Evoked Set
Marketing dictionary
Evoked Set
brands that a buyer is aware of, and thinks well of, when considering a purchase; also called the Consideration Set.
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.
brands that a buyer is aware of, and thinks well of, when considering a purchase; also called the Consideration Set.
Back to previousSelect a letter to find terms listed alphabetically.