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Viewing terms beginning with 'Rr'

• R and D

  abbrev. Research and Development. more...

• RCT - Randomised Controlled Trial

  A randomised controlled trial tests whether an intervention is having the intended effect. more...

• RDC

  abbrev. Regional Distribution Centre. more...

• RLSA

  abbrev. Remarketing List for Search Ads. Is a feature that lets you customise more...

• ROAM

  abbrev. Return on Assets Managed. more...

• ROI

  abbrev. Return on Investment. more...

• RPM

  abbrev. Resale Price Maintenance. more...

• Rack-Jobber

  a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware more...

• Radio Wrap-Around

  The radio equivalent of a video news release, a radio story lasting 90 more...

• Radio-Frequency Technology (RF)

  A specific information technology application that allows the positive identification of merchandise both more...

• Raincheck

  A promise given to customers when merchandise is out of stock to sell more...

• Random Digit Dialing

  A technique used in studies employing telephone interviews in which the numbers to more...

• Randomized Response Model

  An interviewing technique in which potentially embarrassing and relatively innocuous questions are paired, more...

• Range

  The maximum distance a consumer is ordinarily willing to travel for a good more...

• Rank

  How well positioned a particular web page or web site appears in search more...

• Rapport

  A close, harmonious relationship between a salesperson and customer. more...

• Rate

  1. (advertising definition) The cost of a unit of space or time in more...

• Rate Differential

  The difference between the local advertising and national advertising rates charged by a more...

• Rate Regulation

  The process by which rates are administered. In a highly regulated economy, this more...

• Rate of Return Pricing

  A method of determining prices by adding a markup that will produce a more...

• Rating

  The percentage of the total potential audience who are exposed to a particular more...

• Rational Appeals in Advertising

  advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives more...

• Rational Buying Motives

  reasons for buying that are based on logic or judgement rather than on more...

• Rationalization

  An ego defense in which unattainable goals are perceived to be undesirable (sour more...

• Rationing

  A system of allocating goods and services that are in short supply, other more...

• Raw Materials

  a classification of industrial goods that are basic materials which become part of more...

• Reach

  the percentage of the target audience which will be exposed to at least more...

• Reactive Marketing Control Systems

  evaluation and control systems in which management finds that marketing performance is not more...

• Reactive Marketing Strategies

  marketing activities forced upon an organisation by competitive action; defensive strategies. more...

• Readership Test

  A test of advertising effectiveness of print media in which a sample of more...

• Readiness-To-Buy Stage

  see Buyer Readiness Stage more...

• Real Cost

  The cost of a product or service adjusted for changes in purchasing power more...

• Real Income

  The power of one's income to command other goods in the market. more...

• Real Positioning

  the modification of a product offering so that it delivers more satisfactorily the more...

• Real Self Concept

  The knowledge, attitudes, and perceptions people have about themselves as they actually are. more...

• Rebate

  a temporary price reduction to encourage immediate purchase. more...

• Recall

  see Product Recall. more...

• Recall Loss

  A type of error caused by a respondent forgetting that an event happened. more...

• Recall Tests

  a means of evaluating the effectiveness of a company's recent advertising by asking more...

• Receipt-Of-Goods Dating

  This denotes that the discount period does not begin until the day the more...

• Receiver

  the target of a message in the communication process. more...

• Recession

  more...

• Reciprocity

  a practice, which may be illegal under the Trade Practices Act, in which more...

• Recognition Tests

  a means of evaluating the effectiveness of a firm's recent advertising; respondents are more...

• Recovery

  A phase of the business cycle characterized by increasing gross national product, lessening more...

• Recruiting

  see Sales Personnel Recruitment. more...

• Recurring revenue

  Recurring revenue is the portion of a company's revenue that is highly likely more...

• Recycling

  the collection and processing of used materials for reuse. more...

• Red Tape

  See Bureaucratic Organisation more...

• Redemption

  the conversion of a sales promotion coupon to a purchase. more...

• Redemption Rate

  the number of sales promotion coupons converted to purchases expressed as a percentage more...

• Redemption Store

  An establishment operated by a trading stamp company redeeming stamps for merchandise. more...

• Redlining

  The arbitrary exclusion of certain classes of customers, often those from poor neighborhoods, more...

• Reduced Price Pack

  a type of consumer sales promotion in which two or more units of more...

