U
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Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Uu'
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UCP
Abbrev. Unique Campaign Proposition more...
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UPC
abbrev. Universal Product Code. more...
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URL
The location of a resource on the Internet. Term is often used interchangeably more...
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USP
abbrev. Unique Selling Proposition. more...
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UX
Abbrev. User Experience more...
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Ullage
the amount by which a bottle, box, packet, etc (of soft drink, breakfast more...
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Ultimate Consumer
A consumer who buys goods for personal or family use or for household more...
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Umbrella Pricing
a pricing situation common in oligopolistic market situations where the larger firms, by more...
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Unadvertised Brand
A brand that is not advertised. Frequently unadvertised brands are the private brands more...
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Unaided Recall Test
a means of evaluating the effectiveness of a company's recent advertising; without help more...
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Unaware Stage
see Buyer Readiness Stage more...
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Unbundling
eliminating one or more of the elements of a firm's product offering; for more...
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Unconditioned Stimulus
See Classical Conditioning more...
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Underdelivery
Delivery of fewer impressions, visitors, or conversions than contracted for a specified period more...
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Underdeveloped Country
A country where 1987 GNP per capita ranged from $500 to $1000. This more...
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Underprivileged Family
A family in a social class that does not have enough money to more...
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Understored
A market condition that exists when a market has too few stores to more...
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Undifferentiated Marketing
see Mass Marketing. more...
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Undifferentiated Oligopoly
An oligopoly that produces and markets standardized products-e.g., cement or paper- board boxes. more...
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Unduplicated audience
see Reach more...
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Uneven Exchange
An exchange of goods made by a customer when the value of the more...
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Unfair Competition
1. (environments definition) The rivalry among sellers through the use of practices deemed more...
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Unfair Trade Practices Acts
Sales below-cost statutes that vary widely from state to state and most frequently more...
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Unfashionable Merchandise
See Distress Merchandise more...
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Ungated Content
Online content such as white papers; downloadable PDFs; eBooks; infographics etc that is more...
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Uniform Communication Standard (UCS)
A set of standard transaction sets for the grocery industry that allows computer-to more...
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Uniform Delivered Price
a pricing method, sometimes referred to as 'postage stamp' pricing, in which all more...
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Uniform Freight Classification
A system that allows the grouping of related products into specific rate categories. more...
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Unique Opens
Unique Opens metric is the number that signifies that no matter how many more...
- Unique Selling Proposition
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Unique Visitors
A measurement of Web site traffic that reflects the number of individuals who more...
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Unit Business Manager
see Category Manager more...
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Unit Cost
see Average Cost. more...
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Unit Load
A shipment that contains multiple units but moves as a single entity. For more...
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Unit Margin
Margin (on sales) is the difference between selling price and cost. This difference more...
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Unit Market Share
Unit market share: The units sold by a particular company as a percentage more...
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Unit Packing
Packing merchandise in selling units (by the manufacturer) so it can be sold more...
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Unit Pricing
an aspect of labelling in which, either by law or under voluntary industry more...
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Unit Sales Manager
See Field Sales Manager more...
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Unit Train
An entire train comprising a single product, typically a bulk commodity such as more...
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Unit Volume Quota
a common form of sales assignment, goal or target used to measure a more...
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Unitary Price Elasticity
A special situation in which a cut in price increases quantity just enough more...
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United Nations (UN)
International organisation composed of independent states brought together to encourage diplomacy and peace more...
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Universal Product Code
the American system of computer-assisted product identification; the equivalent system in Australia is more...
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Universality
a feature of ideas marketing that distinguishes it from other forms of marketing; more...
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Universe
see Population. more...
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Unlearning
see Extinction more...
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Unplanned Buying
see Planned Buying vs. Unplanned Buying more...
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Unplanned Cannibalisation
the unexpected loss of sales from one product to another more recently introduced more...
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Unplanned Center
A cluster of retail stores within the city in which there is a more...
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Unseasonable Merchandise
see Distress Merchandise more...
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Unsegmented Marketing
see Mass Marketing; Undifferentiated Marketing. more...
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Unsought Goods
a category of goods and services which the buyer (a) is unaware of, more...
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Unwholesome Demand
The desire for goods, services, and activities that are deemed to reduce individual more...
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Upper-class
See: Social Class more...
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Upside Elasticity
a term used in reference to the sensitivity of consumers to an increase more...
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Upside Inelasticity
a term used in reference to the sensitivity of consumers to an increase more...
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Upturn
see Recovery more...
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Upward Stretching
introducing a new product into a product line at the higher priced end more...
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Urban Population
Persons living in places of 2,500 or more inhabitants incorporated as cities, villages, more...
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Urbanized Area
An area consisting of a central city or core together with contiguous, closely more...
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Usability
This term refers to how "user friendly" a web site and its functions more...
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Usability Testing
A research step in the design and launch of a Web site where more...
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Usage Rate
a measure of the quantity of a product consumed by a user in more...
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Use Up Rate
The volume or length of time required by a consumer to move from more...
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Users
those individuals in the buying centre who will actually use the product being more...
- Users' Expectations Method
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Utilitarian Function of Attitudes
See Instrumental Function of Attitudes more...
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Utilitarian Reference Group Influence
The compliance of an individual with perceived expectations of others in order to more...
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Utility
the inherent quality or ability of a product to satisfy a want. See more...