Net Promoter Score (NPS)

Marketing dictionary

Net Promoter Score (NPS)

The Net Promoter Score is a customer loyalty metric based on customer answers to survey questions such as "How likely are you to refer us to friends or colleagues?" Customer responses are rated on a Likert Scale from 0 to 10 and categorised as

See: Brand Performance and Health Metrics Customer Profitability Marketing Program Performance Metrics Marketing Revenue Metrics Product Performance Metrics Public Relations Metrics

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