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Viewing terms beginning with 'Uu'

• UCP

  Abbrev. Unique Campaign Proposition more...

• UPC

  abbrev. Universal Product Code. more...

• URL

  The location of a resource on the Internet. Term is often used interchangeably more...

• USP

  abbrev. Unique Selling Proposition. more...

• UX

  Abbrev. User Experience more...

• Ullage

  the amount by which a bottle, box, packet, etc (of soft drink, breakfast more...

• Ultimate Consumer

  A consumer who buys goods for personal or family use or for household more...

• Umbrella Pricing

  a pricing situation common in oligopolistic market situations where the larger firms, by more...

• Unadvertised Brand

  A brand that is not advertised. Frequently unadvertised brands are the private brands more...

• Unaided Recall Test

  a means of evaluating the effectiveness of a company's recent advertising; without help more...

• Unaware Stage

  see Buyer Readiness Stage more...

• Unbundling

  eliminating one or more of the elements of a firm's product offering; for more...

• Unconditioned Stimulus

  See Classical Conditioning more...

• Underdelivery

  Delivery of fewer impressions, visitors, or conversions than contracted for a specified period more...

• Underdeveloped Country

  A country where 1987 GNP per capita ranged from $500 to $1000. This more...

• Underprivileged Family

  A family in a social class that does not have enough money to more...

• Understored

  A market condition that exists when a market has too few stores to more...

• Undifferentiated Marketing

  see Mass Marketing. more...

• Undifferentiated Oligopoly

  An oligopoly that produces and markets standardized products-e.g., cement or paper- board boxes. more...

• Unduplicated audience

  see Reach more...

• Uneven Exchange

  An exchange of goods made by a customer when the value of the more...

• Unfair Competition

  1. (environments definition) The rivalry among sellers through the use of practices deemed more...

• Unfair Trade Practices Acts

  Sales below-cost statutes that vary widely from state to state and most frequently more...

• Unfashionable Merchandise

  See Distress Merchandise more...

• Ungated Content

  Online content such as white papers; downloadable PDFs; eBooks; infographics etc that is more...

• Uniform Communication Standard (UCS)

  A set of standard transaction sets for the grocery industry that allows computer-to more...

• Uniform Delivered Price

  a pricing method, sometimes referred to as 'postage stamp' pricing, in which all more...

• Uniform Freight Classification

  A system that allows the grouping of related products into specific rate categories. more...

• Unique Opens

  Unique Opens metric is the number that signifies that no matter how many more...

• Unique Selling Proposition

  more...

• Unique Visitors

  A measurement of Web site traffic that reflects the number of individuals who more...

• Unit Business Manager

  see Category Manager more...

• Unit Cost

  see Average Cost. more...

• Unit Load

  A shipment that contains multiple units but moves as a single entity. For more...

• Unit Margin

  Margin (on sales) is the difference between selling price and cost. This difference more...

• Unit Market Share

  Unit market share: The units sold by a particular company as a percentage more...

• Unit Packing

  Packing merchandise in selling units (by the manufacturer) so it can be sold more...

• Unit Pricing

  an aspect of labelling in which, either by law or under voluntary industry more...

• Unit Sales Manager

  See Field Sales Manager more...

• Unit Train

  An entire train comprising a single product, typically a bulk commodity such as more...

• Unit Volume Quota

  a common form of sales assignment, goal or target used to measure a more...

• Unitary Price Elasticity

  A special situation in which a cut in price increases quantity just enough more...

• United Nations (UN)

  International organisation composed of independent states brought together to encourage diplomacy and peace more...

• Universal Product Code

  the American system of computer-assisted product identification; the equivalent system in Australia is more...

• Universality

  a feature of ideas marketing that distinguishes it from other forms of marketing; more...

• Universe

  see Population. more...

• Unlearning

  see Extinction more...

• Unplanned Buying

  see Planned Buying vs. Unplanned Buying more...

• Unplanned Cannibalisation

  the unexpected loss of sales from one product to another more recently introduced more...

• Unplanned Center

  A cluster of retail stores within the city in which there is a more...

• Unseasonable Merchandise

  see Distress Merchandise more...

• Unsegmented Marketing

  see Mass Marketing; Undifferentiated Marketing. more...

• Unsought Goods

  a category of goods and services which the buyer (a) is unaware of, more...

• Unwholesome Demand

  The desire for goods, services, and activities that are deemed to reduce individual more...

• Upper-class

  See: Social Class more...

• Upside Elasticity

  a term used in reference to the sensitivity of consumers to an increase more...

• Upside Inelasticity

  a term used in reference to the sensitivity of consumers to an increase more...

• Upturn

  see Recovery more...

• Upward Stretching

  introducing a new product into a product line at the higher priced end more...

• Urban Population

  Persons living in places of 2,500 or more inhabitants incorporated as cities, villages, more...

• Urbanized Area

  An area consisting of a central city or core together with contiguous, closely more...

• Usability

  This term refers to how "user friendly" a web site and its functions more...

• Usability Testing

  A research step in the design and launch of a Web site where more...

• Usage Rate

  a measure of the quantity of a product consumed by a user in more...

• Use Up Rate

  The volume or length of time required by a consumer to move from more...

• Users

  those individuals in the buying centre who will actually use the product being more...

• Users' Expectations Method

  more...

• Utilitarian Function of Attitudes

  See Instrumental Function of Attitudes more...

• Utilitarian Reference Group Influence

  The compliance of an individual with perceived expectations of others in order to more...

• Utility

  the inherent quality or ability of a product to satisfy a want. See more...