N
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Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Nn'
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NAM Teams
see National Account Marketing more...
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NASDAQ
National Association of Securities Dealers Automated Quotations. US electronic securities market that quotes more...
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NQT
abbrev. New Qualitative Technologies more...
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Naive Forecasting
Estimating technique in which the last period's actuals are used as this period's more...
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Name Partner
Partner whose name is included in the official name of a partnership, such more...
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Nanotechnology
Emerging technology that manipulates or processes substances at atomic or molecular levels to more...
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Narrow Market
a market in a share where very few shares are available for sale, more...
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Narrow and Deep
Retailing strategy under which a store sells only a few types of items, more...
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Narrowcasting
a term used in reference to cable television in the U.S., where cable more...
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National Account Marketing
the creation of marketing teams or groups (NAM Teams) within a company specifically more...
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National Accounts
major accounts which are sometimes served by a separate salesforce because of their more...
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National Brand
see ManufacturerÃÂs Brand more...
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National Culture
The set of norms, behaviors, beliefs and customs that exist within the population more...
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National Expenditure
Total level of expenditure in a national economy, equivalent to its total level more...
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National Income
Gross national product (GNP) less allowance for obsolete or ageing capital stock. more...
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National Introduction
the immediate launch of a new product on a nation-wide scale. Because of more...
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National Market
The domestic marketplace for goods and services operating within the borders of and more...
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National Marketing Manager
a marketing manager with the responsibility for the nation-wide operations of a marketing more...
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National Sales Manager
a sales manager with responsibility for the nation-wide operations of a sale division. more...
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National Wealth
Total monetary value of the capital, goods and services, including net foreign balance more...
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Nationality
the state of being a citizen of a particular country more...
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Nationality Principle
An international tenet which recognized the right of countries to exercise sovereign jurisdiction more...
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Nationalization
Takeover of privately owned corporations, industries, and resources by a government with or more...
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Native Advertising
Native advertising is a marketing strategy used by a business to promote its more...
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Natural Accounts
These items are listed as regular expenses. An example of a natural account more...
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Natural Business Year
Instead of a calendar year, a company may use this for its fiscal more...
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Natural Capital
Indispensable resources and benefits, essential for human survival and economic activity, provided by more...
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Natural Disaster
Disaster caused by natural hazards. more...
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Natural Environment
Climate, weather, and natural resources that affect human survival and economic activity. more...
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Natural Forces
The four types of invisible pressure consisting of strong and weak nuclear, electromagnetic more...
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Natural Guardian
A parent, which includes a father or mother of a minor recognized by more...
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Natural Law
Idea of perfect law based on equity, fairness, and reason, by which all more...
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Natural Monopoly
Situation where one firm (because of a unique raw material, technology, or other more...
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Natural Rate of Employment
"Economic concept that (in the long run) there will be a typical rate more...
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Natural Rate of Unemployment
Level of unemployment at which the inflation rate in an economy stays stable more...
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Natural Resource
Asset or material that constitutes the natural capital of a nation. Natural resources more...
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Natural Sciences
Classification scheme for academic subjects, it has no universally accepted meaning. In general, more...
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Natural Selection Theory
A theory of retail institutional change that states that retailing institutions that can more...
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Near-Pack Premium
a sales promotion in which a gift is to be collected from elsewhere more...
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Necessaries
Whatever is reasonably needed for maintaining a certain lifestyle, depending on one's age more...
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Necessities
Bare essentials required universally for subsistence or survival, or for maintaining a certain more...
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Need Objection
an objection by a prospective buyer that they have no need for the more...
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Need Profiling
Preparing a report of a customer's current and anticipated future needs discovered or more...
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Need for Achievement
Personality trait characterized by an enduring and consistent concern with setting and meeting more...
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Need for Affiliation
In a business setting, this is the necessity for managers to build warm more...
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Need-Directed Consumers
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) more...
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Need-Gap Analysis
an approach to identifying the unmet needs of consumers, in which respondents are more...
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Need-Satisfaction Approach
an approach to selling based on soliciting information to uncover a buyerÃÂs need more...
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Needs
innate feelings of deprivation in a person. more...
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Needs and Wants
Unsatisfied human desires that motivate their actions and enhance their fulfillment when met. more...
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Needs-based segmentation
Needs-based segmentation is a type of methodology used to provide a more realistic more...
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Negative Binomial Distribution (NBD) model
A probability mixture model representing the frequency and timing of product purchases, primarily more...
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Negative Demand
demand for products which consumers dislike and would prefer not to have to more...
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Negative Reinforcement
Condition where the removal of a challenge, penalty, or reward (stimulus) increases or more...
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Neglect
Failure to give proper care or pay required attention, whether deliberate, inadvertent, or more...
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Negotiability
Characteristic of a document (such as a check, draft, bill of exchange) that more...
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Negotiable
1. Capable of being transferred by delivery or endorsement. See also negotiable instrument. more...
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Negotiated Contract
a formal arrangement for the supply of goods or services at a price more...
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Negotiated Price
a price agreed upon for the supply of goods or services by both more...
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Negotiated Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer more...
