Brand architecture
Monash University logo
- This is the only logo of the University.
- The stacked version is preferred.
Typographic treatment
- Faculties, schools, departments, centres, institutes and locations are represented as type.
- This is not a logo.
- Words such as 'faculty of' are removed from the typographic treatment, but can appear within content.
- We're a two tier brand – one tier is always Monash University (represented by the Monash University logo), the other tier is a Monash entity represented as a typographic treatment.
Multiple business partners
- Monash University always appears first.
- A simple text description defines the relationship between Monash and the other entity ie. 'A partnership between', 'A collaboration between'.
- A thin vertical line appears between logos.
Sponsorship
- The same rules apply as multiple business partners, but we use the wording 'Sponsored by'.
Commercial entities
- Commercial entities are businesses wholly owned by the University.
- They use a brand mark separate to the Monash University logo as their audience relationship is beyond education and research.
- All requests need to come to University Marketing, Admissions and Communications.
Monash University Malaysia
- This logo is used only on Malaysia campus course-related materials and where we need to be government compliant.
- The same rules apply as per the Monash University logo regarding clear space and stacked vs one-line .
Monash College
- Monash College is wholly owned by Monash University.
- It has its own logo, but adheres to Monash University brand standards.
Group of Eight
- It should appear smaller than the Monash University logo.
- We always use the mono version.
- It's placed in an opposite corner to the Monash University logo.
- It's not used on co-branded material.
- The Group of Eight is highly regarded by our international market.