Marketing dictionary


a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refunded if it is found to be defective within a specified period, if it does not perform the task for which it was intended or if it does not meet the purchaser's reasonable expectations. See Express Warranty; Implied Warranty; Promotional Warranty; Protective Warranty.

See: Express Warranty Implied Warranty Promotional Warranty Protective Warranty

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