Monash University Alumni Insight Series Marketing in Motion: Adapting to Today’s Digital Shifts
Alumni Insight Series (AIS) #3 discussing about AI in digital marketing field
Jakarta – On Thursday, 7 November, 2024, the recent "Marketing in Motion: Adapting to Today's Digital Shifts" event, part of the Alumni Insight Series (AIS), brought together Indonesian alumni of Monash University for a thought-provoking discussion on the intersection of commercial success and ethical impact in modern marketing. Held at the prestigious Jakarta International Tower, this session served as a vibrant platform for alumni to reconnect and engage in a forward-thinking conversation about the transformative role of technology, particularly artificial intelligence (AI), in shaping responsible marketing practices.
Moderated by alumni Sheldon Chuan, Chief Digital and Marketing Executive in fintech and e-commerce, the event showcased insights from fellow alumni Andreas Christiadi, Head of Marketing - Indonesia at Oatside, and Nadia Zain, Agency Partner at Meta. Together, the panellists explored the challenges and opportunities facing today’s marketing professionals, with a focus on leveraging technology to achieve both personalised and ethical marketing outcomes.
The attendee asking question to the speakers
The Alumni Insight Series event attended by over 40 alumni, reflecting AIS’s strong commitment to empowering alumni with valuable knowledge and growth opportunities. The event not only provided attendees with valuable insights into the current state of digital marketing but also sparked meaningful discussions on how to navigate the ethical challenges posed by new technologies. Participants left the event equipped with:
- A deeper understanding of AI's role in modern marketing strategies
- Practical tips for implementing ethical marketing practices in their organizations
- Insights into balancing commercial objectives with societal impact
- A renewed sense of the importance of continuous learning in the fast-paced digital marketing world
The success of this Alumni Insight Series event highlights Monash University's commitment to fostering a community of lifelong learners and industry leaders. By bringing together alumni from various sectors of the marketing and technology industries, the university continues to facilitate knowledge sharing and professional growth long after graduation.
Dhian Damayantie (right), International Alumni Manager - Indonesia with the speakers
As the marketing landscape continues to evolve at a rapid pace, events like "Marketing in Motion" play a crucial role in keeping professionals informed and prepared for future challenges. The insights shared during this session set the stage for a future where ethical marketing not only fuels business success but also builds trust and makes a lasting societal impact.
Monash University's Alumni Insight Series plans to continue organizing such events, providing a platform for alumni to stay at the forefront of industry trends and contribute to shaping the future of marketing in Indonesia and beyond.