V
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Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Vv'
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VALS
abbrev. Values and Lifestyle System. more...
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VAT
abbrev. Value Added Tax. more...
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VMS
abbrev. Vertical Marketing System. more...
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Valence
A salesperson's desire to receive additional amounts of a given reward (e.g., a more...
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Validity
in marketing research, the obtaining of the right information for the purposes of more...
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Value
1. Accounting: The monetary worth of an asset, business entity, good sold, service more...
- Value Added
- Value Added Tax
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Value Analysis
the rating by a buying organisation of slightly different product offerings for the more...
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Value Based Pricing
Value-based pricing is the practice of pricing your event at a level that more...
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Value Chain
1. an organisationâs set of activities that link the sourcing of raw materials more...
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Value Expressive Reference Group Influence
A function of attitudes that allows the individual to express his or her more...
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Value Pricing
a pricing approach in which the selling price of a good or service more...
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Value Proposition
a clear statement of who the target market for a particular product is, more...
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Value Retailing
positioning a retail store as one in which consumers receive greater overall value-to-cost more...
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Value and Life Style System (VALS)
a system developed at Stanford Research Institute for classifying the American adult population more...
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Value-Added Consumer Orientation
a recognition by the company that the price consumers are prepared to pay more...
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Value-Added Tax
a tax based on the amount by which value has been added to more...
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Value-Added Wholesaling
providing more wholesaler services and lowering the cost of these services to retailers more...
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Value-Expressive Function of Attitudes
A function of attitudes that allows the individual to express his or her more...
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Value-In-Exchange
The amount of money or goods actually paid for a product or service. more...
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Value-In-Use
The amount of money or goods that buyers would be willing to pay more...
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Value-In-Use Pricing
A method of setting prices in which an attempt is made to capture more...
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Values
enduring moral beliefs shared by members of a society and contributing to its more...
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Values and Lifestyle System (VALS)
a technique, developed in the U.S. by SRI International, in which individuals are more...
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Vampiring
a colloquial term used in reference to a situation in which a celebrity more...
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Van Distributor
a specialty wholesaler making frequent and regular deliveries of fast-moving consumer goods, mainly more...
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Variability
one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a more...
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Variable Costs
costs that vary directly with the volume or quantity produced; variable costs plus more...
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Variable Overhead
All of the expenses, other than labor, which fluctuate on a monthly basis more...
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Variable Pricing
see Flexible Pricing. more...
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Variety Seeking Decisions
purchase decisions made by consumers who are willing to try a diversity of more...
- Variety Store
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Veblen Effect
Abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but more...
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Vending Machine
a coin-operated device which can be used to dispense a variety of consumer more...
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Vendor
a seller or supplier. more...
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Vendor Analysis
the rating by a buying organisation of all possible suppliers of a product more...
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Vendor Loyalty
the allegiance a firm gives to a supplier; straight rebuys usually reflect vendor more...
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Vendor Rating
see Vendor Analysis. more...
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Vendor Selection Strategy
the decision-making that occurs when a firm selects a supplier in order to more...
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Venture
A risky new product project or business start-up. Ventures are often staffed by more...
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Venture Team
key people from various departments of an organisation given responsibility for the development more...
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Venue Marketing
Promotional strategy linking a sponsor to a physical site (sponsorship of stadiums, arenas, more...
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Vertical Channel Conflict
discord among members at different levels of a marketing channel, for example manufacturer-wholesaler more...
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Vertical Co-operative Advertising
shared advertising by two or more members at different levels of a channel more...
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Vertical Decisions
management decisions which coordinate the flow of goods and services, title, information, payment more...
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Vertical Diversification
see Vertical Integration. more...
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Vertical Integration
a strategy for growth in which a company adds new facilities to existing more...
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Vertical Market
a market for a product that is used in one (or few) industries. more...
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Vertical Marketing System
an organised, structured and unified distribution channel system in which producer and intermediaries more...
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Vertical Price Fixing
agreement between producers and retailers to maintain the producers' recommended retail price; vertical more...
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Vertical Structure of the Sales Organization
An enumeration of which managerial positions have the authority for carrying out specific more...
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Videotex
a home shopping technology; an interactive system allowing subscribers to the system to more...
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Viral Cycle Time
Viral Cycle Time (VCT) is the length of time to attract/invite another user more...
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Viral Marketing
Any method where existing groups and communities of people are influenced by a more...
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Virtual Bank
Internet based financial institution that offers deposit and withdrawal facilities, and other banking more...
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Virtual Market Place
A marketplace based on the internet where numerous companies execute economic transactions. more...
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Virtual Network
Temporary network created by point-to-point (unicasting) connection over public telephone lines, custom-tailored to more...
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Virtual Office
Mobile or remote work-environment equipped with telecommunication links and basic office furniture, but more...
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Virtual Reality (VR)
Realistic, real time, three-dimensional (stereoscopic) computer simulation of physical objects and space. Employed more...
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Virtual Team
Whose members are interact primarily through electronic communications. Members of a virtual team more...
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Virtual Workplace
A workplace that has multiple locations, but not necessarily the same all the more...
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Vision Statement
An aspirational description of what an organization would like to achieve or accomplish more...
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Visionary Companies
Leading innovators who show consistent improvements in their market share, profitability, and stakeholder more...
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Visit Duration
Measures the time a user spent during one visit to a website. more...
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Visual Analysis
Observation of the obvious, external features (usually without the aid of an instrument) more...
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Visual Identity
Visible elements of a brand, such as color, form, and shape, which encapsulate more...
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Visual Merchandising
The use and manipulation of attractive sales displays and retail floor plans to more...
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Voice Recognition
Ability of an electronic security device to recognize the voice (which is unique more...
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Voice-Over
a commentary heard on a TV advertisement, but spoken by an off-screen announcer. more...
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Voicemail
Spoken message left in the called party's 'mailbox' in the caller's own voice. more...
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Volume Analysis
a technique or method of marketing control in which sales volume in dollars more...
- Volume Discount
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Volume Pricing
A pricing strategy that allows discounts for bulk purchases. Typically, the greater the more...
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Volume Reduction
Processing waste materials to decrease the space they occupy by biological (composting), mechanical more...
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Volume Segmentation
the division of a market into segments on the basis of the varying more...
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Voluntary Chain
a group or chain of retailers working together on a non-contractual basis to more...
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Voluntary Group
see Voluntary Chain. more...
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Voluntary Sector
That part of not-for-profit segment of an economy from which quasi-public institutions such more...
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Volunteer
1. A person that that actively takes on a task, responsibility, or project more...
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Voucher
a type of consumer sales promotion in which vouchers (or coupons) sent by more...
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Vulnerability Assessment
A process for identifying inadequate computer and network securities that cause technological weaknesses. more...