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Viewing terms beginning with 'Mm'

• MAANZ

  abbrev. Marketing Association of Australia and New Zealand. more...

• Macro-environment

  the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal more...

• Macromarketing

  the study of marketing decision-making from a societal perspective. more...

• Macromodel

  a descriptive model, designed to communicate, explain or predict some real system or more...

• Macrosegmentation

  the division of a market into broadly defined groups, each with its particular more...

• Mail Order House

  a retailing organisation which uses catalogues rather than a sales force to promote more...

• Mail Order Selling

  a system of retailing in which customers order merchandise, usually from a catalogue, more...

• Mail Order Wholesalers

  wholesalers who use catalogues to sell to retailers too small for full-service wholesalers more...

• Mail Surveys

  a relatively inexpensive method of obtaining data in a marketing research study; mail more...

• Maintenance Marketing

  marketing activity intended to maintain the current sales level in a highly competitive more...

• Maintenance Selling

  generating sales volume from existing customers. more...

• Maintenance Strategy

  a planning or decision-making tactic appropriate for an organisation when growth opportunities are more...

• Major Equipment

  long-lived business assets that must be depreciated over time; capital items. more...

• Majority Fallacy

  the erroneous belief that the biggest segment of a market will be the more...

• Make or Buy Decision

  a choice sometimes faced by a manufacturing company when considering the acquisition of more...

• Mall Intercept

  a type of marketing research interview; typically, respondents are chosen in shopping centres. more...

• MAN

  acronym used in selling for qualifying new prospects. Does the prospect have the more...

• Management by Objectives

  an evaluation and control system in which individual salespeople set goals and objectives more...

• Managerial Judgement

  a forecasting method in which predictions about the likely level of sales for more...

• Manchester Man

  an old term for a salesperson, originally used in reference to salespeople hired more...

• Manipulative Selling Techniques

  selling practices in which the salesperson attempts to overwhelm the prospective buyer; high-pressure more...

• Manufacturers' Agent

  more...

• Manufacturer's Brand

  more...

• Manufacturers' Representative

  more...

• Marginal Analysis

  the determination of the change in total revenue and total cost that results more...

• Marginal Cost

  the change in total cost that results from producing an additional unit. more...

• Marginal Profit

  the change in the total profit that results from the sale of an more...

• Marginal Revenue

  the change in total revenue that results from selling an additional unit. more...

• Marital Status

  whether an individual is married, single, divorced or widowed; an important variable in more...

• Mark-Down

  if a firm reduces an item to sell it at below its original more...

• Mark-Down Ratio

  the difference between the original selling price of an article and the price more...

• Market

  all the buyers and potential buyers of a product who profess some level more...

• Market Accessibility

  see Accessibility. more...

• Market Allocation System

  see Free Market System; Capitalist System. more...

• Market Atomisation Strategy

  see Complete Segmentation; Custom Marketing. more...

• Market Attractiveness

  the degree to which a market offers opportunities to an organisation, taking into more...

• Market-Based Marketing Organisation

  a marketing structure of an organisation in which staff specialists have responsibility for more...

• Market Broadening

  a strategy in which a company looks beyond its existing product to the more...

• Market Challenger

  a company holding a major market share and competing vigorously with the market more...

• Market Development

  a strategy by which a company seeks growth by taking its existing products more...

• Market Diversification

  a strategy in which a company seeks growth by adding products and markets more...

• Market Driven Economy

  an economy controlled by market forces rather than by government action. more...

• Market Dynamics

  changes that occur within the market, but external to a company which influence more...

• Market Entry Barrier

  any circumstance or feature of a market which inhibits or deters a firm more...

• Market Evolution

  The market (or industry) life cycles describe the evolution of the market. These more...

• Market Expansion

  a growth strategy in which an organisation targets existing products to new markets; more...

• Market Factor

  any external variable affecting the level of a company's sales. more...

• Market Follower

  a company content to maintain its existing market share behind an established market more...

• Market Forecast

  the anticipated sales for a market as a whole during a given period, more...

• Market fragmentation

  Emergence of new segments (in a previously homogeneous market) which have their own more...

• Market Growth-Market Share Matrix

  more...

• Market Growth Rate

  the rate, commonly expressed as a percentage per annum, at which a market more...

• Market Index

  a combination of market factors used to predict the likely level of sales. more...

• Marketing

  1. the systematic planning, implementation and control of a mix of business activities more...

• Marketing Advantage

  the competitive edge that can be gained by more accurately identifying customer needs more...

• Marketing Analysis

  see Marketing Audit. more...

• Marketing Audit

  the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, more...

• Marketing breakfast

  20 March: Renewable energy - a marketing gift or challenge? Where does business more...

• Marketing Budget

  the amount allocated for expenditure on marketing activities in a specified period. more...

