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Viewing terms beginning with 'Ee'

• E-Business

  A term referring to a wide variety of Internet-based business models. Typically, an more...

• E-Commerce

  A term referring to a wide variety of Internet-based business models. Typically, an more...

• E-mail Marketing

  Marketing via email. more...

• EEC

  abbrev. European Economic Community. more...

• EFTPOS

  abbrev. Electronic Funds Transfer at Point of Sale. more...

• ENP

  abbrev. Expected Net Profit. more...

• EOQ

  abbrev. Economic Order Quantity. more...

• EOY

  abbrev. End of Year. A company must its records in order by the more...

• ESP

  Email service provider more...

• Early Adopters

  the group in a market second only to innovators in the speed with more...

• Early Majority

  the group in a market who are more deliberate than the innovators and more...

• Early Markdown

  A markdown taken early in the season or while the demand for the more...

• Earned Income

  The income resulting from work or services performed as contrasted with income from more...

• Earned Media

  Earning recognition, kudos or exposure from any media that gains recognition or exposure more...

• Economic Concept of Rent

  A term reflecting the maximum amount that can be spent by a retail more...

• Economic Determinism

  A philosophy, perspective, or belief that economic forces ultimately are determinants of social more...

• Economic Environment

  factors in the economy, such as inflation, unemployment, interest rates, etc., that influence more...

• Economic Forecast

  a prediction of the likely impact on the business environment of factors such more...

• Economic Goods

  The goods that are so scarce relative to human wants that human effort more...

• Economic Indicator

  The data collected over time that reflect economic activity and general business conditions. more...

• Economic Infrastructure

  The internal facilities of a country available for con-ducting business activities, especially the more...

• Economic Man

  A model of human behavior assumed by economists in analyzing market behavior. The more...

• Economic Order Quantity

  the optimum quantity of each product that must be ordered to balance the more...

• Economic Organization

  The way in which the means of production and distribution of goods are more...

• Economic Shoppers

  The shoppers who try to maximize the ratio of total utility and dollars more...

• Economic Utility

  the ability of a good or service to satisfy a customer's needs or more...

• Economics

  1. The science that deals with human wants and satisfaction. 2. The science more...

• Economies of Scale

  reductions in the price per unit of marketing or manufacturing a product as more...

• Economy Pack

  A merchandising phrase pointing out savings by including several products as one item more...

• Ecosystem

  The complex of interactions of all the organisms with their environments and with more...

• Editing

  The inspection and correction, if necessary, of each questionnaire or observation form. more...

• Editorial Coverage

  Exposure that is generated by media coverage of the sponsored property that includes more...

• Editorial Review Process

  A review process for potential advertiser listings conducted by search engines, which check more...

• Effective Buying Income

  an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., more...

• Effective Frequency

  An advertiser's de-termination of the optimum number of exposure opportunities required to effectively more...

• Efficient Market Hypothesis

  In its so--called "semi-strong" form, this hypothesis states that in setting security prices more...

• Ego

  According to Freudian Theory, the ego is one prong of the three parts more...

• Ego States

  a proposition in transactional analysis that every person has three mental conditions - more...

• Ego-Defenses

  The tools the ego has avail-able to defend the individual from psychological stresses more...

• Ego-Defensive Function of Attitudes

  The protection of the individual self pro-vided by attitudes. The ego-defensive function protects more...

• Ego-Drive

  the need of one individual to persuade another to a particular point of more...

• Eighty-Twenty Principle

  see Pareto's Principle. more...

• Elaboration Probes

  questions posed by salespeople when positively encouraging prospects to provide additional information about more...

• Elastic Demand

  Demand that increases or decreases as the price of an item goes down or up.  more...

• Elastic Supply

  1. A situation in which a percentage increase in price attracts a greater more...

• Elasticity Coefficient

  1. A measure of the responsiveness of the quantity of a product taken more...

• Elasticity of Demand

  a measure of the degree to which any change in the price of more...

• Elasticon

  A conjoint analysis-based model for estimating self- and cross-price elasticity. Subjects are asked more...

• Electroencephalogram (EEG)

  Electroencephalography is a technique used to study changes in electrical impulses coming from more...

• Electronic Funds Transfer at Point of Sale

  a system commonly used in retailing in which a consumer pays for purchases more...

• Electronic Retailing

  the use by customers of computer terminals in conveniently located shopping kiosks to more...

• Electronic Shelf-Talkers

  see Shelf-Talkers more...

