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Viewing terms beginning with 'Oo'

• O2O

  O2O is an abbreviation used within the retail sector and refers to "Online more...

• OLAP

  Acronym for Online Analytical Processing, which allows the user to quickly analyze information more...

• Objections

  any form of sales resistance offered by a buyer to a salesperson. more...

• Objective Budgeting

  more...

• Objective and Task Method of Budgeting

  more...

• Objectives

  specific, measurable outcomes or results that an organisation plans to achieve in a more...

• Objectives of Marketing Research

  The objectives of marketing research are to provide relevant, accurate, reliable, valid and more...

• Objectivity Principle

  An accounting principle that states that a company's financial information must be based more...

• Obligated Balance

  Amount remaining unspent in a budget allocation for a specific purpose. more...

• Observation Method

  an method of obtaining marketing research data by watching human behaviour; mechanical monitoring more...

• Observation Research

  Descriptive research that monitors respondents' actions without direct interaction. Sometimes called a quasi-experiment. more...

• Observation Room

  The room from which client personnel observe and listen to focus group proceedings more...

• Observational Learning

  A process in which people learn by observing the actions of others. A more...

• Observer Bias

  The tendency for observers to record data that may be biased as a more...

• Obsolescence

  The act or process of a product's becoming out-of-date, discarded, no longer in more...

• Obsolete Inventory

  Inventory for which there is no forecast demand expected. A condition of being more...

• Occasion Segmentation

  Dividing the market into groups according to occasions when buyers get the idea more...

• Occupancy Cost

  Expense of occupying factory, office, warehouse, or other space, and which is often more...

• Occupancy Phase

  Specific period, stipulated in a construction contract, that follows the construction phase. During more...

• Occupant

  Resident of a dwelling, piece of land, or premises, as its owner or more...

• Occupational Accident

  Accident that occurs in the course of a person's employment and is caused more...

• Occupational Environment

  Physical surroundings and social environment at a workplace. more...

• Occupational Hazard

  Danger to health, limb, or life that is inherent in, or is associated more...

• Occupational Psychology

  Branch of psychology that focuses on human beings in the workplace, including job more...

• Odd Even Pricing

  Psychological pricing method based on the belief that certain prices or price ranges more...

• Odd Lot

  Dealing with broken lots or unbalanced assortments reduced in price for quick turnover. more...

• Odd Pricing

  pricing so that all prices end in an odd number, as in $7.95, more...

• Odd-Even Pricing

  see Odd Pricing. more...

• Off Balance Sheet

  Accounting category not shown (recorded) on a balance sheet, such as an operating more...

• Off Season

  Time of the year during which demand is lowest. Also called off peak more...

• Off the Book

  Payment or receipt of money for which no official record is kept. more...

• Off the Record

  Statement that is said in aside and is not meant to be a more...

• Off the Shelf Item

  Commercially produced, ready made, standardized, and regularly available equipment, goods, parts, software, etc. more...

• Off-Invoice Allowance

  a reduction in price allowed to a retailer in return for purchasing specific more...

• Off-Page SEO

  Off-Page SEO is what "other websites say" about a site. It refers to more...

• Off-Premise Buying

  buying that is done by wholesalers and retailers through buying offices located overseas more...

• Off-Price Retailer

  a retail store specialising in buying leading brand items in bulk for resale more...

• Off-Price Shopping Center

  A shopping center specializing in off-price retail tenants. more...

• Off-Retail Percentage

  The markdown as a percentage of the original price. For example, an item more...

• Off-Schedule

  A sales person who is not performing the agreed upon or necessary tasks more...

• Offensive Competitive Strategy

  A corporate strategy consisting of attempting to pursue changes within its industry. The more...

• Offensive Marketing Strategies

  A term used to describe an approach an attitude to marketing characterised by more...

• Offer

  The terms and conditions (price, quantity, delivery date, shipping costs, guarantee, etc.) under more...

• Office Error

  A nonsampling error that arises in the processing of data because of errors more...

• Office Supplies

  The materials that are consumed within an office setting during normal business operations. more...

• Office Supplies Expense

  When a company purchases office supplies, the transaction must be recorded in the more...

• Official Statement

  A written comment prepared for the purpose of responding consistently to any question more...

• Offshore Manufacturing

  Assembly or full manufacturing in a country where labor and/or raw materials are more...

• Offshore Outsourcing

  Work done for a company by people in another country that it typically more...

• Offshore Production

  Manufacturing or assembly in another country, typically one with lower wages or less more...

• Offsite Fabrication

  A process that includes the manufacture and assembly of parts or systems at more...

• Offsite Storage

  Physically remote facility or site equipped to provide protected storage for magnetic/optical media, more...

• Oligopolistic Competition

  a competitive situation in which there are only a few sellers (of products more...

• Oligopolistic Environment

  A market situation in which only a few large firms compete in either more...

• Oligopoly

  a market situation in which there are only a few sellers; in an more...

