T
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Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Tt'
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T Distribution
A theoretical probability distribution that is similar to a normal distribution. The T more...
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T-O Technique
a closing technique commonly used in retailing where one salesperson 'turns over' the more...
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TARPS
abbrev. Target Audience Rating Points. more...
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TPC
abbrev. Trade Practices Commission. more...
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Table
Orderly arrangement of quantitative data in columns and rows. Also called matrix. more...
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Tacit Collusion
Circumstance where two companies agree upon a certain strategy without putting it in more...
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Tacit Knowledge
Unwritten, unspoken, and hidden vast storehouse of knowledge held by practically every normal more...
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Tactic
a detailed, specific plan or course of action by which a strategy is more...
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Tactical
Involving or pertaining to actions, ends, or means that are immediate or short-term more...
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Tactical Management
The administrative process of selecting among appropriate ways and means of achieving a more...
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Tactical Plan
The steps or tactics needed to achieve the goals defined in a strategic more...
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Tactical Planning
planning of the shorter-term tactics to be used in implementating strategies to be more...
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Tactical Pricing
Short-term price variation aimed at thwarting competition or gaining market entry. more...
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Tactics
Means by which a strategy is carried out; planned and ad hoc activities more...
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Tactile Communication
a form of nonverbal communication or body language in which touching, handshaking, kissing, more...
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Tagging
see Dealer Listing. more...
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Tailored Advertising
Targeted advertising specifically to the needs and wants of consumers, can also tailor more...
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Take Home Pay
Portion of a salary or wages that an employee actually gets (takes home) more...
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Take and Pay Contract
Buyer-seller agreement where (unlike in a take or pay contract) the buyer's obligation more...
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Take or Pay Contract
Buyer-seller agreement where (unlike in a take and pay contract) the buyer's obligation more...
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Take-Away Acquisition
The purchase of a company that already has an offer to be purchased more...
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Takeover
Assumption of control of another (usually smaller) firm through purchase of 51 percent more...
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Takeover Battle
Circumstances with one firm resisting acquisition by another company. more...
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Tall Organization
Pyramid-type organization that has relatively large number of levels in its hierarchy of more...
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Tamper-Proofing
the sealing of packages of products in such a way as to make more...
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Tangible
Having physical existence and/or form, or discernible through one or more senses. more...
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Tangible Asset
Cash, equipment, machinery, plant, property anything that has long-term physical existence or is more...
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Tangible Benefits
Benefits that can be quantified, especially in money. more...
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Tangible Cost
The amount assigned to an area of business operations, such as payment for more...
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Tangible Product
see Actual Product. more...
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Tangible Product Attributes
elements of a product which have physical dimensions or are discernible by the more...
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Tangible Symbol
a service mark or design, usually of solid appearance, used by some service more...
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Target
1. Any objective of economic policy. 2. The value of an economic variable more...
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Target Audience
Particular group of people, identified as the intended recipient of an advertisement or more...
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Target Audience Rating Points
a commonly used measure of the gross cumulative exposure of an advertising campaign. more...
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Target Margin on Sales
the desired profit on each sale; used to determine the selling price where more...
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Target Market
A particular market segment at which a marketing campaign is focused. more...
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Target Market Identification
The process of a marketer in identifying the most profitable areas to offer more...
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Target Marketing
Identifying a target market after detailed research, and developing specific marketing campaigns focused more...
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Target Population
See Target Audience more...
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Target Price
a price which is set in order to achieve a set percentage return more...
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Target Public
the group whose needs and wants are served by a nonprofit organisation. more...
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Target Return Pricing
a pricing method in which a formula is used to calculate the price more...
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Target Return on Investment
a pricing method which seeks the achievement of a desired return on investment. more...
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Target Value
Aimed-for output from a process, or result from a measurement. more...
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Targeted Revenue
the desired income from sales of the goods and services produced. more...
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Targeting Strategy
The selection of potential customers to whom a business wishes to sell products more...
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Tariff
a government tax or duty on imported goods. more...
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Task
The smallest identifiable and essential piece of a job that serves as a more...
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Task Analysis
Systematic identification of the fundamental elements of a job, and examination of knowledge more...
