Upside Elasticity
Marketing dictionary
Upside Elasticity
a term used in reference to the sensitivity of consumers to an increase in the price of a particular product; upside elasticity means that there will be a significant drop in consumer demand as prices increase. See Upside Inelasticity; Downside Elasticity; Downside Inelasticity.
See: Upside Elasticity Downside Elasticity Downside Inelasticity
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