• Oligopsony

  a market situation in which there are only a few buyers. more...

• Omnibus Panel

  Study over time in which the sponsoring research company defines the audience to more...

• Omnibus Research

  Omnibus surveys are based on questionnaires that are sent out regularly to a more...

• Omnibus Survey

  a type of marketing research survey, commonly organised by a major professional marketing more...

• On Order

  When the retailer has ordered merchandise and it has not been received, it more...

• On-Pack Premium

  a common form of consumer sales promotion in which a gift is banded more...

• On-Page SEO

  On-Page SEO is what a website "says to a search engine". It optimises more...

• On-Percentage

  The result of multiplying together the complements of a given series of discount more...

• On-the-Job Training

  sales training given in the field rather than in a formal classroom setting. more...

• One Hundred Percent Location

  The retail site in a major business district that has the greatest exposure more...

• One Level Channel

  a marketing channel in which there is only one intermediary (for example, a more...

• One Price Retailer

  A store that offers all merchandise at a fixed price, the same to more...

• One-On-One Interviews

  In-depth interviews involving a one-to-one relationship between the interviewer and the respondent. more...

• One-Price Policy

  a policy of offering the same price to every customer. more...

• One-Step Approach

  A direct-marketing strategy in which the medium is used directly to obtain an more...

• One-to-One Marketing

  Customising products and marketing communication for an individual person or firm according to more...

• Ongoing Process Capability

  Ongoing Process Capability is a long term measure of statistical process control or more...

• Online Advertising

  Use of internet as an advertising medium where promotional messages appear on a more...

• Online Advertising Measures

  Five basic measures are: (1) Visitor, someone who voluntarily connects to a website. more...

• Online Community

  a network of people who communicate with one another and with an organization more...

• Online Corporate Reputation

  The status of a corporation in the Internet through blogs, public discussions and more...

• Online Database

  A web based filing system designed to store information. The database can be more...

• Online Marketing

  Term referring to the Internet and e-mail based aspects of a marketing campaign. more...

• Online Rate

  The charge rate per unit for goods or services that are ordered through more...

• Online Reach

  The percentage of people reached through paid and owned media out of your more...

• Online Shopping

  The act of purchasing products or services over the Internet. Online shopping has more...

• Ontology

  more...

• Open Account

  The sale of goods on credit. The seller gives the buyer no written more...

• Open Bid

  a system, common in the government market, of calling for bids from selected more...

• Open Contract

  Whose terms do not constitute the entire agreement between the contracting parties and more...

• Open Dating

  an aspect of labelling in which certain products are required, either by law more...

• Open Door Policy

  Management practice whereby all employees have direct access to the senior executives without more...

• Open Economy

  Market-economy mostly free from trade barriers and where exports and imports form a more...

• Open Innovation

  A business concept developed by Henry Chesbrough which encourages companies to acquire outside more...

• Open Market Value

  The price of goods and services when not controlled by cartels or government more...

• Open Order

  An order sent by a store to a market representative to be placed more...

• Open Promotion

  a sales promotion which is advertised widely and available to all who wish more...

• Open System

  any system or enterprise (nation or business firm) that is affected by external more...

• Open-Ended Question

  a question that allows the respondent the opportunity to express an opinion in more...

• Open-to-Buy

  the money that a reseller has available to spend on stock purchasing at more...

• Opens / Open Rate

  Opens / Open Rate metric is the number of recipients that have opened more...

• Operant Conditioning

  more...

• Operating Cash Flow

  Net income plus depreciation and amortization. more...

• Operating Expenses

  all the costs incurred by a firm in carrying out its day-to-day activities. more...

• Operating Statement

  a statement of the financial results of a company's operations during an accounting more...

• Operating Strategy

  The act of a company attempting to close the gap between its business more...

• Operational Definition

  A definition of a construct that describes the operations to be carried out more...

• Operational Effectiveness

  Any kind of practice which allows a business or other organization to maximize more...

• Opinion

  A belief or emotionally neutral cognition the individual holds about some aspect or more...

• Opinion Leader

  an individual who actively provides opinions about products to others or from whom more...

• Opportunism

  Practice of exploiting circumstances in self-interest, specially without regard to moral principles or more...

• Opportunistic Behavior

  The process of a business using the Generally Accepted Accounting Procedures for the more...

• Opportunities and Threats

  Agents, factors, or forces in an organization's external environment that are out of more...

• Opportunity Analysis

  see Marketing Opportunity Analysis. more...

• Opportunity Cost

  the value of the benefit forfeited by choosing one alternative over another. more...

• Opportunity Matrix

  a diagnostic marketing tool providing a means of appraising environmental attributes to alert more...

• Opt-In

  A program where membership is restricted to users who specifically requested to take more...

• Opt-Out

  A type of program that assumes inclusion unless stated otherwise. The term also more...

