Brand elements
Brand elements
When it comes to using core features of the brand such as the logo, tone of voice and colour palette, we have a set of guides to help maintain a consistent brand identity.
When it comes to using core features of the brand such as the logo, tone of voice and colour palette, we have a set of guides to help maintain a consistent brand identity.
The ‘M’ is a flexible device that provides a window into Monash and a connection to Melbourne. Imagery can be used inside the 'M' or beneath it.
The multi-audience serves as a call to action – to work with us, study with us, support us or research with us. It can be applied when the 'M' device isn't suitable.
The International Campus Network device is a typographical treatment that can be used appropriately to reinforce our brand and highlight our global reach and interconnected campuses. There are also location-specific versions that can be applied to highlight a single campus.
Our suite of fonts are clean and legible. The primary font, Helvetica Neue, reflects Monash’s modern and progressive outlook.
Monash blue sits at the heart of our primary colour palette and should always be considered first. We also have a range of secondary colours that we use as accents.
It's important that we all speak, write and communicate on behalf of the brand using the same voice. We use language that’s clear, warm and accessible.
Photography is our preference for imagery. Our photojournalistic style visualises our brand personality. We find ways to insert action into otherwise static shots.
Illustration is a great way to demonstrate, communicate, support and/or highlight content to your audience.
Our set of icons are designed in the Monash primary colours using a simple and clean style. They provide an effective way to communicate your message quickly.
