Master of Marketing and Digital Communications and Master of Cultural and Creative Industries
Program Overview
This course is ideal if you want to expand your knowledge of both marketing and digital communications and global cultural and creative industries while undertaking an international study opportunity.
The Master of Marketing and Digital Communications provides you with professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge knowledge and problem-solving skills in marketing and communications. It develops core competencies in critical areas of digital marketing, strategic and crisis communications, audience research and data analytics which can be applied to the government, corporate, not-for-profit and community sectors. By drawing on best practices locally and globally, you will be equipped to build effective and ethical communication and marketing strategies across local and international cultures and be responsive to a digitally integrated world.
Complimenting your marketing and digital communications studies, the Masters of Cultural and Creative Industries will prepare you for diverse career pathways in the cultural sector. The course examines the trends and transformation of the global cultural and creative industries and multi-faceted challenges facing creative practitioners, cultural managers, creative entrepreneurs and producers, and policymakers. The course draws on research and teaching expertise from Monash academics in cross-disciplinary areas of cultural management, cultural policy, film and media studies, cultural economics and strategic communication.
Shape the Future of Marketing and Global Culture
Gain dual expertise in Marketing and Digital Communications and Cultural and Creative Industries. Stand out in an interconnected, and creative economy. Apply now to start your Double Master’s journey with Monash University, Indonesia and Australia!
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