G
Browse A-Z
Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Gg'
-
G.U.I.
Stands for âÂoeGraphical User Interface.â Means a visual representation of the functional code. more...
-
GA
abbrev. Google Analytics more...
-
GATT
see General Agreement on Tariffs and Trade more...
-
GDP
See Gross Domestic Product more...
-
GE Matrix
see General Electric Strategic Business Portfolio Planning Grid. more...
-
GIF (Graphic Interchange Format)
GIF (pronounced "gift") is a graphics format that can be displayed on almost more...
-
GNP
abbrev. Gross National Product more...
-
GRP
See Gross Rating Points. more...
-
Gain Sharing
A method of incentive compensation where supply chain partners share collectively in savings more...
-
Galley Proof
A copy of the individual pages of an ad, brochure, poster, or other more...
-
Galvanic Skin Response
a physiological testing technique in which the electrical conductivity of the skin is more...
-
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a more...
-
Gama Distribution
see Negative Binomial Distribution (NBD) model more...
-
Game
A consumer sales promotion technique that involves collection, matching, or use of skill more...
-
Game Theoretic Models
Models that use game theory to predict the actions of either cooperative or more...
-
Gap Analysis
the determination of the methods and techniques used to fill the 'gap' between more...
-
Garbology
The study of consumer behavior and preferences for foods and products by examining more...
-
Gated Content
Online content such as white papers; downloadable PDFs; eBooks; infographics etc that is more...
-
Gatekeepers
people within organisations who can control the flow of information to members of more...
-
Gender Stereotypes
A society's expectations about the characteristics of females as a group and males more...
-
General Agreement on Tariffs and Trade
An institutional framework that provides a set of rules and principles committed to more...
-
General Costs
See Common Costs more...
-
General Electric Strategic Business Portfolio Planning Grid
a portfolio analysis and planning grid developed by General Electric; it uses a more...
-
General Merchandise Wholesaler
A wholesaler that carries a variety of goods in several distinct and unrelated more...
-
General Public
all of the people in the society in which a firm operates; within more...
-
General Sales Manager
This manager has overall responsibility for corporate, group, or division sales. Sales management more...
-
General Store
An establishment primarily selling a general line of merchandise, the most important being more...
-
General-Line Wholesaler
A wholesaler who carries a complete stock of one type of merchandise, corresponding more...
-
Generalized Elimination Model
See Elimination-By-Aspects Model more...
-
Generalized Extreme Value Distribution
See Nested Logit Model more...
-
Generally Accepted Accounting Principles (GAAP)
Authoritative rules, practices, and conventions meant to provide both broad guidelines and detailed procedures for preparing financial statements and handling specific accounting situations. Generally accepted accounting principles (GAAP) provide objective standards for more...
-
Generic Advertising
advertising a category or class of product rather than a particular brand, as more...
-
Generic Brand
a 'no-name' brand; a product that does not carry a brand name. more...
-
Generic Competitors
products which are all different in type but are capable of satisfying the more...
-
Generic Products
unbranded products identified only by product category. more...
-
Generic Strategies
Generalized plans that work across a range of industries and markets. They provide more...
-
Genericize
Colloquial term used to describe what happens to a brand name when it more...
-
Generics
see Generic Brand. more...
-
Geo Targeting
Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows more...
-
Geocentric Approach to Pricing
an approach to global pricing in which affiliate or subsidiary companies supply information more...
-
Geocentric Orientation
A management orientation based upon the assumption that there are similarities and differences more...
-
Geocentrism
the view that the whole world is one single market. more...
- Geodemographics
-
Geographic Deployment
the deployment of a sales team on a regional or district basis as more...
-
Geographic Edition
see Regional Edition more...
-
Geographic Market Concentration
a distinctive characteristic of the industrial market; the industrial market tends to be more...
-
Geographic Organisation
the organisation of firm's marketing activities so that a separate division is responsible more...
-
Geographic Price Adjustments
see Geographical Pricing. more...
-
Geographic Segmentation
the division of a total, heterogeneous market into relatively homogeneous groups on the more...
-
Geographic Variables
area or regional differences used to segment a market. more...
-
Geographical Concentration
Limiting of a sales or promotional campaign to a particular geographical region. more...
-
Geographical Pricing
a pricing method in which customers bear the freight costs from the producer's more...
- Gift
-
Global Advertising
The use of advertising appeals, messages, art, copy, photographs, stories, and video and more...