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Task Attribute
Aspect of an activity or task that may be communicated through one or more...
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Task Description
Detailed statement of work that accompanies a task order in construction contracts. more...
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Task Environment
External environment of an organization which affects its ability to reach business goals. more...
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Task Force
Temporary group of people formed to carry out a specific mission or project, more...
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Task Identity
Extent to which a job involves doing a complete from beginning to end more...
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Task Inventory
List that itemizes all of the task involved in the performance of a more...
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Team Based Organization (TBO)
Non-traditional, innovative work environment relying on teams to achieve its objectives. TBO's major more...
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Team Building
1. Philosophy of job design in which employees are viewed as members of more...
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Team Capacity
The capability to achieve a set amount of productivity within a single day. more...
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Team Development
Enhancement of the effectiveness of work groups, by improving goal- and role-clarification and more...
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Team Dynamics
The behavioral relationships between members of a group that are assigned connected tasks more...
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Team Leader
A team member who may not have any authority over other members but more...
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Team Management
The administration of a group of people assembled to work on a particular more...
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Team Member
A person belonging to a specific group of people involved in attempting to more...
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Team Selling
the use of two or more representatives from a selling company to present more...
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Teaming Arrangement
Agreement between two or more firms to act together as a prime contractor more...
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Teamwork
The process of working collaboratively with a group of people in order to more...
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Technical Sales Representative
a salesperson hired primarily for his or her technical or scientific expertise. more...
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Technical Standard
Formal and precise specifications. more...
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Technical Support
User-friendly assistance for individuals having technical problems with electronic devices. The technical support more...
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Technological Environment
that part of the firm's external environment in which changes in technology affect more...
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Technological Factors
Influences that have an impact on how an organization operates that are related more...
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Technological Forces
The influences that developments in technology have on consumers, business and society in more...
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Technological Monopoly
A monopoly that occurs when a single firm controls manufacturing methods necessary to more...
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Technological Obsolescence
When a technical product or service is no longer needed or wanted even more...
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Telemarketers
Individuals working to solicit sales or promotion of a product or service in more...
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Telemarketing
a cost effective method of selling to prospective customers and of maintaining contact more...
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Telephone Banking
Provision of certain banking services (such as account balance inquiry, funds transfer, and more...
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Telephone Interviews
a rapid and moderately inexpensive means of gathering marketing research data. more...
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Teleshopping
a form of non-store or in-home retailing in which the consumer can purchase more...
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Temporary Employee
An individual typically hired to help a business meet increased short term demand more...
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Tenant
Entity that (1) occupies or possesses a property by any type of claim, more...
- Tenant's Policy
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Tender
1. Article or token (such as coins or banknotes) that serve as means more...
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Terminal Market
the market to which commodity products are shipped from local and regional markets more...
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Terms and Conditions
General and special arrangements, provisions, requirements, rules, specifications, and standards that form an more...
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Terms and Conditions of Employment
See Terms of Employment more...
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Terms of Employment
Arrangements and conditions set out in a contract of employment. Also called terms more...
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Territorialisation
the division of a sales region into territories. more...
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Territory
see Sales Territory. more...
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Territory Management
see Sales Territory Management. more...
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Test Market
a city, region or state used to test market reaction to a new more...
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Test Marketing
see Market Testing. more...
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Test name caity
abbrev. Australian Association of National Advertisers. more...
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Testimonials
written recommendations from satisfied purchasers of a product to be used in selling more...
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The New York Times
An internationally recognized daily newspaper founded in 1851 and distributed throughout the United more...
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The Wall Street Journal
International newspaper with a strong focus on investing and corporate news. This publication more...
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Theoretical Framework
A group of related ideas that provides guidance to a research project or more...
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Theory
A set of assumptions, propositions, or accepted facts that attempts to provide a more...
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Theory of Constraints (TOC)
Concepts and methodology aimed (like lean production) mainly at achieving most efficient flow more...
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Theory of Needs
Theory based on the concept that humans act and respond to various situations more...
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Theory of Probability
A mathematical theory that serves as the basis for insurance. more...
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Theory-in-Use Model
a decision-making tool employing previous learning and experience; theory-in-use models incorporate statements such more...
