Venture

Marketing dictionary

Venture

A risky new product project or business start-up. Ventures are often staffed by managers who are pulled out of their regular functional jobs and assigned to the project. The venture may be totally in-house (located on the customary premises, close to the regular operation) or it may be spun out (relocated at some point well apart from the ongoing operation). If carried out in cooperation with another firm, it is a joint venture.

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