K
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Select a letter to find terms listed alphabetically.
Viewing terms beginning with 'Kk'
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K-Sample Median Test
Non-parametric test that is used to examine differences between more than two groups more...
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KIPS
abbrev. Key Influence People. more...
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KISS Principle
acronym for 'Keep It Simple and Straightforward' more...
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KPI, Key Performance Indicators
KPI are metrics used to quantify objectives that reflect the strategic performance of more...
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Kaizen
The process of continuous improvement in production and every aspect of value added more...
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Kaizen Blitz
A rapid improvement of a limited process area, for example, a production cell. more...
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Kanban
A rapid improvement of a limited process area, for example, a production cell. more...
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Keep-Out Pricing
a pricing practice, common in oligopolistic market situations, in which the large companies more...
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Keiretsu
A form of cooperative relationship among companies in Japan where the companies largely more...
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Kennel-Keeper
a colloquial term used in reference to a marketer whose products are largely more...
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Kerning
The degree of tightness in the space between type characters such as the more...
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Key Account
A large account, usually generating more than a prespecified annual sales level, that more...
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Key Buying Criteria
The essential criteria that a buyer will use to make a purchase decision. more...
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Key Buying Influential
Those individuals in the buying organisation who have the power to influence the more...
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Key Custodians
The persons, assigned by the security administrators of trading partners, that send or more...
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Key Influence People
opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new more...
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Key Items
The items that are in the greatest consumer demand. They are also referred more...
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Key Prospects
Group of buyers within a market who hold the greatest proportionate potential purchasing more...
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Key Success Factors
Those factors that are a necessary condition for success in a given market. more...
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Key Verifying
Having two operators enter the same data to verify that entry is accurate. more...
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Key Word Recording
Method used by research interviewers to record answers to open-ended questions where only more...
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Keyed Advertisement
Advertisement designed to cause an enquirer to indicate the source of his/her information, more...
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Keynesian Economics
A school of thought developed by John Maynard Keynes built on the proposition more...
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Keystone Markup
A markup in which the cost price is doubled or a markup of more...
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Keyword
A word used in a performing a search. more...
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Keyword Density
Keywords as a percentage of text words that can be indexed. more...
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Keyword Marketing
Placing a marketing message in front of users based on the keywords they more...
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Keyword Phrase
Two or more keywords relating to a specific topic. more...
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Keyword Research
The search for keywords related to a Web site. Analysis of keywords helps more...
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Keyword Stacking
Where a keyword or phrase is used excessively in page content or alt more...
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Keyword Stemming
To return to the root or stem of a word and build additional more...
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Keyword Stuffing
Generally refers to the act of adding an inordinate number of keyword terms more...
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Keyword Targeting
Displaying Pay Per Click search ads on publisher sites across the Web that more...
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Keyword/Keyword Phrase
A specific word or combination of words that a searcher might type into more...
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Keywords Tag
A meta-tag used to define the keywords of a Web page for search more...
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Kickback
a bribe or illegal payment offered to an organisational buyer in order to more...
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Kinesic Communication
body language; communication by body movement - posture, stance, hand movements, winking, head more...
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Kinesthetic Learning
body language; communication by body movement - posture, stance, hand movements, winking, head more...
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Kinked Demand Curve
the shape of a demand curve when any rise in price above the more...
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Kiosk
A small stand-alone structure used to disseminate products and/or information. A stall set more...
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Knocking Copy
advertising copy in which one manufacturer compares a product to the product of more...
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Knockoffs
a colloquial term used in reference to new product innovations which are almost more...
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Know-How
The ability to cause a desired result. This may be the most valuable more...
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Knowledge
Consumers' meanings or beliefs about products, brands, stores, etc., that are stored in more...
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Knowledge Acquisition
The procedure in artificial intelligence of interacting with an external source, usually a more...
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Knowledge Base
An organised structure of information which facilitates the storage of intelligence in order more...
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Knowledge Function of Attitudes
A function of attitudes that serves the individual in understanding the environment. The more...
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Knowledge Management (KM)
Comprises a range of strategies and practices used in an organisation to identify, more...
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Knowledge Transfer
In the fields of Organisational development and organisational learning, is the practical problem more...
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Knowledge Visualisation
A sub discipline of Information Design and Instructional Message Design (pedagogy; didactics, pedagogical more...
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Knowledge Worker
Peter Drucker had theorised the rise of the âÂoeknowledge workerâ back in the more...
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Known Price Item
When a good whose price is widely known by members of the public more...
- Kotler's Black Box Model
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Kyoto Mechanisms
The Kyoto Protocol creates three market-based mechanisms that have the potential to help more...
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Kyoto Protocol
A political effort put forward by an anti-industrial group that would require a more...