Bernoulli Process

Marketing dictionary

Bernoulli Process

A probabilistic model in which the probability p that an event of interest occurs remains the same over repeated observations. That is, p stays the same over time, and does not depend on the outcome of past observations. This stationary, zero order model has been used to represent brand choice behavior or media viewing behavior by individuals (Greene 1982; Lilien and Kotler 1983). Source: AMA

See: Beta Binomial Model

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