-
Global Brands
brands sold to world markets with essentially the same promotion. more...
-
Global Corporation
A stage of development of a company doing business outside the home country. more...
-
Global Direct Marketing
Direct marketing across national borders. more...
-
Global Industry
An industry in which the strategic positions of competitors in given geographic or more...
-
Global Integration
Recognise the similarities between international markets and integrate them into the overall global more...
-
Global Marketing
marketing the same or very similar products to world markets with essentially the more...
-
Global Pricing Contracts
A customer requiring one global price (per product) from the supplier for all more...
-
Global Retailing
Any retailing activity that spans national boundaries. more...
-
Global Strategic Partnerships
A linkage between two companies to jointly pursue a common goal on a more...
-
Global Strategy
A strategy that seeks competitive advantage with strategic moves that are highly interdependent more...
-
Global Warming
Steady increase in the Earth's average lower atmosphere (near surface) temperature due to emissions and build up of greenhouse gases (see greenhouse effect). While this temperature has more...
-
Globalisation
The worldwide movement toward economic, financial, trade, and communications integration. Globalization implies the more...
-
Glocalisation
Products or services designed to benefit a local market while at the same more...
-
Go Error
a failure at any stage (but especially at the screening stage) in the more...
-
Goals
aims of a broad, long-term nature as opposed to objectives which are more more...
-
Good Guy-Bad Guy Routine
A negotiation strategy in which one member of a sales team makes an more...
-
Goods-Services Continuum
the idea that products contain elements of both goods and services in varying more...
-
Goodwill
the difference between the value of a business as a going concern and more...
-
Government Markets
federal, state and local government departments and agencies which buy goods and services more...
-
Grade Label
a tag, sticker, label, letter, mark or symbol which identifies the quality or more...
-
Grading
The classifying of a product by examining its quality. It is often done more...
-
Gravity Model
A theory about the structure of market areas. The model states that the more...
-
Green Marketing
the marketing of 'environmentally friendly' products; marketing which takes into account environmental issues more...
-
Greeters
a mid-nineteenth century term for a salesperson; greeters, representing manufacturers and wholesalers, met more...
-
Grey Market
the importing of particular goods by firms which have not been appointed by more...
-
Greying of Australia
a term used to describe the ageing of the population; the median age more...
-
Gross Additional Markup
The original amount of additional markup taken before subtraction of any additional markup more...
-
Gross Cost of Merchandise Handled
The cost value of the opening inventory plus purchases and additions at billed more...
-
Gross Cost of Merchandise Sold
The gross cost of merchandise handled less the closing inventory at cost. The more...
-
Gross Domestic Product
1. An estimate of the total national output of goods and services produced more...
-
Gross Investment
The total market value of all capital goods included in the gross national more...
-
Gross Margin
see Gross Profit. more...
-
Gross Margin Quota
a common form of sales assignment, goal or target used to measure a more...
-
Gross Markdown
The original amount of markdown taken before subtraction of any markdown cancellations to more...
-
Gross National Product
the total market value of goods and services produced by a nation in more...
-
Gross Profit
the amount left when selling costs and operating expenses are deducted from total more...
-
Gross Rating Points
a ratio measuring the value of a media schedule in advertising, calculated by more...
-
Gross Sales
the total revenue from all sales to customers in a specified period. more...
-
Group Buying
The consolidating of buying requirements of several to many individual stores. more...
-
Group Influences
members of a family, peers, opinion leaders, etc. who have an effect on more...
-
Group Product Manager
This manager reports to the marketing manager and supervises several product managers and/or more...
-
Group Prospecting
finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, more...
-
Group Sales Training
the training of sales representatives, usually in formal sessions, as a group. more...
-
Group Selling
a selling situation in which a salesperson presents a product or product range more...
-
Growth Objectives
The needed and desired performance results to be reached by means outside the more...
-
Growth Rate
see Market Growth Rate. more...
-
Growth Stage of Product Life Cycle
the second stage (after the introductory stage) in the life cycle of a more...
-
Growth Strategies
the means by which an organisation plans to achieve its objective to grow more...
-
Guarantee
a written assurance by the manufacturer that a product will be replaced or more...
-
Guaranteed Price
an assurance given by a manufacturer to a marketing intermediary that if the more...
-
Guerilla Marketing
Unconventional marketing intended to get maximum results from minimal resources. more...
-
Guided Dreams
a method of collecting qualitative marketing research data in which respondents are asked more...