H

Browse A-Z

Select a letter to find terms listed alphabetically.

• Aa
• Bb
• Cc
• Dd
• Ee
• Ff
• Gg
• Hh
• Ii
• Jj
• Kk
• Ll
• Mm
• Nn
• Oo
• Pp
• Qq
• Rr
• Ss
• Tt
• Uu
• Vv
• Ww
• Xx
• Yy
• Zz

Viewing terms beginning with 'Hh'

• HTTP

  Hyper Text Transfer Protocol (HTTP) is the protocol over which data is sent more...

• HTTPS

  Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the more...

• Habit

  A learned response to a stimulus that has become automatic and routine, requiring more...

• Habit formation

  The process of learning a specific behavior often requiring practice or rehearsal of more...

• Habitual Decision Making

  consumer decision making or problem solving requiring only minimal search for, and evaluation more...

• Hacking

  ‘Hacking’ or the ‘Hacker Way’ is a process of building the best service more...

• Halo Effect

  the transfer of goodwill from one product in a company's line to another; more...

• Hand Marking

  The use of grease pencils, ink stamps, and pens to directly mark, package, more...

• Hand-to-mouth buying

  The purchase by a business in the smallest feasible quantities for immediate requirements. more...

• Handbill

  The term commonly used to identify a promotion piece that is either handed more...

• Handout

  Inexpensive leaflet for free distribution at exhibitions or for promotional purposes, especially at more...

• Hands-on Consumer Research

  Conducted by direct observation by managers of the way current customers use specific more...

• Hangout 

  more...

• Hard Bounce

  A hard bounce occurs when the email message is rejected because the email more...

• Hard Goods

  As compared with soft goods, which have a textiles base, these goods mainly more...

• Hard Sell Approach

  an approach to selling in which the salesperson puts pressure on the buyer more...

• Hardlines

  General merchandise that includes appliances, automotive supplies, barbecue items, batteries, brooms, cookware, cutlery, more...

• Harvest Strategy

  a deliberate decision to cut back expenditure of all kinds on a particular more...

• Hashtag

  A hashtag is a tag used on the social network Twitter as a more...

• Hazardous Waste

  Solid, liquid, or gaseous by-product of industrial processes that possesses at least one more...

• Head Terms

  Search terms that are short, popular and straightforward; e.g., "helicopter skiing." These short more...

• Head-to-Head Competition

  a competitive situation characteristic of oligopolistic circumstances, where the second or third leading more...

• Headline

  The part of the written component of print advertising that is meant to more...

• Health Care Marketing

  Marketing designed to influence the behavior of target audiences in which the benefits more...

• Healthy Scepticism

  Marketing researchers show a healthy scepticism toward glib assumptions made by managers about more...

• Heatmap

  A graphical representation of data where varying degrees of a single metric are more...

• Heavy Equipment

  Products that are typically capital goods, normally purchased by end user customers. They more...

• Heavy Industry

  1. Automobile, mining, petroleum, and steel industries which require very large capital investment more...

• Hedging

  The sale or purchase of a currency in forward markets for future delivery more...

• Hedonic Demand Theory

  The price an individual will pay for a good reflects the sum of more...

• Hedonic Scale

  A scale for measuring general, overall opinion of a product. more...

• Hedonists

  formally, those who habitually seek pleasurable experiences; individuals who, by nature, seek products more...

• Hendry Model

  A model representing the amount of switching among the brands in a product more...

• Herzberg's Theory of Motivation

  more...

• Heterogeneity

  see Variability. more...

• Heterogeneous Shopping Goods

  shopping goods perceived by consumers as markedly different in quality and attributes; price more...

• Heuristic

  1. (consumer behavior definition) A proposition that connects an event with an action. more...

• HiPPO

  Highest Paid Person’s Opinion more...

• Hidden Objection

  an unstated objection which a prospective buyer has to a product offered by more...

• Hidden Text

  (Also known as Invisible text.) Text that is visible to the search engines more...

• Hierarchical Organisation

  A classic form of organisation which, during the 19th century, was adapted by more...

• Hierarchy of Effects Models

  various illustrations of the notion that marketing promotion induces consumers to move in more...

• Hierarchy of Merchandising Information

  The strategic placement of in-store messages that lead the customers through the shopping more...

• Hierarchy of Needs

  see Maslow's Hierarchy of Needs. more...

• High-Contact Retailing

  a recent trend in retailing in which some retailers attempt to position themselves more...

• High-Involvement Products

  products for which the buyer is prepared to spend considerable time and effort more...

• High-Price Strategy

  a planned approach to pricing, appropriate in situations of inelastic demand, in which more...

• High-Touch Service

  customer service that is characterised by a high level of personal contact with more...

• High-income Countries

  Countries whose income per capita are high compared to the rest of the more...

• High-pressure Selling

  A selling approach in which the salesperson attempts to control the sales interaction more...

• Hired hand

  A salesperson who receives relatively little support or latitude from his or her more...

• Historical Analogy

  an approach to sales forecasting in which the past sales results of a more...

• Hit Rate

  The percentage of the desired number of outcomes received by a salesperson relative more...

• Ho-Hum Products

  a colloquial term used in reference to common, everyday items (such as paper more...

• Hoisting the Flag

  an approach to product introduction or launching, useful when the cost of introducing more...

• Hold Strategy

  a course of action appropriate for a product (usually in the decline stage more...

• Holding Costs

  costs associated with keeping inventory, including warehousing, spoilage, obsolescence, interest and taxes; also more...

• Home Shopping

  forms of non-store retailing which include television home shopping (in which articles are more...

• Homogeneous Shopping Goods

  shopping goods perceived by consumers to be essentially the same in quality and more...

• Horizontal Channel Conflict

  discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler more...

• Horizontal Co-Operative Advertising

  shared advertising by two or more members at the same level of a more...

• Horizontal Competition

  The rivalry to gain customer preference among entities at the same level, such more...

• Horizontal Diversification

  a growth strategy in which a company seeks to add to its existing more...

• Horizontal Integration

  a strategy for growth in which a company develops by seeking ownership of, more...

• Horizontal Market

  a market for a product which is bought by many industries. more...

• Horizontal Marketing Management

  the organisation of marketing activities by independent firms on the same level in more...

• Horizontal Merger

  The joining together or combination of companies in the same industry. The merger more...

• Horizontal Price Fixing

  the practice, usually unlawful, of sellers of different brands of the same product more...

• Horizontal Structure of the Sales Organisation

  A sales organisation may incorporate an internal company sales force or outside agents. more...

• Hot Money

  see Discretionary Buying Power more...

• House Accounts

  see Direct Accounts. more...

• House Agency

  An advertising agency that is owned and operated by an advertiser. It is more...

• House Brand

  A private brand, usually associated with retailers. more...

• House Publication

  An internally developed or produced magazine or brochure designed to communicate the views more...

• Hybrid Marketing Channel

  Multichannel distribution system in which a single firm sets up two or more more...

• Hyperinflation

  Very high rates of inflation that can cause major economic problems and political more...

• Hypermarche

  see Hypermarket. more...

• Hypermarket

  a giant, one-stop shopping facility offering a wide choice of grocery and general more...

• Hypothesis

  A statement that specifies how two or more measurable variables are related. more...