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Thin Market
1. UK: Futures market where the price of underlying asset (commodity, currency, financial more...
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Think Tank
Research institute (usually independently financed) staffed with interdisciplinary group of experts engaged in more...
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Third Country Dumping
An unfair trade practice which occurs when one country's imports into another country more...
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Third Party Ad Serving
A system used to display ads to websites that is performance tracked and more...
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Third Sector
Voluntary or non-profit sector of an economy; described by Jim Joseph (President, Council more...
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Third World
Collective name for most of the nations of Africa, Asia, Latin America, and more...
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Third-Line Forcing
an arrangement in which a manufacturer sells a prodcut to a reseller only more...
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Third-Party
Someone who may be indirectly involved but is not a principal party to more...
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Third-Party Insurance
Liability insurance purchased by an insured (the first party) from an insurer (the more...
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Thought-Leader Survey
a technique sometimes used in the exploratory stage of marketing research where personal more...
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Threat Matrix
see SWOT Analysis. more...
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Threshold Firm
see Market Nicher. more...
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Threshold Level
Point after which radical changes are likely to occur. more...
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Thrust Marketing
a term used to refer to situations in which sales managers change their more...
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Tie-In Arrangements
an arrangement in which a manufacturer sells a product to a reseller only more...
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Tight Money
Money that can be borrowed only at high interest rates, usually because of more...
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Time Analysis
a time management technique in which the amount of time allocated to each more...
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Time Budgeting
See Time Management more...
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Time Card
This document is prepared to show how many hours an employee worked during more...
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Time Management
the perception of time as a valuable asset and the systemmatic structuring of more...
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Time Period
Space of seconds, minutes, hours, days, weeks, months or years with an established more...
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Time Prices
the shopping time, travel time, waiting time, performance time and monitoring time that more...
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Time Scale
Unit of time measurement (hour, day, week, etc.) used to schedule an activity, more...
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Time Utility
the value given to a product by virtue of the fact that it more...
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Time of Completion
Fixed date or number of calendar days (including weekends and holidays), working days more...
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Time to Expiry
The specific amount of time that remains prior to the time that a more...
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Time to Market
Length of time taken in product development process from product idea to the more...
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Time-Efficient Retailing
a recent trend in retailing in which retailers attempt to position themselves by more...
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Timing Objection
an objection by a prospective buyer to the timing of the purchase of more...
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Title Flow
the transfer of title or ownership of products as they pass from one more...
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Title Insurance
A policy insuring the owner or mortgagee against loss by reason of defects more...
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Tolerance Threshold
1. Quality: Maximum allowable departure from a standard or specification that a part, more...
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Toll Manufacturing
An arrangement in which a company(which has a specialized equipment) processes raw materials more...
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Top Management
The highest ranking executives (with titles such as chairman/chairwoman, chief executive officer, managing more...
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Top Management Commitment
Direct participation by the highest level executives in a specific and critically important more...
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Top-Down Approach to Planning
an approach to planning in which senior management determines objectives, strategies, tactics, etc more...
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Top-Down Approach to Promotion Budgeting
an approach to promotion budgeting in which the amount to be spent on more...
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Top-Down Approach to Sales Forecasting
an approach to forecasting which takes the company's objectives rather than market conditions more...
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Top-Down Forecasting
A demand estimation process whereby product demand predictions for a business are generated more...
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Total Costs
the sum of the fixed and variable costs incurred in the production of more...
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Total Employment Cost
The actual amount paid for all employee wages and benefits. This includes wages, more...
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Total Expenditure
The sum of the price paid for one or more products or services more...
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Total Fixed Cost
The overall sum of expenses that stays constant for a business even though more...
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Total Housing Expense
The total amount that a homeowner spends on mortgage payments, property insurance, homeowner's more...
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Total Income
The sum of all money received by an individual or organization, including income more...
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Total Liabilities
The total amount of all financial obligations of a company including all creditor more...
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Total Market Value
The amount a stock or bond is worth on the trading market. more...
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Total Opens
Total Opens metric is the number of instances where a recipient opens a more...
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Total Operating Assets
Assets held by a company for its own use and not for resale more...
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Total Output
Alternative term for Aggregate Supply. more...
