Overview

On this page:

• What we do
• Back to Blue and Fast Facts
• Brand toolkit summary
• When to use the Monash logo, 'M' device and multi-audience lockup device

What we do

• We have a digital-first mindset.
• We develop designs that are contemporary and modern.
• We reflect our brand positioning – authentic, ambitious and fiercely purposeful.
• We celebrate our diversity and are always inclusive.
• We highlight our actions to achieve sustainability goals and achievements.
• We flex our identity based on content, channel and audience
• We apply our core and flex elements in various combinations, to create communications that sit along a spectrum – at one end we have communications that feel more ‘Subtle and Sophisticated’ and at the other end we have communications that feel more ‘Vibrant and Energetic’.
• We use our voice to communicate our confidence.
• We use Monash blue to differentiate, emphasise and reinforce our identity. Our secondary and tertiary colours are used sparingly (always with purpose) to allow Monash blue to dominate.
• We use photos and imagery that are unique to Monash.
• We apply the brand consistently, at times using templates.
• We’re focused on all of our audiences, and are heading towards an automated and personalised future where we can speak to everyone through our marketing as we would face to face, with the message our audience wants, at the time that they want it, in the channel they choose.

Back to blue

For a complete overview and summary of recent updates to the brand, please review the Back to Blue pdf or watch the hype reel below.

Download the Fast Facts pdf

Brand toolkit

Our toolkit is made up of Core and Flex elements.

The brand toolkit can be used in different combinations to create communications that sit along a spectrum. One end is subtle and sophisticated, the other vibrant and energetic. We always have our audience in mind.