Campaigns

Monash delivers major University-wide campaigns and events throughout the year. These campaigns are designed to build reputation, create conversions and inspire the communities we serve.

Our current brand campaign, Momentum Now, is our story – and one we are proud to tell. It is a story that unites us all at Monash and one we invite others to be part of.

At the core of Momentum Now is an urgent reminder that we can make change. The work we do now and into the future can prevent, repair and reform. This is why people study, work and collaborate with Monash. We are bold and committed to getting things done at pace and scale. Together, we can lead the way forward to a future we can all be proud of.

Background

Momentum Now falls under the University’s brand value proposition to 'redefine what it means to be a university' and the brand idea that ‘change what comes next’. The campaign has been developed specifically to work across all of our key audience groups.

As it brings to life our founding purpose, claims our impact, and articulates our international network of campuses, the capability, capacity across research and education and why industry should want to partner with us, Momentum Now tells a story of hope – a demonstration of the generational impact of Monash through history and signals our focused intention and pace moving forward.

Some of these stories show how we’ve created and catalysed change in the past, while others show how we’re doing it in the present and into the future. Momentum Now seeks to extend this message to the future members of the Monash community as a call to action to study, work or partner with us.

Faculties are welcome to leverage the tone and messaging of Momentum Now across marketing and communications activities including key student recruitment campaigns held throughout the year, which include Change of Preference, Graduate Expo and Open Day.

Campaign assets and resources can be found on Bynder.