W

Browse A-Z

Select a letter to find terms listed alphabetically.

• Aa
• Bb
• Cc
• Dd
• Ee
• Ff
• Gg
• Hh
• Ii
• Jj
• Kk
• Ll
• Mm
• Nn
• Oo
• Pp
• Qq
• Rr
• Ss
• Tt
• Uu
• Vv
• Ww
• Xx
• Yy
• Zz

Viewing terms beginning with 'Ww'

• WCM

  Web content management more...

• WEM

  Web experience management. WEM tools give businesses the capability to deliver content in more...

• WYSIWYG

  What You See Is What You Get. A web edit for building sites. more...

• Wage Differentials

  The difference in wages between workers in different occupations, age groups, industrials, areas more...

• Wage Rate

  Pay per time period e.g. $s per hour. more...

• Waiver

  A clause in an insurance policy which excludes certain types of losses or more...

• Wall-to-wall Inventory

  An inventory management technique in which material enters a plant and is processed more...

• Wand Scan Ordering

  The use of an electronic device (wand) to read bar-coded shelf labels, then more...

• Want Book

  1. The information collected by retail salespeople to record out-of stock or requested more...

• Want Slip

  A slip on which the salesperson records customer requests for items that cannot more...

• Wants

  the form, shaped by culture and individual personality, in which basic human needs more...

• Warehouse

  more...

• Warehouse Receipts

  The receipts that every public warehouse issues to depositors for goods placed in more...

• Warehouse Retailing

  The retailing of certain types of merchandise, particularly groceries, drugs, hardware, home improvement, more...

• Warehouse Store

  A large discount retailer that offers merchandise in a no frills or warehouse more...

• Warehouse, Automated

  A facility where machine power such as conveyors, automatic sortation, ASAR, and other more...

• Warehouse, Bonded

  A warehouse that is bonded to insure the owners of the stored goods more...

• Warehouse, Chain Store

  An establishment that is operated by a retail multiunit organisation primarily for the more...

• Warehouse, Contract

  A facility where the user of the warehouse contracts with a third party more...

• Warehouse, Private

  A private, or corporate, warehouse is a facility that is operated by the more...

• Warranty

  a guarantee by a manufacturer that a product will be repaired or replaced more...

• Warranty Costs

  Includes materials, labour and problem diagnosis for products returned for repair or refurbishment. more...

• Wastage

  in advertising, that part of the audience or readership of a media vehicle more...

• Waste Circulation

  The part of the audience which is not in the advertiser's target market. more...

• Watch-and-Win Sweepstake

  a sales promotion in which consumers must watch a particular TV program to more...

• Watermark

  An impression incorporated in the paper making process showing the name of the more...

• Wave Picking

  A method of selecting and sequencing picking lists to minimise the waiting time more...

• Waybill

  Document containing description of goods that are part of common carrier freight shipment. more...

• Weak Product

  A term used (rarely) in reference to a product in the decline stage more...

• Wearout

  see Consumer Wearout. more...

• Web Communities

  Web sites on which members can congregate online and exchange views on issues more...

• Web Design

  The selection and co-ordination of available components to create the layout and structure more...

• Web Marketing

  Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is more...

• Web Metrics

  Any of a number of measurement criteria used to evaluate the effectiveness of more...

• Web TV

  Television set-top boxes that allow users to browse the Internet from their televisions more...

• Webcasting

  The automatic downloading of customised information of interest to recipients' PCs, affording an more...

• Weber's law

  more...

• Website Usability

  The ease with which visitors are able to use a Web site. more...

• Website-performance Efficiency

  Website-performance efficiency is one of the factors that influences the dropouts in the more...

• Weekly Cumulative

  The number of different people or households who are reached at least once more...

• Weeks' Supply Method of Stock Planning

  more...

• Weight-gaining Industries

  Use compact raw materials to produce a bulky finished product. more...

• Weighted Average Cost of Capital

  The combination of the costs of debt and equity capital in proportion to more...

• Weighting

  a method of rating the degree of importance of a factor or variable. more...

• Weightless Economy

  Economic activity whose value does not lie in a physical end-product. Examples are more...

• Welfare Economics

  A framework for deciding on the optimal (best) use of scarce resources. The more...

• Welfare State

  A government system which provides a range of human services for its citizens. more...

• What We Can Afford Pricing

  What we can afford. This method tends to relegate expenditures on advertising to more...

• What if...Method

  a closing technique in which the salesperson attempts to isolate the last remaining more...

• Wheel of Consumer Analysis

  A simple model of the key factors in understanding consumer behavior and guiding more...

• Wheel of Retailing

  a hypothesis of M.P. McNair explaining the patterns of change in retailing; the more...

• Whiffle Dust

  see Mummy Dust. more...

• White space conversation

  White space conversation refers to discussions on social media that provide insights into more...

• Whitegoods

  a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, washing machines, more...

• Wholesale Club

  A general merchandise wholesaler and/or retailer that offers a limited merchandise assortment with more...

• Wholesale Establishment

  A recognizable place of business that is primarily engaged in performing marketing functions, more...

• Wholesale Merchant

  see Merchant Wholesaler. more...

• Wholesale Price Index

  A measure of changes in the prices of goods at the wholesale level, more...

• Wholesaler

  a marketing intermediary engaged in buying from manufacturers in bulk to resell to more...

• Wholesaler-Sponsored Voluntary Chains

  groups of retailers formed by a wholesaler into a cordinated marketing system to more...

• Wholesaling

  the activity of selling to buyers for resale or to further their own more...

• Width of the Product Mix

  more...

• Wildcat

  a business with a high level of opportunity and a high level of more...

• Win Win Negotiation

  A negotiating philosophy in which the negotiators attempt to uncover bases of agreement more...

• Window of Competitive Opportunity

  see Strategic Window. more...

• Window-shopping

  Visiting shops without an immediate intention or inclination to buy. more...

• With-Pack Premium

  a type of consumer sales promotion in which a free or low-cost gift more...

• Withdrawal from Investigation

  An ethical requirement of psychological research that participants have the right to withdraw more...

• Word Engineers

  Descriptive term for advertising copywriters. more...

• Word Recognition Threshold

  Is the minimum exposure of a word necessary to recognise and identify it. more...

• Word-Of-Mouth

  more...

• Workable Competition

  An economic model of a market in which competition is less than perfect, more...

• Working Capital

  The amount of net funds available to pay for current operating expenses. Working more...

• Working Population

  The number of people who are eligible and willing to work. more...

• Working-class

  see Social Class more...

• Workload Analysis

  A procedure for determining the total amount of sales effort required to cover more...

• Workplace-Selling Program

  a direct-selling strategy in which manufacturers sell their products to consumers at their more...

• Workroom

  A service department such as apparel alterations, drapery manufacture, furniture polishing and repair, more...

• World Brand

  a global brand; a brand that sells in many different countries. For example, more...

• World Wide Web

  A portion of the Internet that consists of a network of interlinked Web more...

• World intellectual property organisation: WIPO

  Promotes protection of intellectual property around the world through cooperation among states. more...

• Worldwide Adaptation

  a strategy used in global marketing in which slightly different variations of a more...