Advertising

All advertising must be developed in partnership with University Marketing, Admissions and Communications, with the exception of events and announcements.

Advertising can be divided into three categories:

1. Brand campaign advertising

This level of messaging is managed solely by University Marketing, Admissions and Communications and is the execution of the Change It campaign.

Change It

2. Tactical advertising

Discover Monash

In 2022, all campaigns targeting the Undergraduate audience have been compiled under Discover Monash. This helps us represent ourselves as one Monash to our Undergraduate audience.

Graduate Expos

Graduate advertising promotes three major graduate study events throughout the year - Jan Graduate Expo, May Graduate Expo and October Graduate Expo.

Some tips

• Develop tight headlines (aim for four to five words).
• Focus on a single message.
• Include a strong call to action.
• Keep all copy in the Monash Tone of Voice.
• Include the web address only if it's relevant to the advertising message.
• Less is more in terms of visual and copy.

3. Course advertising

This level of messaging is to promote our course offering to our audiences.

Examples

ATAR Notes advertorial

To brief a campaign into the Demand Generation team, please log a job in Asana.