Multi-audience lockup device

The multi-audience lockup device serves as a call to action and works best when content is king. It incorporates a version of the ‘M’ device at a reduced size. It acts as a sign-off, sitting at the bottom of the asset.

The multi-audience lockup doesn't replace the Monash University logo. It also shouldn't be applied when the 'M' device is used.

Find out more on when to apply the multi audience device.

4-stack vs 5-stack

There are two versions of the multi-audience lockup device. The 5-stack version includes a reference to 'change it'. There's also a minor difference in font weight between them.

The 5-stack version should be used when the work clearly connects with the brand campaign, If you don't like it, change it.

Consider using the multi-audience lockup for:

• email campaigns – keep the Monash University logo in the header and add the multi-audience lockup to the left side of the footer as a sign-off
• videos – the multi-audience lockup is incorporated into the closing graphic/outro.
• large format outdoor signage – keep the Monash University logo on one side and the multi-audience lockup on the opposite corner.

Placement