• Elimination-By-Aspects Model

  A brand choice model that represents the ultimate selection decision as a series more...

• Email Marketing

  Email marketing is a tool used to reach consumers via electronic mail. Low more...

• Embargo

  a total restriction on a particular good leaving or entering a county; any more...

• Embedding

  a form of subliminal advertising; the concealing of imagery in various products and more...

• Emblem

  A graphic symbol unique to a property. Source: IEG more...

• Emergency Goods

  a category of consumer goods consisting of items purchased quickly in necessity. more...

• Emergency Product

  See Emergency Goods more...

• Emotional Appeals in Advertising

  advertising messages, usually based on imagery rather than information, which attempt to achieve more...

• Emotional Close

  a closing technique in which the salesperson attempts to get a favourable response more...

• Emotional Risk

  the concern or uncertainty felt by a prospective buyer that he or she more...

• Empathy

  the ability of an individual to project his or her own personality into more...

• Employee Discount

  A certain discount from retail price offered by most general merchandise retailers to more...

• Employee Poaching

  the act of enticing key employees from one competing firm to another. more...

• Employee Publics

  the part of a company's public consisting of its employees. more...

• Empty Nesters

  those in the stage of the family life cycle where the children have more...

• Emulative Product

  A new product that imitates another product already on the market. It is more...

• Encirclement Attack

  a competitive strategy used by a strong challenger to attack the market leader; more...

• Encoding

  the translation of a message into code by a sender so that it more...

• Encouragement Probes

  question posed by salespeople to get additional information from a prospective buyer. more...

• End User

  A person or organization that consumes a good or service that may consist more...

• End of Month Dating (EOM)

  The cash discount and the net credit periods be-gin on the first day more...

• End-Aisle Display

  An exhibit of a product set up at the end of the aisle more...

• Endless Chain Method

  a prospecting method in which a salesperson asks each customer called upon to more...

• Endorsements

  recommendations to purchase a particular brand of product made in advertisements by well-known more...

• Enduring Involvement

  The general, personal relevance of a product or activity. more...

• Enterprise Competitors

  firms of similar type vying for a consumer's business. more...

• Entertainment Marketing

  promotion of a product by means of movie tie-ins, endorsement by entertainment industry more...

• Entry Barrier

  see Market Entry Barrier. more...

• Envelopes and Stubby Pencil

  a rough method of calculating the size of the market for a given more...

• Environment

  The complex set of physical and social stimuli in the external world of more...

• Environmental Assessment -

  more...

• Environmental Forecasting

  attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces more...

• Environmental Impact Analysis

  The assessment of the impact of a strategy or decision on the environment, more...

• Environmental Management

  see Megamarketing. more...

• Environmental Monitoring

  The activities aimed at keeping track of changes in external factors that are more...

• Environmental Scanning

  the process of examining the internal and external factors which influence the firm's more...

• Environmentalism

  1. (legislation definition) This refers to public concern over protecting, enhancing, and improving more...

• Episodic Knowledge

  The mental representations of the specific events in a person's life. more...

• Equalized Workload Method

  A method of determining sales force size that is based on the premise more...

• Equilibrium Point

  A situation in which the quantity and price offered by sellers equals the more...

• Equilibrium Price

  A price that equates supply and demand, i.e., the price at which the more...

• Equipment

  The durable goods used to support manufacturing, logistics, administrative, and other business processes. more...

• Equipment-Based Services

  Services in which machinery or equipment plays a significant role in delivering; for more...

• Erratic Demand

  A pattern of demand for a product that is varied and unpredictable - more...

• Error Rate

  the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in more...

• Escalator Clause

  a clause in a contract which allows a tenderer to adjust the final more...

• Esteem Needs

  the desire to feel important in the eyes of others. more...

• Ethics

  see Marketing Ethics. more...

• Ethnocentric Orientation

  A home country orientation or an unconscious bias or belief that the home more...

• Ethnography

  Ethnography is a qualitative research design aimed at exploring cultural phenomena. The resulting more...

• European Economic Community

  a group of European nations acting as a trading block, limiting trade barriers more...

• Evaluative Criteria

  features of a supplier, product, etc. considered by a buyer when choosing between more...

• Evaluative Probes

  questions posed by salespeople to help their understanding of a prospective customer's feelings more...

• Event Creation

  The use of communication techniques such as news releases, press conferences, etc., to more...

• Event Marketing

  Promotional strategy linking a company to an event (sponsorship of a sports competition, more...

