W
Browse A-Z
Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Ww'
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WCM
Web content management more...
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WEM
Web experience management. WEM tools give businesses the capability to deliver content in more...
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WYSIWYG
What You See Is What You Get. A web edit for building sites. more...
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Wage Differentials
The difference in wages between workers in different occupations, age groups, industrials, areas more...
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Wage Rate
Pay per time period e.g. $s per hour. more...
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Waiver
A clause in an insurance policy which excludes certain types of losses or more...
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Wall-to-wall Inventory
An inventory management technique in which material enters a plant and is processed more...
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Wand Scan Ordering
The use of an electronic device (wand) to read bar-coded shelf labels, then more...
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Want Book
1. The information collected by retail salespeople to record out-of stock or requested more...
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Want Slip
A slip on which the salesperson records customer requests for items that cannot more...
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Wants
the form, shaped by culture and individual personality, in which basic human needs more...
- Warehouse
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Warehouse Receipts
The receipts that every public warehouse issues to depositors for goods placed in more...
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Warehouse Retailing
The retailing of certain types of merchandise, particularly groceries, drugs, hardware, home improvement, more...
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Warehouse Store
A large discount retailer that offers merchandise in a no frills or warehouse more...
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Warehouse, Automated
A facility where machine power such as conveyors, automatic sortation, ASAR, and other more...
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Warehouse, Bonded
A warehouse that is bonded to insure the owners of the stored goods more...
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Warehouse, Chain Store
An establishment that is operated by a retail multiunit organisation primarily for the more...
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Warehouse, Contract
A facility where the user of the warehouse contracts with a third party more...
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Warehouse, Private
A private, or corporate, warehouse is a facility that is operated by the more...
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Warranty
a guarantee by a manufacturer that a product will be repaired or replaced more...
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Warranty Costs
Includes materials, labour and problem diagnosis for products returned for repair or refurbishment. more...
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Wastage
in advertising, that part of the audience or readership of a media vehicle more...
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Waste Circulation
The part of the audience which is not in the advertiser's target market. more...
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Watch-and-Win Sweepstake
a sales promotion in which consumers must watch a particular TV program to more...
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Watermark
An impression incorporated in the paper making process showing the name of the more...
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Wave Picking
A method of selecting and sequencing picking lists to minimise the waiting time more...
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Waybill
Document containing description of goods that are part of common carrier freight shipment. more...
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Weak Product
A term used (rarely) in reference to a product in the decline stage more...
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Wearout
see Consumer Wearout. more...
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Web Communities
Web sites on which members can congregate online and exchange views on issues more...
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Web Design
The selection and co-ordination of available components to create the layout and structure more...
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Web Marketing
Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is more...
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Web Metrics
Any of a number of measurement criteria used to evaluate the effectiveness of more...
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Web TV
Television set-top boxes that allow users to browse the Internet from their televisions more...
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Webcasting
The automatic downloading of customised information of interest to recipients' PCs, affording an more...
- Weber's law
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Website Usability
The ease with which visitors are able to use a Web site. more...
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Website-performance Efficiency
Website-performance efficiency is one of the factors that influences the dropouts in the more...
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Weekly Cumulative
The number of different people or households who are reached at least once more...
- Weeks' Supply Method of Stock Planning
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Weight-gaining Industries
Use compact raw materials to produce a bulky finished product. more...
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Weighted Average Cost of Capital
The combination of the costs of debt and equity capital in proportion to more...
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Weighting
a method of rating the degree of importance of a factor or variable. more...
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Weightless Economy
Economic activity whose value does not lie in a physical end-product. Examples are more...
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Welfare Economics
A framework for deciding on the optimal (best) use of scarce resources. The more...
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Welfare State
A government system which provides a range of human services for its citizens. more...
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What We Can Afford Pricing
What we can afford. This method tends to relegate expenditures on advertising to more...
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What if...Method
a closing technique in which the salesperson attempts to isolate the last remaining more...
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Wheel of Consumer Analysis
A simple model of the key factors in understanding consumer behavior and guiding more...
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Wheel of Retailing
a hypothesis of M.P. McNair explaining the patterns of change in retailing; the more...
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Whiffle Dust
see Mummy Dust. more...
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White space conversation
White space conversation refers to discussions on social media that provide insights into more...
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Whitegoods
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, washing machines, more...
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Wholesale Club
A general merchandise wholesaler and/or retailer that offers a limited merchandise assortment with more...
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Wholesale Establishment
A recognizable place of business that is primarily engaged in performing marketing functions, more...
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Wholesale Merchant
see Merchant Wholesaler. more...
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Wholesale Price Index
A measure of changes in the prices of goods at the wholesale level, more...
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Wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to more...
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Wholesaler-Sponsored Voluntary Chains
groups of retailers formed by a wholesaler into a cordinated marketing system to more...
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Wholesaling
the activity of selling to buyers for resale or to further their own more...
- Width of the Product Mix
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Wildcat
a business with a high level of opportunity and a high level of more...
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Win Win Negotiation
A negotiating philosophy in which the negotiators attempt to uncover bases of agreement more...
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Window of Competitive Opportunity
see Strategic Window. more...
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Window-shopping
Visiting shops without an immediate intention or inclination to buy. more...
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With-Pack Premium
a type of consumer sales promotion in which a free or low-cost gift more...
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Withdrawal from Investigation
An ethical requirement of psychological research that participants have the right to withdraw more...
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Word Engineers
Descriptive term for advertising copywriters. more...
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Word Recognition Threshold
Is the minimum exposure of a word necessary to recognise and identify it. more...
- Word-Of-Mouth
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Workable Competition
An economic model of a market in which competition is less than perfect, more...
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Working Capital
The amount of net funds available to pay for current operating expenses. Working more...
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Working Population
The number of people who are eligible and willing to work. more...
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Working-class
see Social Class more...
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Workload Analysis
A procedure for determining the total amount of sales effort required to cover more...
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Workplace-Selling Program
a direct-selling strategy in which manufacturers sell their products to consumers at their more...
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Workroom
A service department such as apparel alterations, drapery manufacture, furniture polishing and repair, more...
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World Brand
a global brand; a brand that sells in many different countries. For example, more...
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World Wide Web
A portion of the Internet that consists of a network of interlinked Web more...
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World intellectual property organisation: WIPO
Promotes protection of intellectual property around the world through cooperation among states. more...
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Worldwide Adaptation
a strategy used in global marketing in which slightly different variations of a more...