Mass Marketing

Marketing dictionary

Mass Marketing

a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone; also referred to as Unsegmented Marketing or Undifferentiated Marketing.

See: Differentiated Marketing Product-Differentiated Marketing

Back to previous
Rate this term


Browse A-Z

Select a letter to find terms listed alphabetically.