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Total Profit
A common measure of a company's success equal to the net revenue that more...
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Total Quality Control (TQC)
Application of quality management principles to all areas of business from design to more...
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Total Quality Management
A holistic approach to long-term success that views continuous improvement in all aspects more...
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Total Time Spent Listening (TTSL)
Number of 15-minute segments of listening to a radio station by a particular more...
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Total Value
Sum of all expenditure liable to be incurred (such as installation, consumables, breakdown, more...
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Toxic Waste
Discharge or byproducts of industrial processes, such as cyanide compounds, chlorinated compounds, and more...
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Traceable Cost
Expense that can be directly assigned to an activity or cost object on more...
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Trade
Commercial transaction involving the sale and purchase of a good, service, or information. more...
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Trade Association
Organization whose members are involved in a particular business or trade, such as more...
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Trade Barriers
economic and financial measures, including tariffs, quotas, documentation requirements, etc. imposed by some more...
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Trade Contractor
Sub-contractor who specializes in a particular aspect of a construction project, such as more...
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Trade Discount
an allowance or price reduction in payment for a channel member's participation in more...
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Trade Marketing
The focusing of marketing efforts by manufacturers on the distribution channel ('the trade'), more...
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Trade Practices Act
legislation introduced to protect consumers from unfair dealings with sellers. more...
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Trade Practices Commission
a body established under the Trade Practices Act 1974 (Commonwealth) to administer and more...
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Trade Promotion
Marketing campaign directed at wholesalers or retailers rather than at final consumers. In more...
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Trade Promotions
see Trade Sales Promotion. more...
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Trade Publications
magazines, newletters, journals, directories, etc which serve the interests of particular industries; often more...
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Trade Sales Promotion
an incentive offered to resellers to encourage them to buy more of a more...
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Trade Secret
Type of intellectual property such as formulary, know how, process, system, or confidential more...
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Trade Selling
selling products to wholesalers and retailers for resale purposes. more...
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Trade Show
an exhibition or fair at which manufacturers display their products for the benefit more...
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Trade Union
an exhibition or fair at which manufacturers display their products for the benefit more...
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Trademark
a name, design or symbol registered for the exclusive use by a manufacturer more...
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Tradeoff
A technique of reducing or forgoing one or more desirable outcomes in exchange more...
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Traders
the earliest form of salespeople, existing in most ancient societies; typically, traders had more...
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Trading Areas
major cities and centres of business, often used as the basis of sales more...
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Trading Down
adding a lower-priced version of a product to the range, generally to capture more...
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Trading Stamps
a form of sales promotion used by retailers in which customers receive stamps more...
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Trading Up
adding a higher-priced, higher-quality version of a product to the range, generally to more...
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Traffic Builder
the lowest-priced item in a product line. See Prestige Builder; Product Line. more...
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Trafficking
1. Trafficking in an agency generally refers to facilitating movement through the production more...
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Training Project
Often a short-term training activity comprising of one or two courses with specific more...
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Training Support
Aids, devices, equipment, and services provided to facilitate efficient operation and maintenance of more...
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Training Task Analysis
Examination of each unit of job or work situation to determine conditions, standards, more...
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Trait
Component of a person's behavior that is assumed to serve as an explanation more...
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Trait Theory
The measurement of consistent patterns of habit in an individual's behavior, thoughts, and more...
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Transacting Insurance
A term used to refer to the actual conducting of insurance business, for more...
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Transaction Account
Deposit account from which its holder can make withdrawals or make transfers to more...
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Transaction Analysis
Accounting process of examining a transaction for entering it into an appropriate account. more...
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Transaction Cost
1. A fee charged by a financial intermediary such as a bank, broker, more...
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Transaction Cost Theory
"A theory accounting for the actual cost of outsourcing production of products or more...
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Transaction Marketing
A promotional strategy involves focusing on achieving quick sales without a significant attempt more...
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Transaction Price
Price of a certain quantity of a good or service expressed in terms more...
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Transaction Statement
Document that outlines the terms and the conditions of a commercial deal. more...
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Transaction Value
Customs value of an imported good computed on the basis of the price more...
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Transactional Functions
one of the three kinds of functions (with facilitating functions and logistical functions) more...