• Marketing Channels

  the path or route taken by goods and services as they move from more...

• Marketing Communications

  the formal and informal messages that sellers transmit to buyers; the systematic (planned) more...

• Marketing Concept

  a business orientation or philosophy that holds that organisational success is dependent upon more...

• Marketing Consultants

  independent marketing specialists hired by companies, usually on a short-term contract basis, to more...

• Marketing Control

  activities involved in checking that marketing action plans are producing the desired results, more...

• Marketing Controller

  an individual, usually with training in finance and marketing, responsible for analysing and more...

• Marketing Cost Analysis

  a tool used in marketing planning in which the costs associated with selling, more...

• Marketing Database

  data brought into an organisation through marketing research projects or a marketing information more...

• Marketing Department

  a division within a company with responsibility for the planning and co-ordination of more...

• Marketing Department Marketing

  a term used to refer to the orientation of an organisation which has more...

• Marketing Environment

  the internal and external influences which affect marketing decision-making and have an impact more...

• Marketing Era

  the period following the end of the Second World War which saw the more...

• Marketing Ethics

  the standards or moral principles governing the marketing profession. more...

• Marketing Expense-To-Sales Ratio

  a marketing control measure used to determine whether the cost of the marketing more...

• Marketing Implementation

  the activities involved in putting marketing strategies into action in order to achieve more...

• Marketing Information System

  an organisational section or entity whose purpose is to gather, organise, store, retrieve more...

• Marketing Intelligence

  information gathered from sources external to the firm for use in decision-making. more...

• Marketing Intermediaries

  independent firms which assist in the flow of goods and services from producers more...

• Marketing Management

  the analysis, planning, organisation, implementation and control of the marketing activities of the more...

• Marketing Mix - the major controllable variables

  product, price, promotion and place (distribution) - that the firm blends to produce more...

• Marketing Models

  computer based simulations of realistic marketing situations which allow alternative decisions to be more...

• Marketing Myopia

  an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review more...

• Marketing Objectives

  specific, measurable aims or expected outcomes of marketing activity to be achieved in more...

• Marketing Opportunities

  circumstances in the external environment which offer an organisation the chance to satisfy more...

• Marketing Opportunity Analysis

  the systematic examination and evaluation of the firm's external environment in order to more...

• Marketing Organisation

  the structure of the marketing function within the organisation; the two most commonly more...

• Marketing Orientation

  see Marketing Concept. more...

• Marketing-Oriented Company

  one which subscribes to the philosophy that to survive and prosper it must more...

• Marketing Performance Assessment

  see Marketing Audit. more...

• Marketing Plan

  a detailed, written account and timetable of the objectives, methods to be used more...

• Marketing Planning Process

  a systematic approach to the achievement of marketing goals. Steps in the process more...

• Marketing Program

  the combination of all of an organisation's marketing plans. more...

• Marketing Program Performance Metrics

  The incremental  contribution of each individual marketing program more...

• Marketing-Qualified-Lead

  This is higher in the sales funnel than a Sales Qualified Lead and more...

• Marketing Relevance

  The process of communicating to users the relevancy of a product or service more...

• Marketing Research

  a formal, planned approach to the collection, analysis, interpretation and reporting of information more...

• Marketing Research Brief

  a document prepared by a company for an independent market researcher which provides more...

• Marketing Research Objectives

  the aims or purpose of a marketing research study; objectives are often a more...

• Marketing Research-To-Sales Ratio

  a marketing control measure used to determine whether the amount spent on marketing more...

• Marketing Revenue Metrics

  Marketing’s aggregate impact on company revenue more...

• Marketing Segmentation

  Marketing segmentation is the process of subdividing a market into distinct subsets of more...

• Marketing Services

  services which are produced or purchased by a marketing organisation for use in more...

• Marketing Services Agencies

  independent companies providing assistance to firms in getting products to their target markets; more...

• Marketing Strategy

  the determination of a firm's objectives, the selection of its target markets, the more...

• Marketing Synergy

  the principle in marketing that the whole is greater than the sum of more...

• Marketing Urgency

  Creating a sense of urgency to the consumer by emphasising the major opportunity, more...

• Market Leader

  the company whose products hold the largest market share. more...

• Market Management Organisation

  the company whose products hold the largest market share. more...

• Market Minimum

  the level of sales that a firm can expect to achieve in a more...

• Market Niche

  a small but profitable segment of a market unlikely to attract competitors. more...

• Market Nicher

  a company whose products serve segments too small to be of interest to more...

• Market Opportunity

  a newly identified market or product gap within a market which a company more...

