Hedonic Demand Theory
Marketing dictionary
Hedonic Demand Theory
The price an individual will pay for a good reflects the sum of the characteristics (brands etc.) of that good. This implies that demand for the characteristics is the true object of demand theory, not the goods themselves. While this is appealing in principle, it is very difficult to enumerate all the characteristics of goods in practice. Source: MAANZ
Back to previousBrowse A-Z
Select a letter to find terms listed alphabetically.