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Transactional Marketing
A strategy used in business targeting customers in making "one off" or point more...
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Transfer Price
the price charged by one division of a large company for the shipment more...
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Transfer of Technology
Movement of innovations, knowledge, and techniques from one organization or country to another more...
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Transfer of Training
Ability of a trainee to apply the behavior, knowledge, and skills acquired in more...
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Transformation
In an organizational context, a process of profound and radical change that orients more...
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Transformation Process
Changes made in a business or other organization which improve the company's employee more...
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Transformational Change
A shift in the business culture of an organization resulting from a change more...
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Transformational Leadership
Style of leadership in which the leader identifies the needed change, creates a more...
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Transition Management
Systematic planning, implementing, and monitoring change in an organization. more...
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Transitional Change
A shift in the way a process is completed, designed to increase efficiency. more...
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Transitional Economy
That is moving from being a controlled economy to being an open economy. more...
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Translation Method
see Boomerang Method. more...
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Transnational Company
A commercial enterprise that operates substantial facilities, does business in more than one more...
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Transnational Corporation
A stage of development of the global/transnational corporation. more...
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Transnational Strategy
An international business structure where a company's global business activities are coordinated via more...
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Transparency
"1. See-through, clear piece of acetate used for projecting data, diagrams, and text more...
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Transparent Market
In which price and supply information is readily available to the public. more...
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Transportability
Capability of an item or material to be moved by any means such more...
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Transportation Insurance
A policy that covers the insured's property while in transit. All modes of more...
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Travel and Entertainment Expense
An expense incurred by an employee while he/she is traveling for business purposes more...
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Traveller
an old term for a salesperson; a travelling salesperson. more...
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Travelling Salesperson
see Traveller. more...
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Trend
A pattern of gradual change in a condition, output, or process, or an more...
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Trend Analysis
a forecasting method in which likely future sales are estimated by statistical analysis more...
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Trend Chart
Graphical representation of time series data (information in sequence over time) showing the more...
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Trial Close
a technique used in selling to assess the buyer's readiness to make a more...
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Trial Objective
one of a three possible aims or objectives (with loading objective and loyalty more...
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Tribal Knowledge
A set of unwritten rules or information known by a group of individuals more...
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Trickle-Across Concept
the notion that the adoption of a particular fashion will spread horizontally within more...
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Trickle-Down Concept
the notion that the adoption of a particular fashion will flow downward from more...
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Trickle-Up Concept
the notion that the adoption of a particular fashion will flow upward from more...
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Triple Bottom Line
Financial, social, and environmental effects of a firm's policies and actions that determine more...
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Truth in lending
The disclosure of credit terms to consumers. more...
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Try-On-For-Size Method
a buyer-based approach to pricing in which salespeople test resellers' reactions to the more...
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Turing Test
Test used to evaluate the intelligence level of a machine. Named after British more...
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Turnaround
Positive, sustained reversal of hitherto prevailing negative conditions, or in the performance of more...
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Turnaround Time
Period for completing a process cycle (such as repair or replacement of a more...
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Turnover Method
see T-O Technique. more...
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Turnover Rate
A human resources metric which expresses the number of employees lost through firing, more...
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Tutorial
Self-paced instructional program that provides step by step information in presenting a concept more...
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Tweens
A marketing term used to refer to preadolescents or preteens, usually including individuals more...
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Twitter
Twitter is an online social networking service and microblogging service that enables its more...
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Two Level Channel
a marketing channel in which there are two levels of intermediaries (for example, more...
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Two-Way ANOVA
A means of comparing multiple levels of two independent variables. The two-way ANOVA more...
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Two-Way Stretching
introducing new products into a product line at both the higher and lower more...
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Tying Contract
an agreement, usually illegal, which forces an intermediary (wholesaler, retailer, etc) to purchase more...
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Type A Personality
A temperament characterized by excessive ambition, aggression, competitiveness, drive, impatience, need for control, more...
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Type B Personality
A temperament characterized by moderate ambition and drive, accommodating attitude, cooperativeness, focus on more...
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Type C Personality
A psychological disposition whereby an individual seems quiet and thoughtful, but is in more...