Online Advertising Measures

Marketing dictionary

Online Advertising Measures

Five basic measures are: (1) Visitor, someone who voluntarily connects to a website. Advertisers try to get visitors' names, age, gender, address (or zip code), visit frequency, preferences, usage patterns, etc. (2) Visit, act of the visitor connecting to the website. Any uninterrupted visit (no matter how short or long) is considered one visit. (3) Page view, what pages were viewed or requested by the visitor. (4) Ad view, number of page views multiplied by the number of ads on each page. (5) Click, visitor clicking mouse button on a linked object (the ad that carries the visitor to the advertiser's website).

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