Communications

Content, audience, channel and intent all need to be considered when creating communications on behalf of the university. The playground elements within our Brand toolkit can be used in different combinations to sit along a subtle/sophisticated versus vibrant/energetic spectrum. Our core elements anchor back to Monash and they provide the consistency across everything we say and do. Remember brand is not just about what we look like, it's also about what we say and how we say it.

One Monash

Monash University may be made up of numerous entities within our ecosystem, but our audiences need to clearly see, hear and experience a consistent and cohesive Monash University. This is the cornerstone of the brand – and the strength and return on this position is evident. One Monash applies to all areas of the University and there are very few exemptions.

Our audiences

Monash University has a wide and varied audience, each with specific needs and considerations. Our audiences reflect our global footprint and consist of Australian and international markets. By developing consistent marketing and communications we provide our audiences with a sense of who we are through what we say (our narrative) and how we show it (our visual identity). The aim is to grow awareness and build preference for our brand.