• Market Opportunity Evaluation

  the matching of an identified market opportunity to an organisation's objectives and resources. more...

• Market Penetration

  a growth strategy in which a company concentrates its efforts on its target more...

• Market Penetration Pricing

  an approach to pricing in which a manufacturer sets a relatively low price more...

• Market Positioning

  marketing activity intended to place a product into a desired position in a more...

• Market Potential

  the size or value in dollars of a total market should all those more...

• Market Research

  the systematic gathering of information about a market by means of survey, observation more...

• Market Segment

  a group or sector within a heterogeneous market consisting of consumers or organisations more...

• Market Segmentation

  the division of a totally heterogeneous market into groups or sectors with relatively more...

• Market Segmentation Organisation

  the organisation of a firm's marketing activities so that a separate division is more...

• Market Segment Expansion Strategy

  one of four possible market segmentation approaches (with concentrated segmentation strategy, product line more...

• Market Share

  a company's sales expressed as a percentage of the sales for the total more...

• Market Share Protection Strategy

  marketing decisions and actions taken by a firm to protect its current market more...

• Market Skimming Pricing

  a pricing approach in which the producer sets a high introductory price to more...

• Market Specialist

  see Market Nicher. more...

• Market Testing

  introducing a new product and marketing program into a market on a limited more...

• Markov Model

  Brand switching matrices (from time t - 1 to t) are sometimes envisioned more...

• Mark-Up

  the amount added by a wholesaler or retailer to the cost of a more...

• Mark-Up Ratio

  the difference between the buying price of an article and its selling price, more...

• Maslow's Hierarchy of Needs

  more...

• Maslow's Theory of Motivation

  more...

• Mass Marketing

  a marketing philosophy in which the seller views the market as a homogeneous more...

• Mass Media Advertising

  advertising in a non-selective way by means of the popular media in order more...

• Master Service Agreement

  The terms of service that your business is providing as a vendor or more...

• Material Management

  a relatively recent organisational trend in purchasing in which some companies combine several more...

• Materials Handling

  the activities involved in the physical handling and moving of inventory. more...

• Mathematical Forecasting Techniques

  mathematically stated relationships or models used to derive forecasts from historical data. more...

• Matrix Organisation

  This organization attempts to combine functional and product forms of organization to obtain more...

• Maturity Stage of Product Life Cycle

  the third stage (after introduction and growth) in the life of a typical more...

• MBO

  abbrev. Management by Objectives more...

• MCA

  abbrev. Media Council of Australia more...

• McKinsey 7-S Framework

  a framework or model, developed by the McKinsey Company, a leading consulting firm, more...

• Measurability

  one of the four major requirements (with actionability, accessibility and substantiality) for useful more...

• Media Council of Australia

  a body which represents the interests of advertisers, advertising agencies and the media. more...

• Media Evaluation

  the assessment of the effectiveness of a particular media vehicle. more...

• Media Mix

  the combination of media types used to carry the advertiser's message. more...

• Media Plan

  a blueprint for a firm's advertising, giving details of the media mix, the more...

• Media Schedule

  a plan which outlines when and how often a company will advertise. more...

• Media Vehicle

  a specific medium for the transmission of an advertiser's message. more...

• Megamarketing

  a term coined by U.S. marketing academic, Philip Kotler, to describe the type more...

• Megatrend

  a major movement, pattern or trend emerging in the macroenvironment; an emerging force more...

• Membership Group

  a reference group to which an individual belongs. more...

• Memorandum Purchase and Dating

  This indicates that merchandise shipped to a buyer is returnable within a specified more...

• Memorised Presentations

  rote-learned presentations of their products to buyers by salespeople; also called Canned Presentations. more...

• Mental-States Approach

  see Formula Approach. more...

• Merchandise Allowance

  a trade sales promotion in which manufacturers offer payments or a quantity of more...

• Merchandisers

  retail stores which sell finished, non-food items; four types of merchandisers (categorised on more...

• Merchandising Conglomerates

  see Multi-Channel Marketing System. more...

• Merchant

  _an independent marketing intermediary. more...

• Merchant Wholesaler

  an independent marketing middleman buying and taking title to goods and reselling them more...

• Message Match

  Message match is a measure of how well your landing page headline matches more...

• Me-Too Competitive Strategy

  see Follow-the-Leader Strategy; Breakthrough Opportunities. more...

• Me-Too Products

  risk-avoiding products which are not significantly different from those of competitors. more...

• Microanalytical Model

  a descriptive model, designed to communicate, explain or predict some real system or more...

• Micro-environment

  the factors or elements in a firm's immediate environment which affect its performance more...

• Micromarketing

  the study of marketing decision-making from the perspective of an individual firm or more...

• Micromarkets

  markets in which the volumes of demand are relatively small owing to the more...

