Harriman Samuel Saragih

Assistant Professor, Business Innovation


E: harriman.saragih@monash.edu

Harriman is an Assistant Professor in Masters of Business Innovation, Monash University Indonesia - the first wholly owned Australian campus operating in Indonesia. Harriman facilitates the units of Theory and Practice of Innovative Marketing (MKI5955), Design Thinking for Business (ADI5111), and Entrepreneurial Innovation (MKI5123) for Postgraduate executive students. He is a Fulbright Visiting Scholar in the Mario Einaudi Center for International Studies, Cornell University and holds Applied Data Science certification from Columbia Engineering. He has provided various executive education, business, marketing consultancies, professional and academic workshops for Indonesian Governmental Bodies and Institutions. His research interests are in the areas of consumer marketing, business innovation, and music business.

More information

Check Dr. Harriman’s publication and research output in ResearchGate or Google Scholar

  • Saragih, H. S., (2021). Mining and Exploring eWOM from Twitter: Case of the Java Jazz Festival. Journal of Hospitality and Tourism Technology. Emerald Publishing. https://doi.org/10.1108/JHTT-03-2020-0067
  • Saragih, H.S., Amelia, N. (2020). Segmentation of Music Festival Visitors by Values of Hedonia, Life satisfaction and Eudaimonia. International Journal of Event and Festival Management. Emerald Publishing. https://doi.org/10.1108/IJEFM-03-2020-0016
  • Saragih, H. S. & Sinaga, F. (2019) GMF Aero Asia: Aiming for the Middle East Base. Emerald Emerging Markets Case Studies. Emerald Publishing. https://doi.org/10.1108/eemcs-12-2018-0257
  • Saragih, H.S. (2019). Views of Indonesian Consumer towards Medical Tourism Experience in Malaysia. Journal of Asia Business Studies. Emerald Publishing. https://doi.org/10.1108/JABS-04-2018-0135
  • Saragih, H. S., (2017). Critical success factors of recording studio in Indonesia. Asia Pacific Journal of Marketing and Logistics, 29(3), 686-699. Emerald Publishing. https://doi.org/10.1108/apjml-07-2016-0123

Teaching

  1. Theory and Practice of Innovative Marketing
  2. Entrepreneurial Innovation
  3. Design Thinking

Research Interests

  1. Consumer Marketing
  2. Business Innovation and
  3. Music Business
  • Festival & konser musik 2023 di Indonesia semakin banyak, seperti apa karakter penontonnya?
  • Mixue vs Karen’s Diner: mengapa ‘franchise’ asing perlu memahami perilaku konsumen lokal sebelum memulai bisnisnya
  • Mempraktikkan mindful consumption: demi kebaikan sendiri, konsumen perlu mawas diri terhadap belanjaannya
  • Dihantam pemasaran susu formula, konsumen butuh edukasi dan support system yang kuat
  • Rich Brian, NIKI, dan 88Rising di panggung Coachella: pelajaran bagi musisi dalam membangun audiens di kancah global
  • Pakar Menjawab: Harbolnas, hal-hal yang perlu kita perhatikan sebelum memborong barang diskon
  • Leveraging “Fear of Missing Out” as a Marketing tool by SEA Today News
  • Flexing as a Marketing Strategy by SEA Today News
  • Pro Environmental Behavior of Indonesian Consumers at Cornell Gatty Lecture Series
  • Innovation and Entrepreneurship: A Data-Driven Approach at Binus International Lecture Series
  • Value Chain and Ecosystem in the Creative Industries hosted by Department of Trade and Small Business, South Jakarta
  • “Predicting which song will be popular, can we do that?” at the The Finery Report
  • “Tiga jenis pengunjung festival musik di Indonesia menurut riset” at The Conversation
  • “Dari webinar, TikTok, hingga crowdfunding: bagaimana seniman muda bertahan selama pandemi” at The Conversation
  • “Disruption in the Music Industry” at Prasetiya Mulya Management Forum
  • “Push for music law reflects rise of music activists” at The Jakarta Post
  • “Commentary: Preserving Indonesian Music Through Co-Creative Platforms” at The Jakarta Globe
  • Fulbright Visiting Scholar, Cornell University, United States
  • Emerald Literati Award, Top Reviewer for the journal Arts and the Market (2020)
  • Coach for the Indonesian National Team for HSBC/HKU Business Case Competition, University of Hong Kong, Hong Kong (2019) – Top 6 in Global Round
  • Top Reviewer in International Journal of Innovation Science (2018)
  • Best Paper Presentation, Doctoral Colloquium of SBM ITB (2018)
  • Postgraduate Scholarship from the Indonesian Ministry of Research, Technology, and Higher Education (2017)
  • Finalist, Coach in Business Case Competition, Asian Council for Small Business (2016)