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Negotiated Selling
a selling approach in which a salesperson attempts to produce a ìwin-winî outcome more...
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Neighborhood Store
A store specifically meant to fit in with its neighborhood surroundings and especially more...
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Neo Classical Economics
Present day dominant school of economic thought built on the foundation laid by more...
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Neo-Liberalism
1. Politics: Progressive strategy presented to poor or working class people to prevent more...
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Nested Logit Model
A probabilistic model for representing the discrete choice/behavior of individuals. On any choice more...
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Net Investment
Gross investment minus allowances for capital consumption. more...
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Net Promoter Score (NPS)
The Net Promoter Score is a customer loyalty metric based on customer answers more...
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Network Analysis
Breaking down a complex project's data into its component parts (activities, events, durations, more...
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Network Architecture
Design of a computer network aimed at allowing different systems (comprising of hardware, more...
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Network Computer
A computer that is connected with one or more other computers for the more...
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Network Economics
A situation in which a business will benefit through the feedback provided by more...
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Network Management
The process of administering to and supporting an interconnected system of nodes. Within more...
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Networked Design
Organizational structure in which independent and widely dispersed, but closely interconnected, business units more...
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Networking
establishing an informal set of contacts among people with common social and business more...
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New Account-Conversion Ratio
a measure used to evaluate a salespeople in which the conversion rate of more...
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New Product Committee
a group within a company responsible for new product policies, including the assignment more...
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New Product Department
a permanent department within a company responsible for overseeing the development of all more...
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New Product Development
the creation of new products needed for growth or to replace those in more...
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New Product Duplication
the introduction by a company of a product that is known to the more...
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New Product Manager
This manager is responsible for identifying new product needs, developing new product concepts, more...
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New Product Strategy
The goals a product is expected to achieve in a market. A product's more...
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New Products
products which are 'new' in one or other of two - new to more...
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New Task Buying
an organisational buying situation in which the organisation has had no previous experience more...
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New-To-The-World Products
products which serve a purpose for which no product has previously existed. more...
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Niccolo Machiavelli
Famous politician during the 15th century who is widely remembered for his influential more...
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Niche
see Market Niche more...
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Niche Marketing
see Concentrated Marketing more...
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Niche Product
A good or service with features that appeal to a particular market subgroup. more...
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Nichemanship
a term used to refer to the art of skilful selection of market more...
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Nigerian Scam
Type of mail and email fraud that attempts to have individuals send money more...
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No-Name Brand
see Generic brand more...
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No-Need Objection
an objection raised by a prospective buyer on the ground that the product more...
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Noise
any influence external to the sender or receiver which distorts the message in more...
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Non Value Added Activity
That generates a zero or negative return on the investment of resources and more...
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Non Value Adding Cost
Time and/or money spent on an activity or task that adds to the more...
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Non Zero Sum Game
In game theory, situation where one decision maker's gain (or loss) does not more...
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Non-Business Marketing
see Non-Profit Marketing more...
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Non-Cumulative Quantity Discount
a one-time reduction in list price for a quantity purchased. more...
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Non-Durable Goods
see Consumer Non-Durables more...
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Non-Family Households
singles and non-related individuals living together; the increase in the number of non-family more...
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Non-Liability
Liability that is recorded as such only when it becomes payable. A loan more...
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Non-Manipulative Selling Techniques
methods used in selling where a salesperson, rather than trying to force an more...
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Non-Monetary Asset
An asset (such as equipment, inventory, land, or plant) that does not have more...
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Non-Monetary Price
that which it costs a consumer, other than money, to buy a product; more...
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Non-Packaged Goods
a sub-category of consumer non-durables; for example, petrol is a non-packaged consumer non-durable more...
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Non-Price Competition
competition in which an element other than price (eg: prestige, convenience, taste etc) more...
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Non-Profit Marketing
marketing activity undertaken by a firm whose primary objective is one other than more...
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Non-Profit Organisations
organisations that buy and distribute goods and services for reasons other than the more...
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Non-Renewable Resource
A natural resource such as coal, gas, or oil that, once consumed, cannot more...
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Non-Selling Activities
tasks other than selling activities which form part of a salespersonÃÂs duties and more...
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Non-Store Retailing
the merchandising of goods by means other than retail shops; merchandising by mail more...
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Non-Verbal Cue
Perceptual information communicated in a social exchange by signs accompanying the words used more...
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Non-probability Sample
a sample in which the chance of an individual within the total population more...
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Non-probability Sampling
the selection of a sampling unit by arbitrary methods, such as convenience and more...
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Nonconformity
Occurrence of a condition that does not conform to the specifications of the more...
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Nonverbal Communication
the transmission of a message from sender to receiver without using words. more...
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Normal Distribution
Bell-shaped symmetrical frequency distribution curve. It is characteristic of many economic, natural, social, more...
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Normal Profit
Minimum profit necessary to attract and retain suppliers in a perfectly competitive market more...
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Normative Influence
the influence exerted on an individual by a reference group to conform to more...
- Notice of Strike
- Null and Void
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Nutritional Labelling
the requirement, either by law or under voluntary industry codes, that certain products more...