New Report: Guidance for AMR Prevention Education with General Publics

This research project led by A/Prof Mark Davis and funded by the Centre to Impact AMR, provides practical guidance to strengthen general public educational approaches to help prevent antimicrobial resistance.

It is guided by these questions:

1. Which educational approaches are linked with effective outcomes said to contribute to the prevention of AMR?
2. What evidence, theories and assumptions support effective AMR prevention education outcomes?
3. What insights do the scientific, evaluation and grey literatures offer for the development of AMR prevention educational practices?

Research, evaluation and practice guidance indicates that there is no ‘silver bullet’ for the prevention of AMR with general publics. The literature favours the integration of educational approaches into an overall prevention framework that can be sustained over time. Methods of prevention education are hybrids of prevention aims, media technologies, social contexts, practical constraints and resource limitations, often retrospectively justified in terms of their value for the production of outcomes regarding knowledge of AMR and reduced use of antimicrobials. Attributing outcomes to them is therefore difficult. Moreover, singly and in isolation, educational methods are unlikely to lead to substantial and sustained outcomes. Without an integrated approach, education may waste resources, lead to counterproductive fragmentation of messages and weakened trust in expert advice.

Educational approaches are more likely to gain value through synergies with each other, repetition over time, coordination with the governance of antimicrobial use, address to health systems drivers of antimicrobial use, and linking education for antimicrobial consumers, prescribers and dispensers (see Figure 1). A comprehensive and multidimensional evidence base featuring co-design and participatory methods is also needed to set goals and  targets and drive the development of educational approaches. Cultural practices (narrative, popular culture, media) and educational institutions also need to be integrated into AMR prevention frameworks for members of general publics. Individuals can be assisted to participate in AMR prevention through advice and guidance specific to their medical, cultural and social circumstances and that features tools and approaches that expand their capabilities to reduce the impact of infectious diseases in their lives.

Download the full report here

Contact: Mark DAvis