Monash University, Indonesia Delivers Research-Informed Design Thinking Training to Bluebird
Dr. Harriman Samuel Saragih delivering a lecture on design thinking
BSD City, Tangerang – In alignment with its mission to advance translational research and inclusive innovation, Monash University, Indonesia (MI) recently conducted a design thinking training session for Bluebird, a prominent national mobility services provider. The session, led by Dr. Harriman Samuel Saragih, Assistant Professor, Master of Business Innovation program, and fully supported by MI Learning & Teaching Operations team, was held at MI's Microstudio—a purpose-built venue for immersive learning and engagement.
The Microstudio, launched on 18 July 2025, reflects Monash University, Indonesia's commitment to creating innovative learning spaces where academics, students, and industry partners can co-create solutions to real-world challenges. It offers advanced digital production capabilities and an interactive environment that bridges traditional teaching with forward-looking educational technology.
The new facility provided a great environment for the training led by Dr. Harriman, which reframed design thinking not as a mechanism for rapid solution generation, but as a strategic modality for empathetic listening. Drawing from Dr. Saragih's research, the session emphasised the imperative to "hear first, talk more, and understand deeply" before initiating action. This approach foregrounds user context and experiential insight as foundational to service innovation.
Dr. Harriman Samual Saragih utilising the Microstudio to deliver the lecture
A notable feature of the Microstudio used during the session was the Interactive Flat Panel (IFP), which supported a more fluid and responsive teaching style. The IFP enabled a live whiteboard approach—allowing Dr. Saragih to sketch ideas, annotate participant input, and visually map concepts in real time. This created a more conversational rhythm to the session, where ideas could evolve organically and participants could see their contributions reflected immediately.
This approach resonated well with participants, many of whom noted the clarity and immediacy of the visual interactions. Participants examined the application of design thinking to operational and strategic challenges, prioritising user realities over abstract problem-solving. The session integrated two conceptual frameworks developed by Dr. Saragih's works on Phygital Service Inclusion and Service Presentness which advocate for sustained attentiveness and context-sensitive innovation in service delivery.
Attended by 100 employees across multiple divisions, the training incorporated structured assessments and reflective exercises. Participant feedback underscored the relevance of the content to their professional roles and strategic objectives. The client organisation acknowledged the session's contribution to enhancing organisational learning and innovation capacity.
This initiative exemplifies the practical impact of academic research, translating theoretical insight into actionable change. It reflects Monash University, Indonesia's commitment to fostering industry engagement and equipping professionals with frameworks that bridge theory and practice in inclusive business innovation.