Hedonic Demand Theory

Marketing dictionary

Hedonic Demand Theory

The price an individual will pay for a good reflects the sum of the characteristics (brands etc.) of that good. This implies that demand for the characteristics is the true object of demand theory, not the goods themselves. While this is appealing in principle, it is very difficult to enumerate all the characteristics of goods in practice. Source: MAANZ

Back to previous
Rate this term

Search

Browse A-Z

Select a letter to find terms listed alphabetically.