International Campus Network device

Monash University is made up of a campus network, anchored in the communities we serve and interconnected across the Indo-Pacific and beyond – including Malaysia, Indonesia, India, China and Italy. These sites form the Monash International Campus Network.

We’ve now introduced the International Campus Network device to highlight our global reach and connected campuses. The primary device is supported by location-specific versions that can be utilised when focusing on a particular campus.

You’ll find guidance on using the International Campus Network device across assets and channels below.

Quick reference for element use

The International Campus Network device (and the location-specific versions) are not mandatory.

They are to be applied when highlighting our position as a globally connected organisation. It is an endorsed extension of our logo, to be used when the message or context directly relates to our international presence or when it is important to connect a single campus location to the broader Monash campus network.

International Campus Network – primary device

• The International Campus Network primary device can be applied to ALL communication assets except social media, social media advertising, testamurs, University stationery, Monash Online or where clear space on assets is not available.
• The words ‘International Campus Network’ are always displayed vertically as shown – similar to a typographic treatment. The word ‘International’ should be bold for emphasis, and the three words align to the height of the Monash University logo (see size guidelines below).
• The Monash logo must appear wherever ‘International Campus Network’ appears. Always apply Monash University logo guidelines to the Monash logo.
• The primary International Campus Network device cannot appear on an asset without the Monash University logo present.
• The primary International Campus Network device cannot replace the Monash University logo or the M-device.
• The primary International Campus Network device cannot appear on co-branded collateral.
• The vertical logo is not to be used with the International Campus Network device.

Size and clear space

• The Monash logo and the International Campus Network device require the minimum clear space between both elements as shown below.
• No vertical line should appear between the two elements.
• The size of the International Campus Network device depends on the size of the Monash logo. The device should always be the same depth as the logo as shown below.

Minimum clear space and scaling with the Monash logo.

Application

• The Monash logo and the International Campus Network device can be placed close together with the required minimum space between both elements as shown above.
• The Monash logo and the International Campus Network device can also be placed in opposing corners, or with larger amounts of space between the two as shown below. However, it is preferred that the International Campus Network device remains beside the Monash logo or in the top right-hand corner, with the logo placed in the top left.
• When a University entity (such as a faculty or centre) requires their own typographic treatment to be present, the International Campus Network device should move into a ‘supporting role’ to allow the Monash logo and the entity name to take visual priority. Place the International Campus Network device lower on the asset, away from the Monash logo and the entity’s typographic treatment.
• No vertical line should appear between the two elements.
• When reducing the size of the International Campus Network device and/or the Monash logo, ensure all elements are kept intact and legible.

Colour

• The International Campus Network device utilises our primary colour palette only.
• Monash blue is applied to the word 'International’ when the device appears on a white/light background. The reversed version (white only, no Monash blue) is applied on dark backgrounds and when more contrast with the background is required.
• Refer to Monash logo guidelines for the correct choice of Monash University logo.

Blue crest version – for use on all Monash communications with a light  or white background


Reverse keyline – for use on dark or coloured backgrounds.

Examples

Publication cover

Postcard

Pull up banners

Email

NOTE: With the introduction of the International Campus Network, entity typographic treatments in the header for emails have been removed.

This allows for more:

• Consistent branding across all Monash emails
• Clearer focus on the email's primary objective.
  The entity name will still be visible through the sender profile and within the body copy.
•  

Website

Location-specific versions of the International Campus Network device

To complement the primary International Campus Network device, there are location-specific options for use in content which focuses on a particular campus or geographical location.

For example a communication with the local community that specifically relates to one campus – ie Peninsula – using the Peninsula campus device can highlight the importance of the location.

The location-specific versions can be applied to ALL communication assets except social media, social media advertising, testamurs, University stationery, Monash Online or where clear space on assets is not available.

While the same International Campus Network device guidelines apply to the location-specific versions, there are some additions:

• A location-specific version and the primary International Campus Network version should never appear together on a single asset.
• As stated in the regular entity typographic treatment guidelines, only one location should be highlighted using this device at any one time. Monash is a two-tier brand meaning the Monash logo must always appear and serve as one tier, and the remaining tier is to be one other entity or location.
• When highlighting more than one location in content, utilise the body copy to highlight the specific location and apply the primary International Campus Network device only.

All wording is final and no iterations may be developed without the approval of the Chief Marketing, Admissions and Communications Officer and Vice-President and the Monash University brand team.

Location specific versions

Blue crest version – for use on all Monash communications with a light or white background

Reverse keyline – for use on dark or coloured backgrounds.

Size and clear space

Minimum clear space and scaling with the Monash logo.

Examples

Publication covers

Postcards

Pull up banners

A four-line version that includes campus name and the wording International Campus Network is also available for high-level corporate communications specific to one location only. This is available on request. Please submit a request via the Brand request form.

Access the International Campus Network device and its locations

The Monash logo must appear whenever the International Campus Network device is applied. Monash University logo guidelines are applied to the Monash logo. Don’t apply the International Campus Network (including the location-specific versions) without the Monash University logo.

Locations

One Monash

Our ‘One Monash’ approach unites our entire international network to show that together, we are stronger and create greater global impact.