• Microsales Analysis

  the analysis of the sales performance of an organisation during a particular accounting more...

• Microscheduling (of Advertising Expenditure)

  the allocating of the total expenditure on advertising within a short period in more...

• Microsegmentation

  the division of a market into smaller groups of customers on the basis more...

• Middleman

  an independent marketing intermediary; an agent, wholesaler, retailer, etc. more...

• Middleman's Brand

  more...

• Middle-of-the-Roaders

  firms in a market which do not pursue a clear marketing strategy. more...

• Minor Decisions Close

  see Minor Points Close. more...

• Minor Points Close

  a closing technique in which a salesperson attempts to get the buyer to more...

• Mission

  see Corporate Mission. more...

• Missionary Selling

  selling in which the salesperson's role is to inform an individual with the more...

• Mission Statement

  see Corporate Mission Statement. more...

• MkIS

  abbrev. Marketing Information System. more...

• Mobile Friendly

  An online entity that is easily accessible and compatible with mobile devices. more...

• Mobile Marketing

  Using mobile devices to influence the behavior of prospective customers and consumers. more...

• Mock Purchase

  a tactic in which a person poses as a customer, usually to obtain more...

• Model

  a set of variables and their interrelationships which are designed to represent some more...

• Model Bank

  a variety of mathematic models used in a marketing information system to simulate more...

• Moderator

  Usually an expert in the subject forum who controls messages and inappropriate behaviour. more...

• Modes of Transportation

  the range of methods available for the shipment of goods - air, rail, more...

• Modified Rebuy

  a buying situation in which an individual or organisation buys goods that have more...

• Monadic Rating

  a method for measuring consumer preferences in which potential purchasers are asked to more...

• Money-Based Competitors

  other organisations offering products on which a company's potential customers might spend their more...

• Monitoring Time

  part of the non-monetary price a consumer pays for a product; the time more...

• Monopolistic Competition

  a market situation in which there are many sellers and many buyers of more...

• Monopoly

  a market situation in which there is only one seller. more...

• Monopsony

  a market situation in which there is only one buyer. more...

• Moral Pricing

  a pricing method used where the product is socially or politically sensitive and more...

• Motivation

  that which provides the inner drive for a person to act. more...

• Motive

  an inner state directing a person towards the satisfaction of a need. more...

• Movie Tie-Ins

  a promotional strategy in which a payment is made to a movie company more...

• Moving Average

  a forecasting method using the average volume achieved in several recent sales periods more...

• MRO Supplies

  abbrev. Maintenance, Repair and Operating supplies. more...

• MRSA

  abbrev. Market Research Society of Australia. more...

• Multi-Attribute Models of Attitudes

  The several theories of attitudes, such as Fishbein's learning theory of attitudes, with more...

• Multibrand Strategy

  the use of more than one brand within a product category in order more...

• Multi-Channel Marketing System

  a system in which a producer uses more that one channel of distribution; more...

• Multichotomous Question

  a closed-ended question in a marketing research questionnaire in which a respondent must more...

• Multidimensional Scaling

  a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, more...

• Multidomestic Strategy

  A strategy that enables individual subsidiaries of a multinational firm to compete independently more...

• Multiform Corporations

  highly diversified conglomerates with many unrelated businesses. more...

• Multilevel In-Depth Selling

  a tactic used by selling organisations where the buying centre of a large more...

• Multilevel Marketing

  a form of direct selling in which distributors of a product attempt to more...

• Multimodal Transportation

  some combination of rail, sea, road, air and pipeline services for the shipment more...

• Multinational Corporation

  an organisation operating in several countries, often having a substantial share of their more...

• Multiple Channel System

  the use of more than one channel of distribution to sell a product, more...

• Multiple Exchanges

  a term used in non-profit marketing in reference to the fact that non-profit more...

• Multiple Marketing Channels

  more than one distribution channel serving either a single market or different target more...

• Multiple Niching

  a strategy adopted by a company operating simultaneously in more than one market more...

• Multiple Packaging

  the practice of placing several units of a product (chocolate bars, soups, yogurt, more...

• Multiple Pricing

  see Flexible Pricing. more...

• Multiple Publics

  a term used in non-profit marketing in reference to the fact that non-profit more...

• Multiple Segmentation Approach

  targeting a number of distinct segments in the same market and developing a more...

• Multiple Sourcing

  buying supplies from several vendors so that the risk of any one source more...

• Multiple Unit Pricing

  offering a lower price per unit for the purchase of two or more more...

• Multiple Zone Pricing

  see See Delivered Pricing; Zone Pricing. more...

• Mummy Dust

  a slang term referring to the ingredients, parts or accessories that manufacturers sometimes more...