journal of Retailing and Consumer Services 41, 239-247 (A; Impact Factor: 7.135).
Casidy, R, Prentice, C., and Wymer, W. (2018) The effects of brand identity on brand performance in the service sector. Journal of Strategic Marketing 27 (8): 651-665 (A).
Arli, D, Tjiptono, F, Casidy, R, and Phau, I. (2018) Investigating the impact of young consumers religiosity on digital piracy in a developing country: does it matter? International Journal of Consumer Studies 42(6): 792-803 (A; Impact Factor: 3.864).
Shin, H., Casidy, R., Mattila, A.S. (2018) Service recovery, justice perception, and forgiveness: the “other customers” perspectives. Services Marketing Quarterly 39 (1), 1-21 (B).
Casidy, R, Phau, I, and Lwin, M (2017) Investigating the role of religiosity as a deterrent against digital piracy. Marketing Intelligence and Planning 35 (1): 62-80 (A).
Shin, H., Casidy, R., Yoon, A., and Yoon, S-H (2016) Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements. Journal of Brand Management 23 (5): 1-23 (A).
Casidy, R, Phau, I, and Lwin, M (2016) The role of religious leaders on digital piracy attitude and intention. Journal of Retailing and Consumer Services 32: 244-252 (A; Impact Factor: 7.135).
Casidy, R and Wymer, W (2016) A risk worth taking: perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price. Journal of Retailing and Consumer Services 37: 189-197 (A; Impact Factor: 7.135).
Casidy, R and Wymer, W (2016) A taxonomy of prestige-seeking university students: strategic insights for higher education. Journal of Strategic Marketing 26(2): 140-155 (A).
Casidy, R and Wymer, W (2016) Linking prestige perception with consumption experience, loyalty, and WOM. Marketing Intelligence and Planning 34 (4): 540-558 (A).
Valos, M, Habibi, F.H, Casidy, R, Driesener, C, and Maplestone, V (2016) Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. Marketing Intelligence and Planning 34 (1): 19-40 (A).
Casidy, R, Phau, I, and Lwin, M (2016) Religiosity and digital piracy: an empirical examination. Services Marketing Quarterly 37 (1): 1-13 (B).
Casidy, R and Shin, H (2015) The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions. Journal of Retailing and Consumer Services 27: 103-112 (A; Impact Factor: 7.135).
Casidy, R and Wymer, W (2015) The impact of brand strength on satisfaction, loyalty, and WOM: an empirical examination in the higher education sector. Journal of Brand Management 22 (2): 117-135 (A).
Casidy, R, Nuryana, A.N, and Hati, S.R.H (2015) Linking fashion consciousness with Gen Y attitude towards prestige brands. Asia Pacific Journal of Marketing and Logistics 27 (3): 406-420 (A; Impact Factor: 3.979).
Nayeem, T and Casidy, R (2015) Australian consumers decision-making styles for everyday products. Australasian Marketing Journal 23 (1): 67-74 (A).
Casidy, R and Tsarenko, Y (2014) Perceived benefits and church participation: a comparative study among regular and irregular church goers. Asia Pacific Journal of Marketing and Logistics 26 (5): 761-776 (A Impact Factor: 3.979).
Casidy, R. (2014) The role of perceived market orientation in the higher education sector. Australasian Marketing Journal 22 (2): 155-163 (A).
Casidy, R. (2014) Linking brand orientation with service quality, satisfaction, and positive word-of-mouth: evidence from the higher education sector. Journal of Non-profit & Public Sector Marketing 26 (2): 142-161.
Casidy, R. (2014) Brand orientation and service quality in online and offline environment: empirical examination in higher education. Services Marketing Quarterly 35 (3): 236-254 (B).
Casidy, R. (2013) The role of brand orientation in the higher education sector: a student –perceived perspective. Asia Pacific Journal of Marketing and Logistics 25 (5): 803 - 820 (A Impact Factor: 3.979).
Nayeem, T and Casidy, R (2013) The role of external influences in high involvement purchase behaviour. Marketing Intelligence and Planning 31 (7): 732 – 745 (A).
Casidy, R. (2013) How great thy brand: the impact of church branding on perceived benefits. International Journal of Non-profit and Voluntary Sector Marketing 18 (3): 231-239 (B).
Casidy, R. (2012) An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia. Australasian Marketing Journal 20 (4): 242-249 (A).
Casidy, R. (2011) The role of brand orientation in church participation: an empirical examination. Journal of Non-profit & Public Sector Marketing 23 (3): 226-247 (B).
Casidy, R. (2011) The relationship between market orientation, brand orientation, and perceived benefits in the non-profit sector: a customer-perceived paradigm. Journal of Strategic Marketing 19 (5): 429-441 (A).
Casidy, R, Tsarenko, Y, and Mavondo, F (2010) Church marketing: the effect of market orientation on perceived benefits and church participation. Services Marketing Quarterly 32 (1): 60-82 (B).
Casidy, R, Tsarenko, Y, and Mavondo, F (2010) An empirical investigation on the role of market orientation in church participation. International Journal of Non-profit and Voluntary Sector Marketing 15 (4): 339-351 (B).
Casidy, R and Tsarenko, Y. (2009) Predicting brand preferences: an examination of the predictive power of consumer personality and values in Australian fashion market, Journal of Fashion Marketing and Management 13 (3): 1-14 (B).
Casidy, R, Tsarenko, Y, and Anderson, A. (2009) The Big Five and brand personality: investigating the impact of consumer personality on preferences towards particular brand personality, Journal of Brand Management 16 (4): 234-247 (A)