• Everyday Low Price (EDLP)

  1. (retailing definition) A policy or strategy of retail pricing whereby presumably low more...

• Evoked Set

  brands that a buyer is aware of, and thinks well of, when considering more...

• Exchange

  the transfer of an object, idea, service, etc. from one person or organisation more...

• Exclusive Agreements

  agreements between manufacturers and middlemen in which the latter are granted sole rights more...

• Exclusive Assortment

  an assortment strategy in which a reseller decides to carry the product line more...

• Exclusive Dealing Agreement

  an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' more...

• Exclusive Distribution

  restricting the availability of a product to one particular outlet. more...

• Exclusive Sales Territory

  a region in which a distributor has been given sole rights to a more...

• Exclusivity

  see Exclusive Agreements; Exclusive Distribution. more...

• Executive Summary

  An Executive Summary is an overview of the essential information comprising a report. more...

• Exempt Carrier

  A transportation provider not subject to direct regulation regarding operating rights or pricing more...

• Expectancy

  A salesperson's estimate of the likelihood that if he or she increases his more...

• Expectancy-Value Model (of Brand Evaluation)

  a model used in the study of consumer decision processes to evaluate alternative more...

• Expected Return Model

  a forecasting technique used to predict future profits where firms bid for business more...

• Expected Value Analysis

  see Expected Return Model. more...

• Expected Value Method

  see Expected Return Model. more...

• Expense Account

  a budgeted amount of money advanced to a salesperson for food, travel, accommodation, more...

• Expense Quota

  the amount budgeted for a salesperson for expenses associated with making sales in more...

• Experience Curve

  see Learning Curve. more...

• Experience Curve Pricing

  the pricing of a product at a lower than average-cost level on the more...

• Experience Service

  An experience service is a service that you can evaluate confidently because you more...

• Experience Survey

  A series of interviews with people knowledgeable about the general subject being investigated. more...

• Experiment

  A scientific investigation in which an investigator manipulates and controls one or more more...

• Experimental Demand Curve

  A price volume relationship estimated by simulating actual market conditions in an experiment more...

• Experimental Design

  A research investigation in which the investigator has direct control over at least more...

• Experimental Group

  A group of subjects in an experiment who are exposed to an experimental more...

• Experimental Research Method

  a systematic and scientific approach to marketing research in which the research manipulates more...

• Experimental Variables

  the variables a researcher manipulates in conducting an experiment; also called Explanatory Variables. more...

• Expert Forecasting Survey

  a sales forecasting method in which outside specialists or industry experts - economists, more...

• Explanatory Variables

  see Experimental Variables. more...

• Explicit Costs

  The costs that are generally of a contractual or definite nature, including expenses more...

• Explicit Lead Scoring

  There are two difference types of Lead Scoring - Explicit lead scoring and more...

• Exploratory Research

  desk research undertaken before primary research is commenced in a marketing research study, more...

• Exponential Smoothing

  a quantitative technique for sales forecasting using historical data weighted to favour the more...

• Export Marketing

  The integrated marketing of goods and services that are produced in a foreign more...

• Export Selling

  Selling to a foreign country with the focus on the product and the more...

• Export-Import Agent

  an independent marketing intermediary bringing together buyers and sellers from different countries and more...

• Exposure

  Any opportunity for a reader, viewer, or listener to see and/or hear an more...

• Express Warranty

  a manufacturer's guarantee, stated in written or spoken words, that the product offered more...

• Expressive (Social Style)

  one of four social styles (with Amiable, Analytical and Expressive) commonly used to more...

• Extension Approach to Pricing

  an approach to global pricing in which a firm sets the same price more...

• Extensive Decision Making

  see Extensive Problem Solving. more...

• Extensive Problem Solving

  buying situations which require considerable effort because the buyer has had no previous more...

• External Data

  Data that originate outside the organization for which the research is being done. more...

• External Marketing Environment

  relatively uncontrollable factors outside the firm which influence its decision making. more...

• External Stimuli

  advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a more...

• Extinction

  The process by which a learned response or learned behavior pattern is extinguished more...

• Extra Dating

  A form of deferred dating. The purchaser is allowed a specified number of more...

• Extrinsic Rewards

  rewards for doing a job which are external to the individual, such as more...

• Eye Pupil Dilation Test

  a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation more...

• Eye tracking

  Eye tracking is a technique used to measure, moment to moment, the location more...