• Optimal Reorder Frequency

  see Economic Order Quantity; Just-In-Time Inventory System. more...

• Optimal Reorder Level

  see Economic Order Quantity; Just-In-Time Inventoy System. more...

• Optimising

  an approach to planning in which a firm expresses its intention to do more...

• Option

  A contract that allows the holder to buy or sell a specific stock more...

• Oral Contract

  Contract that is not in a written form, but is entirely valid and more...

• Order Cycle Time

  the time between placement of the order by the customer and the receipt more...

• Order Entry

  The order entry phase is the beginning phase of the order cycle process. more...

• Order Filling Costs - costs associated with filling orders

  warehousing, transportation, order processing, billing and collection of payments. more...

• Order Generation Costs - costs associated with obtaining orders

  advertising, personal selling and sales promotion. more...

• Order Getter

  a salesperson responsible for actively persuading customers to buy rather than simply collecting more...

• Order Processing

  all of the activities related to filling a customer's order - checking the more...

• Order Register

  A form or computerized record of orders placed with vendors. It includes the more...

• Order Taker

  a salesperson who writes up orders but is not involved in persuading customers more...

• Order-Shipping-Billing Cycle

  This describes the paperwork or information cycle of the order processing system. more...

• Ordinary Dating

  This is illustrated by such terms as "1/10, net 30" of "2/10, net more...

• Organic Search Listings

  Listings that search engines do not sell (unlike paid listings). Instead, sites appear more...

• Organic Search Rankings

  Search engine ranking of web pages found in SERPs. Source: SEMPO more...

• Organisation

  When used as a noun, organization implies the framework or structure within which more...

• Organisation Chart

  A visual representation of an organization structure. It identifies the organizational unit and more...

• Organisation Marketing

  activity related to the marketing of an association, school, college, hospital, sporting or more...

• Organisational Behavior

  The management theory and practice relating to how and why people behave as more...

• Organisational Buyer

  the individual responsible for the firm's purchasing. more...

• Organisational Buying

  purchasing done by organisations for resale purposes, for use in the manufacture of more...

• Organisational Buying Behaviour

  the study of the motives and actions of, and the influences upon, organisations more...

• Organisational Climate

  The general internal organizational environment that is determined by the organization's structure, leadership, more...

• Organisational Goals

  an organisation's broad, longer-term aims or performance expectations as opposed to its organisational more...

• Organisational Learning

  Organization-wide continuous process that enhances its collective ability to accept, make sense of, more...

• Organisational Management

  The process of organizing, planning, leading and controlling resources within an entity with more...

• Organisational Markets

  the sum of all industrial, institutional, reseller and government markets whose buyers purchase more...

• Organisational Objectives

  the sum of all industrial, institutional, reseller and government markets whose buyers purchase more...

• more...

• Organisational Structure

  the way in which a firm has arranged its lines of authority and more...

• Organized Market

  A group of traders operating under recognized rules in buying and selling a more...

• Original Retail

  The first price at which merchandise is offered for sale, accounted for as more...

• Other-Directedness

  A mode of conformity to the culture in which one draws values and more...

• Out Sizes

  The sizes that are either very large or very small and, if offered more...

• Out of Stock

  Temporarily not available. more...

• Out-Suppliers

  suppliers with whom the buying organisation has not had dealings previously and therefore more...

• Out-of-Stock Costs

  the cost of sales lost when a particular item is not available when more...

• Outbound Marketing

  Outbound marketing is also referred to interruption marketing. Outbound marketing is used as more...

• Outbound Telemarketing

  telemarketing in which a company uses trained salespeople to sell to customers by more...

• Outdoor Advertising

  advertising by means of posters and signs, stationary or mobile. more...

• Outer-Directed Consumers

  one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) more...

• Outlier

  An observation so different in magnitude from the rest of the observations that more...

• Outlined Presentation

  A systematic sales presentation that lists the most important sales points that a more...

• Output Evaluation Measure

  An objective measure of sales force performance including number of orders; average size more...

• Outreach

  Reaching out to potential customers and/or leads by a variety of methods including more...

• Outside Order-Taker

  a salesperson who visits customers to write up orders but is not responsible more...

• Outside Sales Facilities

  manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or more...

• Overage

  The amount by which a physical inventory exceeds the book inventory figures, as more...

• Overcoming Objections

  The process of successfully handling reasons given by prospects for not buying the more...

• Overhead Costs

  Ongoing operational expenses incurred by a business. These expenses may be referred to more...

• Overprivileged Family

  A family in a social class that has more than enough money to more...

• Overstored

  A market condition that exists when a geographic market area has too many more...

• Owned Media

  Any media that is owned and controlled by your brand. Examples include your more...

• Ownership

  "The ultimate and exclusive right conferred by a lawful claim or title, and more...

• Ownership Provision

  A provision that states that a policy may be owned by a different more...

• Ownership in Common

  Right of ownership shared by two or more entities such that on the more...