H
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Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Hh'
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HTTP
Hyper Text Transfer Protocol (HTTP) is the protocol over which data is sent more...
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HTTPS
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the more...
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Habit
A learned response to a stimulus that has become automatic and routine, requiring more...
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Habit formation
The process of learning a specific behavior often requiring practice or rehearsal of more...
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Habitual Decision Making
consumer decision making or problem solving requiring only minimal search for, and evaluation more...
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Hacking
‘Hacking’ or the ‘Hacker Way’ is a process of building the best service more...
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Halo Effect
the transfer of goodwill from one product in a company's line to another; more...
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Hand Marking
The use of grease pencils, ink stamps, and pens to directly mark, package, more...
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Hand-to-mouth buying
The purchase by a business in the smallest feasible quantities for immediate requirements. more...
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Handbill
The term commonly used to identify a promotion piece that is either handed more...
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Handout
Inexpensive leaflet for free distribution at exhibitions or for promotional purposes, especially at more...
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Hands-on Consumer Research
Conducted by direct observation by managers of the way current customers use specific more...
- Hangout
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Hard Bounce
A hard bounce occurs when the email message is rejected because the email more...
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Hard Goods
As compared with soft goods, which have a textiles base, these goods mainly more...
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Hard Sell Approach
an approach to selling in which the salesperson puts pressure on the buyer more...
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Hardlines
General merchandise that includes appliances, automotive supplies, barbecue items, batteries, brooms, cookware, cutlery, more...
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Harvest Strategy
a deliberate decision to cut back expenditure of all kinds on a particular more...
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Hashtag
A hashtag is a tag used on the social network Twitter as a more...
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Hazardous Waste
Solid, liquid, or gaseous by-product of industrial processes that possesses at least one more...
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Head Terms
Search terms that are short, popular and straightforward; e.g., "helicopter skiing." These short more...
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Head-to-Head Competition
a competitive situation characteristic of oligopolistic circumstances, where the second or third leading more...
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Headline
The part of the written component of print advertising that is meant to more...
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Health Care Marketing
Marketing designed to influence the behavior of target audiences in which the benefits more...
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Healthy Scepticism
Marketing researchers show a healthy scepticism toward glib assumptions made by managers about more...
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Heatmap
A graphical representation of data where varying degrees of a single metric are more...
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Heavy Equipment
Products that are typically capital goods, normally purchased by end user customers. They more...
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Heavy Industry
1. Automobile, mining, petroleum, and steel industries which require very large capital investment more...
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Hedging
The sale or purchase of a currency in forward markets for future delivery more...
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Hedonic Demand Theory
The price an individual will pay for a good reflects the sum of more...
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Hedonic Scale
A scale for measuring general, overall opinion of a product. more...
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Hedonists
formally, those who habitually seek pleasurable experiences; individuals who, by nature, seek products more...
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Hendry Model
A model representing the amount of switching among the brands in a product more...
- Herzberg's Theory of Motivation
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Heterogeneity
see Variability. more...
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Heterogeneous Shopping Goods
shopping goods perceived by consumers as markedly different in quality and attributes; price more...
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Heuristic
1. (consumer behavior definition) A proposition that connects an event with an action. more...
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HiPPO
Highest Paid Person’s Opinion more...
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Hidden Objection
an unstated objection which a prospective buyer has to a product offered by more...
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Hidden Text
(Also known as Invisible text.) Text that is visible to the search engines more...
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Hierarchical Organisation
A classic form of organisation which, during the 19th century, was adapted by more...
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Hierarchy of Effects Models
various illustrations of the notion that marketing promotion induces consumers to move in more...
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Hierarchy of Merchandising Information
The strategic placement of in-store messages that lead the customers through the shopping more...
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Hierarchy of Needs
see Maslow's Hierarchy of Needs. more...
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High-Contact Retailing
a recent trend in retailing in which some retailers attempt to position themselves more...
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High-Involvement Products
products for which the buyer is prepared to spend considerable time and effort more...
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High-Price Strategy
a planned approach to pricing, appropriate in situations of inelastic demand, in which more...
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High-Touch Service
customer service that is characterised by a high level of personal contact with more...
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High-income Countries
Countries whose income per capita are high compared to the rest of the more...
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High-pressure Selling
A selling approach in which the salesperson attempts to control the sales interaction more...
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Hired hand
A salesperson who receives relatively little support or latitude from his or her more...
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Historical Analogy
an approach to sales forecasting in which the past sales results of a more...
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Hit Rate
The percentage of the desired number of outcomes received by a salesperson relative more...
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Ho-Hum Products
a colloquial term used in reference to common, everyday items (such as paper more...
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Hoisting the Flag
an approach to product introduction or launching, useful when the cost of introducing more...
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Hold Strategy
a course of action appropriate for a product (usually in the decline stage more...
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Holding Costs
costs associated with keeping inventory, including warehousing, spoilage, obsolescence, interest and taxes; also more...
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Home Shopping
forms of non-store retailing which include television home shopping (in which articles are more...
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Homogeneous Shopping Goods
shopping goods perceived by consumers to be essentially the same in quality and more...
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Horizontal Channel Conflict
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler more...
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Horizontal Co-Operative Advertising
shared advertising by two or more members at the same level of a more...
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Horizontal Competition
The rivalry to gain customer preference among entities at the same level, such more...
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Horizontal Diversification
a growth strategy in which a company seeks to add to its existing more...
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Horizontal Integration
a strategy for growth in which a company develops by seeking ownership of, more...
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Horizontal Market
a market for a product which is bought by many industries. more...
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Horizontal Marketing Management
the organisation of marketing activities by independent firms on the same level in more...
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Horizontal Merger
The joining together or combination of companies in the same industry. The merger more...
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Horizontal Price Fixing
the practice, usually unlawful, of sellers of different brands of the same product more...
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Horizontal Structure of the Sales Organisation
A sales organisation may incorporate an internal company sales force or outside agents. more...
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Hot Money
see Discretionary Buying Power more...
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House Accounts
see Direct Accounts. more...
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House Agency
An advertising agency that is owned and operated by an advertiser. It is more...
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House Brand
A private brand, usually associated with retailers. more...
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House Publication
An internally developed or produced magazine or brochure designed to communicate the views more...
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Hybrid Marketing Channel
Multichannel distribution system in which a single firm sets up two or more more...
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Hyperinflation
Very high rates of inflation that can cause major economic problems and political more...
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Hypermarche
see Hypermarket. more...
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Hypermarket
a giant, one-stop shopping facility offering a wide choice of grocery and general more...
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Hypothesis
A statement that specifies how two or more measurable variables are related. more...