• Reference Groups

  all of those whose influence plays some part in the buying behaviour of more...

• Reference Price

  The price that buyers use to compare the offered price of a product more...

• Referral

  A lead for a prospect given to the salesperson by an existing customer more...

• Referral Approach

  A method used by salespeople to approach prospects in which the salesperson uses more...

• Referral Selling

  selling to customers whose names have been suggested by previous satisfied customers. more...

• Referrer

  A referrer is the term used to describe the URL a user most more...

• Reflective Probes

  neutral statements of the salesperson reaffirming or repeating a customer's comment in order more...

• Regiocentrism Orientation

  An attitude or orientation toward internationalization with the focus on regional orientation. more...

• Regional Brands

  manufacturers' brands sold only in certain regions. more...

• Regional Edition

  The subdivision of a national magazine's circulation into geographic regions, so that advertisers more...

• Regional Marketing

  The use of different marketing mixes to accommodate unique preferences and competitive conditions more...

• Regional Shopping Centre

  a major retail shopping complex serving a distinct geographic area of a city more...

• Registered Design

  a form of legal protection against the copying by a competitor of the more...

• Regression Analysis

  A statistical technique used to derive an equation that relates a single, continuous more...

• Regressive Commission

  a sales commission system in which the rate of commission paid decreases with more...

• Regulation

  The efforts by governmental units to create and enforce conditions that specify acceptable more...

• Regulatory Environment

  that part of the firm's external marketing environment on which legal and political more...

• Reinforcement

  the reward or punishment delivered by a particular response to a stimulus. more...

• Reinforcement Advertising

  advertising intended to reassure purchasers, to tell them that they have done the more...

• Relationship Marketing

  Marketing with the conscious aim to develop and manage long-term and/or trusting relationships more...

• Relationship Selling

  selling in which the primary objective is the building of long-term relationships with more...

• Relationship Value

  The bonds, both actual and perceptual, that are created between the customer, the more...

• Relative Advantage

  the degree to which a new product is superior to an existing one; more...

• Relative Market Share

  the size of a company's share of the market compared to that of more...

• Relevancy Bullseye

  Marketing and/or promoting to a relevant audience, at a relevant location and time. more...

• Reliability

  the accuracy with which data in a marketing research study has been collected; more...

• Remarketing

  marketing activity intended to encourage renewed use of a product in which market more...

• Reminder Advertising

  advertising aimed at reminding a target market that a product is available as more...

• Reorder Frequency

  see Economic Order Quantity. more...

• Reorder Level

  see Economic Order Quantity. more...

• Repeat Sale

  The subsequent sale of a product after the initial purchase. The level of more...

• Replacement Sale

  A sale that takes place when a product becomes physically or economically obsolete. more...

• Replenishment Cycle

  A term used in inventory management that describes the process by which stocks more...

• Repositioning

  arranging for a product or brand to occupy some other clear and distinctive more...

• Repossession

  The recovery of merchandise by the store after delivery, owing to a customer's more...

• Representative

  see Sales Representative. more...

• Representativeness

  the degree to which a sample of consumers in a marketing research study more...

• Repression

  See Ego-Defenses more...

• Repurchase Rate

  The volume of purchase and the amount of time that typically occur between more...

• Resale Price Manintenance

  a practice, now illegal in Australia, in which the manufacturer fixes the price more...

• Research Design

  the controlling plan for a marketing research study in which the methods and more...

• Research Objectives

  see Marketing Research Objectives. more...

• Research Process

  A sequence of steps in the design and implementation of a research study, more...

• Research and Development (R&D)

  more...

• Researcher-Controlled Sampling

  a form of nonprobability sampling in which the researcher selects the respondents in more...

• Reseller

  a middleman; one who buys merchandise to resell it at a profit. more...

• Reseller Market

  the market consisting of wholesalers and retailers who buy products for resale purposes. more...

• Residual Market Value

  The image enhancing communication about the product or service that remains with the more...

• Resource Allocation Models

  Models for guiding the allocation of marketing resources. Mathematical programming, decision calculus models, more...

• Respect Needs

  See Maslow's Hierarchy of Needs more...

• Respondent

  A person in a survey who is asked for information using either written more...

• Response Bias

  more...

• Response Elasticity

  a measure of the degree to which individuals or groups respond to a more...

• Response Latency

  An amount of time a respondent deliberates before answering a question. more...

