Upside Elasticity

Marketing dictionary

Upside Elasticity

a term used in reference to the sensitivity of consumers to an increase in the price of a particular product; upside elasticity means that there will be a significant drop in consumer demand as prices increase. See Upside Inelasticity; Downside Elasticity; Downside Inelasticity.

See: Upside Elasticity Downside Elasticity Downside Inelasticity

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