Our logo

The Monash University logo is our primary visual anchor, representing our global impact and our academic and research excellence.

There are three approved logo formats – stacked, one-line, and vertical – providing flexibility across all formats and applications..

The stacked logo is the preferred format delivering the greatest impact in most cases. The stacked logo is to be used when adding either a typographic treatment, the International Campus Network device or the Monash Online stamp.

Blue crest logo

Used for all Monash University communications.
Shield: Monash blue
Wordmark: 100% black

Reverse keyline

For use on dark or coloured backgrounds.
Shield (keyline): white
Wordmark: white

Black crest / Mono

Only applied when single colour is required or when external partners or suppliers require a mono logo.
Shield: 100% black
Wordmark: 100% black

Alternative logo formats

The stacked logo is the preferred version for all standard communications to ensure consistent brand recognition.

In instances where space is limited, use the one-line or vertical formats; these adaptations are designed to maintain high visual impact and legibility within constrained layouts.

Note: Both the one-line and vertical logo are NOT to be used when adding a typographic treatment, the International Campus Network device or the Monash Online stamp. The stacked logo must be used in these cases.

The one-line logo can be used if there is not sufficient vertical space.	The vertical logo can be used if there is not sufficient horizontal space. It is also suitable for use on merchandise and apparel.

Logo application and usage

There are set ways in which the logo must be applied in all creative applications.

This logo version is always embedded within the outro animation and never distributed as a single independent file. It's not to be used for any other purpose other than in the University outro.
Shield: Monash gradient
Wordmark: 100% black
When a logo is required on a light or dark-coloured background, a solid or reverse keyline shield logo is used.
The elements in the shield must be clear and the details preserved. This is important for all applications including print, online and signage.
Solid logo
The solid logo is used whenever the logo is placed on a light background.
Reverse keyline shield logo
The reverse keyline shield logo is used whenever the logo is on a dark-coloured background or shown at smaller sizes, to better preserve the details within the crest. The keyline logo is reversed out in white.
The logo shouldn't be reproduced in any size smaller than indicated.
Minimum size requirements ensure the logo remains legible across all applications.
- Avoid reproducing the logo smaller than the approved minimum size.
- Minimum size is based on the width of the logo format
Minimum size for stacked logo: 22mm / 100px
Minimum size for one-line logo: 40mm / 150px
Minimum size for vertical logo: 15mm / 50px
Ideally, the Monash University logo should be placed top-left. However, there’s the flexibility for it to sit in any corner depending on content and imagery.
To maintain clarity, legibility and brand integrity, the logo must always be surrounded by adequate clear space.
- The minimum clear space is defined by the height of the letter "M" in Monash.
- This measurement applies to all logo formats.
- No text, imagery, graphic elements or page edges may encroach within this exclusion zone.
Padding for stacked logo
Padding for one-line logo
Padding for vertical logo
Monash University was founded in 1958. The original logo, a formal serif logotype and shield, was typical of the brand.
In the early 1990s, the University developed a new logo, deriving meaning from the chevron found within the Monash shield and the Southern Cross. In addition, a new brand vision, ‘Australia’s International University’, was adopted.
Changes to the structure and vision of the University saw a new logo in August 2000. This identity featured a simple logotype, giving prominence to the Monash name.
Our current logo has been representing Monash University since 2002.
To preserve the integrity of our logo, below are some common mistakes to avoid.
Don't alter the colour of the crest.
Don't alter the relationship of the elements.
Don't rotate the logo.
Don't create sub-brands.
Don't use the logo type on its own.
Don't compress, extend or distort the logo.
Don't alter the size of the elements.
Don't reproduce the logo in another typeface.
Don't create a stacked logo by centring the elements.
Don't use the shield on its own (the only exception to this rule is for profile pictures of official social media accounts due to space restraints).
Monash University does not endorse products and/or services that have been paid for. Please submit a request via the Brand requests form if you wish to apply for an exemption. A business case must be provided that includes:
- the background
- why Monash should endorse the product or service
- the benefits to Monash of endorsing the product or service
- how long Monash has been using the product or service
- what is known about the supply chain and if it's ethical
- the financial stability of the product or service
The Monash University logo consists of a number of elements.
1. Shield: The shield represents our prestige.
2. Wordmark: The wordmark uses a combination of two distinctive, clean and stylish fonts to define us as contemporary and modern.
3. Book: The open book is commonly found in university shields and symbolises the pursuit of knowledge.
4. Sword: The sword and wreath are references to the shield granted to the University’s namesake, Sir John Monash.
5. Southern Cross: The stars of the Southern Cross relate to the University’s geographical base.
6. Ancora Imparo: The University’s motto, ‘Ancora Imparo’, means ‘I am still learning’.