• Response Selling

  a elementary form of selling, common in retailing, in which the salesperson simply more...

• Response Time

  the time taken by a firm to answer a customer inquiry about the more...

• Responsiveness

  the degree to which people control their emotions when relating to others; used more...

• Restraint of Trade

  any action which damages in some way another's opportunity to carry on a more...

• Retail Accordion Theory

  A theory of retail institutional change that suggests that retail institutions go from more...

• Retail Advertising

  advertising by retailers direct to consumers. more...

• Retail Buyer

  an individual employed by a retailer primarily to buy merchandise for resale through more...

• Retail Establishment

  A single or separate place of business principally engaged in the performance of more...

• Retail Image

  the perception that consumers have of a particular store and of the experience more...

• Retail Inventory Method of Accounting

  A type of accounting system whereby the closing inventory at cost is determined more...

• Retail Life Cycle

  A theory of retail competition that states that retailing institutions, like the products more...

• Retail Mix

  the mix of variables, including location, merchandise, communications, price, services, physical attributes and more...

• Retail Salesperson

  A salesperson employed by a retailer who is involved in selling goods and more...

• Retail Store

  A place of business (establishment) open to and frequented by the general public, more...

• Retail Structure

  The spatial distribution of retail stores and store types, including the composition of more...

• Retailer Cooperative

  a wholesaling operation established by a group of retailers to give themselves a more...

• Retailer's Handling Charge

  more...

• Retailers

  members of the distribution channel who sell directly to the consumer. more...

• Retailing

  the activity of selling to buyers who are buying for their own ultimate more...

• Retailing Mix

  1. The practice of writing the unit selling prices on vendors' invoices that more...

• Retargeting

  Targeting advertisements to users based on captured user data by placing cookies. more...

• Retention Rate

  Retention rate is used to count customers and track customer activity irrespective of more...

• Retentive Advertising

  see Reminder Advertising. more...

• Return On Sales

  Return on sales (ROS) is net profit as a percentage of sales revenue. more...

• Return To Stock

  When a customer returns merchandise to the store for an exchange, credit, or more...

• Return on Ad Spend

  This is generally specific to paid search and the exact amount invested in more...

• Return on Assets Managed

  a measure of a firm's profitability; after-tax profit expressed as a percentage of more...

• Return on Equity

  a measure of a firm's profitability; profit achieved in a given period is more...

• Return on Investment

  a measure of a firm's profitability in which profits are expressed as a more...

• Returns and Allowances From Suppliers

  The sum of purchased goods returned to the supplier and unplanned reductions in more...

• Reusable Container

  a type of consumer sales promotion in which potential customers are encouraged to more...

• Reverse Marketing

  A proactive, market-oriented approach to procurement. more...

• Reverse Marketing Channel

  a marketing channel in which goods (to be recycled or reprocessed) flow backward more...

• Reverse Reciprocity

  a practice in which a firm gives supply preference to another from which more...

• Rich Media

  New media that offers an enhanced experience relative to older, mainstream formats. more...

• Risk

  the chance a purchaser takes that the product will not function as expected more...

• Risk Analysis

  As a stage in the preparation of a strategic plan, internal vulnerabilities of more...

• Risk Avoidance

  measures including acquiring information, seeking reassurance from family and friends, obtaining advice from more...

• Risk Reduction

  See Perceived Risk more...

• Risking

  See Channel Flows more...

• Rituals

  Actions or behaviors performed by consumers to create or affirm desired symbolic cultural more...

• Role Playing

  an exercise commonly used in sales training in which one person acts the more...

• Role Set

  The set of people who have a vested interest in how the salesperson more...

• Roles

  The behavior that is expected of people in standard situations. Roles are the more...

• Rollout

  the launch of a new product on a region by region basis as more...

• Route Salesforce

  a sales team consisting of salespeople who call on existing customers to take more...

• Routine Call Pattern

  A method used by salespeople to schedule sales calls regularly on customers. more...

• Routine Rebuy

  see Straight Rebuy. more...

• Routine Response Behaviour

  a buying situation in which the buyer has had considerable past experience; also more...

• Routing

  the planning of the best route to be followed by a sales representative more...

• Run-Out Strategy

  a strategic decision to allow a product in the decline stage of its more...

• Rural Population

  That part of the total population not classified as urban. more...