About
About the brand
Our brand is our reputation. It differentiates us and cuts through the noise. Extending far beyond the visual, it tells people who we are, what we stand for and guides our behaviour in everything we do.
Brand value proposition
We're not like our competitors – and we're proud of it. Not content to sit still, we're driven by our beliefs and values. Making a positive impact is our calling.
What's in a brand?
The brand sums up who we are, so it's important we have clear guidelines for how we can express it across different channels.
Applying the brand correctly – every time
Our brand supports all areas of the University and its strength, consistency and visibility influences decisions to engage with Monash.
Brand requests and approvals
Unsure whether your marketing collateral is on-brand? We have processes to make sure we're all on the same page.
Communications
Each of our channels and audiences require a tailored yet consistent approach that remains true to our brand.
Welcome to Country or Acknowledgement of Traditional Owners
Find out if, how and when to conduct a Welcome to Country or Acknowledgement of Traditional Owners.
Campaigns
Our brand campaign, 'Change It', is designed to work across each of our audience groups, while 'Change It. For Future Generations' is the University's largest public fundraising initiative.
Legal requirements
When representing the Monash brand, there are important legal requirements we must comply with including privacy, consent and copyright.
Frequently asked questions
You can find answers to some of our most commonly asked questions here. However, always refer to the Brand book if your query is not listed here.